Social media engagement is an art that’s constantly transforming as time goes on. But just like everything, there are certain fundamental techniques when used consistently, show promising results on a continuous basis. This blog is just a mere reminder of the engagement tactics that work at present. You should be leverage these tactics for increased engagement in your postings.
If you’re having a hard time making the most of your social media marketing strategies, these tactics are for you:
1. Sharing content that’s fresh and ultra-new
Many of us attempting to grow our followers and fans on social media make the mistake of merely sharing trending content.
Trends do matter because it helps businesses that create content around the trend to garner more traffic to their online presence. If you are constantly sharing trending content on social media, you are just sharing what people have already seen and adding yourself to the elaborate list of results for that trend.
You really want to capture the attention of those social media users, you must share fresh, high-quality content that’s actually useful to them.
You can source that content by getting ideas from online forums like Quora, Reddit, and BuzzSumo.
2. Asking Intriguing, Thought-Provoking questions
What we might be finding absent from my Twitter feed the most these days are questions. Questions that pause us from what we are doing. What could possibly happen when you ask someone something intriguing? They would instantly drop what they were doing and then pay attention to what you were asking them. They might also attempt to answer.
Questions will always be one of the best ways to keep your followers engaged. The best, fun part is that you could ask questions with any form of content: polls, infographics, images, or even in the conclusion of your blog post.
3. Including super-attractive visuals
Only a few write-ups focus on visual content, and they are really powerful. I have lost track of how many times I came across this statistic: A human brain processes visual information 60,000 times faster than it does texts.
In case you are unwilling to spend a few bucks, there are several sites that offer high-quality stock images free for use. You could quickly patch up together a visual with one of the many, easy-to-use image editors out there.
4. Participating in online communities
Just as entrepreneurs and businessmen attend many events and conferences for networking, internet marketers can network on communities and groups over social media.
There are many communities and online forums that discuss specific industries and subjects. By identifying those that are most suitable for your industry, you are basically narrowing down to your powerful, target audience.
5. Hosting and participating in Twitter chats
Twitter chats are an excellent means to focus on your target audience and are so efficient in creating engagement. People who usually participate in Twitter chats are distinct, specific, and usually enthusiastic about the topic being discussed.
Start by either creating or hosting your own chat, or participating in other Tweet chats that discuss topics in your niche.
Twitter chats are ultra-quick, intense, and also an eye-opener as you will be exposed to so many perspectives. They could be a rich source of inspiration for blog post topics and fresh content ideas in general.
6. Tagging relevant people
This must be the most underrated tactic. The general social media marketing approach leaves little room for interactions on a personal level. In most cases, it’s just a conversation between a brand and all of its fans/followers.
A great way to initiate relationships is by consistently sharing content written by others and letting these people know what you have got for them. It is a great strategy if you are looking to build relationships with the influencers in your industry.
Interviewing many influencers and getting their thoughts on a subject could not just contribute to one amazing blog post, but would be a great source of pride for them too that they would start sharing your content. As you get shared often, this could increase the engagement of your followers as they would be waiting to see what you have got next.
Participation in online forums isn’t so demanding. Just earmark 10 minutes a day or so in order to engage and interact with the people in them and their posts. Reach out and position yourself as a reliable source for information by assisting people with technical queries
Have you got an engagement tactic that’s worth being explored and tried out? If so, please leave it in the comments for inclusion.
Conclusion about Social Media Engagement Tactics
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