Social Media Marketing Strategy is to establish the objectives and goals that you hope to achieve. Having these objectives also allows you to quickly react when social media campaigns are not meeting your expectations. A social media marketing strategy is the summary of everything you plan to do and hope to achieve for your business using social networks. A few years ago, every business used to operate locally and would promote about their products either by distributing pamphlets. With the advent of technology, people started using radio, television as the means to promote their products and services.
In addition few of the businesses embraced telemarketing, print advertisements, conducting trade shows and send emails to the prospective customers. These marketing practices have helped a huge success to the business, but today people are searching for the products online and are ignoring to see the traditional advertisements about the product.
There comes the role of social media, the best and powerful marketing tactic used by all the businesses irrespective of size to create awareness about the product and gain huge traffic and sales to the business. This social media marketing strategy can be used by the businesses that are operating locally to gain footfall to its tore. The term social media has become the buzzword in the recent times where people from different geographies connect, interact and share content online. There are around 62% of adults who are using social media from their desktops, tablets, smart devices, handheld music players, etc.
Few of the statistics that quote the popularity of social media include
• 1 billion people are using Facebook every month
• 5 lakh people are using Twitter every month
• Google + is used by around 2 billion people every day
• Instagram is uploaded with over 5 million pictures every hour
• YouTube is getting over 3600 hours of videos uploaded every hour
Social media marketing strategy is not just used by the people to connect to friends and family, but is also been used as a marketing platform by many businesses from small restaurants to top technology giants. Every company is holding their social presence. As per the Burson-Marstellar Fortune 100 Social Statistics Report for 2012, it was found that.
There are around 100 million social mentions of fortune 100 companies.
• 87% of Fortune 100 companies are using social media
• 75% of Fortune 100 companies have their presence on Facebook
• 50% of Fortune 100 companies hold Google+ account
• 25% of Fortune 100 companies hold Pinterest account
• Every corporate YouTube channel is getting on an average of around 2 million views
However, you do not need to be in the list of fortune 100 companies to use social media, but is just the statistics that are showing how businesses are using social media as their marketing platform. With many large size organizations being on online social communities, it has become cumbersome for small business to join the social media movement.
Social media marketing strategy is totally bringing a new way of communication between the people and has become a brilliant marketing tool for small size businesses. As per the Digital producer, Hannah Twigg, it was found that social media marketing strategy is letting businesses to communicate with the customers in real-time virtually which is driving the businesses to turn the prospective customer into potential customer. With umpteen people on social media, it has become cumbersome for the businesses on targeting new and existing customers.
When it is referral traffic, many people believe the words of others who are using the product rather than believing the marketing campaigns. The more fans you have on social media, the more likes and shares you get for the content you publish. In fact, when your customer is promoting your brand, the friends and family members in his/her circles will have a look over your brand.
Small businesses have an opportunity to embrace right and potential social media marketing strategies to engage the clients by spreading a word about their products and services. Today, customers are making purchases of the products that are recommended by their friends and family members; hence it is crucial for small businesses to have a strong social media presence.