In a world where almost everything has gone digital, it’s important to keep up with and take advantage of technology, especially if you own a business. For your business to thrive, you need to get your hands on an effective marketing strategy and model to keep it relevant to the public. You have to maintain engagement with your customers in all aspects – digital or traditional. This is where an SEO digital marketing company comes in to help put your business on the map.
What is an SEO digital marketing company?
What then is an SEO digital marketing company? How is it different from traditional marketing agencies?
An SEO digital marketing company refers to a business that offers digital marketing solutions. These solutions include, but are not limited to, search engine optimization, social media campaign, and other digital marketing campaigns. It offers creative, innovative, and up-to-date solutions to achieve the client’s marketing goal. SEO digital marketing companies such as Web-Marketing-123 usually offer service and tool packages that cover the needs of the clients.
An SEO digital marketing company is responsible for ensuring that the client’s presence is felt across many different digital platforms, such as the World Wide Web, Facebook, emails, mobile apps, Internet TV and other video streaming services, and search engines. Its main purpose is to make sure the client appears on the top results and/or ranking on any digital platforms.
Products and services offered by top Dallas SEO digital marketing companies
Most SEO Digital Marketing Companies in Dallas, Texas, are known to offer a wide array of digital marketing products and services, which include the following:
● On-site SEO assessment
● Link building strategies
● Web design and development
● SEO services
● Social media advertising
● Pay-per-click advertising
● Content planning
● Content marketing
Questions you need to ask before hiring an SEO digital marketing company
Hiring an SEO digital marketing company to take care of your marketing needs requires careful understanding of the provider’s solutions, capabilities, and results. Reading reviews about an SEO digital marketing company as well as going through an in-depth study of the solutions they offer are the primary steps.
It’s also critical to ask the right questions when you sit down with them. These questions will help you assess further their true capabilities. Their answers will help you decide whether they can deliver to each of your marketing needs.
1. How will you improve my rankings?
This is perhaps one of the most generic but important questions related to SEO. It’s expected for an SEO digital marketing company to have a proven process to improve a client’s search engine ranking. This process should be flexible enough to cater to different client needs.
Be careful with companies espousing black hat techniques (purchasing low-quality links or using certain keywords to get a page to number one). These techniques are illegal and will put your site in trouble down the line.
2. Do you have samples of your writing?
Good SEO requires great content. The digital marketing company should be able to showcase a portfolio of their content and copywriting articles. This will help you assess whether their type of writing and content align with your company’s culture and marketing goals.
3. How do you optimize paid search campaigns?
Digital marketing companies should have a Google Partner Badge and the capability to offer services across different PPC (paid-per-click) platforms. In addition, they should have a process to effectively use these platforms as well as defined metrics for their reports and analysis, methods for reporting, etc.
4. What social media strategies do you offer?
A digital marketing company’s social media strategy solution can make or break a client’s first impression. This is because social media is by far the most relevant concern of clients nowadays.
The digital marketing company should be able to provide context on how it can take advantage of social media as an avenue to solve the client’s marketing needs. There should be an effective methodology in place to manage communities across many different social media platforms.
5. Do you have a web design portfolio?
A web design portfolio offers an overview of how creative and effective a digital marketing company is. It helps you assess their aesthetics and potential to deliver according to your preferences. It will also help you find out whether they’re capable of building flexible websites that work on different platforms by utilizing responsive design.
On top of these, the company should be able to walk you through their e-commerce services, maintenance, analytics, SEO application, and so on.
6. What do you think makes you stand out from the competition?
Perhaps one of the most general but critical questions to ask is how they stand out from their competition. This may sound cliché but an SEO digital marketing company’s ability to articulate its vision, mission, solutions, and results is an indicator of how capable the digital marketing company is. Their conversion rate numbers, month-over-month progress, and results, as well as their client feedback, should be consistently stable and positive.
The products and services offered an SEO digital marketing company are all worth it depending on your marketing needs. There’s no one-size-fits-all solution, but SEO digital marketing companies in Dallas offer a broad range of end-to-end solutions that always deliver to client needs.