Webmaster Tools : The Mock Point
Search engine optimization is a set of process used to list a web page or website in top search results. There are many seo tools available today. But Google webmaster tool is the best in them and also we have Bing webmaster tools too. Here we discuss about how to verify websites by webmaster tools and first we are going with Google webmaster tools.
Google Webmaster Tools
For this you need to login to your mail account. After login take google and search google webmaster tools or you can type the address www.google.com/webmasters/tools. You can see like this
Here click on search console. Then you can see the option add a property. Here you have give your website address and click on add. After this you will reach to verification process.
In the verification process there are different ways but the easiest way is html tag given in alternate method. Select it and you can see a code. Just copy the code and paste it on the header section of your website.
For example if you are going to verify your wordpress site then copy the html code and paste it on the text box of google webmaster tools.
If you done your verification process successfully you will get a message about it and click on continue button in that notification. After the verification you will reach to your search console dashboard.
Here you can see the option crawl, this is used to fetch your page in the verified website. Click on fetch as google in the crawl option after this your fetched page will be shown and you need to click on request indexing. A new window will come and contain options like crawl this url only and crawl this url and direct links. Select the appropriate one for your page.
Now lets discuss about some other term shown here.
If you click on search analytics will show the list of keywords searched by users to reach into your site. You can see 5 indicators in that, they are
It give details about your site ranked at which keyword. We can identify the relevant keywords in this.
This means number of users clicking ie, how many people are seeing your site by clicking the search result.
This means for a number of keyword search by people your site may appear in the search result. In each search result even if the users don’t visit your site you still get impression.
Click Through Rate
In the search results your site may be present, then many people will click it and visit your site. The percentage of this people is the click through rate.
For each keyword your site have position. Here you can understand your site’s position for each keyword. Top one to three positions are the best.
Some Other Important Terms Are :
This will show the errors detected while Google bot checked your site. This section will show all kinds of errors like server errors, missing pages etc.,
These kinds of files can restrict crawling program of bots from website or from certain files or folders.
So these are the main terms you need to know in web master tools. The webmaster tool provide a communication to us. This will point out the errors and mistake of us. So make use of google webmaster tools to improve your site ranking and to correct your mistakes.
Bing Web Master Tools
The Bing webmaster tools are just like Google webmaster tools but Bing is a search engine owned by Microsoft and available in 40 different languages. Optimization of your web page by bing webmaster tools is by the following process.
Search bing webmaster tools or you can type the address www.bing.com/webmaster. Login via your Microsoft account and after that login to your blogger or wordpress you want to add. In the bing webmaster dash board you can see the option add site.
Click on add your site and a new set of options will be shown like this :
Here you have to give the website details. Copy the website url and paste it in the text field shown at the top. Add necessary details here and save it.
The easy verification way is to copy the meta tag (option 2). For example if you are going to verify blogger then click on themes and select edit html. Paste the copied code in the head section. After this come back to bing webmaster and click on verify and you will get notification about verification is successful or not. In the dash board you can see the option diagnostics and tools, in that click on fetch as Bingbot.
Here paste your website address and the pages in it and click on fetch one by one. In the dash board you can see the fetched site. To check the activity click on it and you can see the options like clicks from search, crawl errors, pages indexed, appeared in search, sitemaps etc.
Crawl error section shows the errors like unsupported content, page not found, etc, while crawling process.
Sitemaps can make navigation easy. Sitemap is really important to communicate with search engines. By adding sitemap your website will get better visibility.
These are the main webmaster tools and its verification and extra details. In seo webmaster tools are important, because with that you understand the errors and you can increase the website rank.