Digital Marketing Strategies for Health care and Hospital Industry
Like every other business, even the hospitals want to acquire new patients and thus they are going digital to attain this business goal. Digital Marketing Strategies for Health care and Hospital Industry can move your business to a next level.
Switching from traditional way of advertising your business to digital will reap you a lot of benefits. The best thing is that, you can acquire huge traffic to your site and gain many patients by giving ads online in a cost-effective way. Moreover, digital marketing platforms will offer umpteen ways to measure the success of your marketing strategies and also you can target only a particular group of audience, city or state. This helps you to acquire patients in an easy and economical way.
Though, it is a big headache for the hospitals to go digital, but by hiring the right SEO service, you can improve the ranking of your hospital site in a matter of few months and strengthen your brand reputation. With innumerable digital channels, it is always bemusing for the hospitals on which one to choose. Digital Marketing Strategies for Health care and Hospital Industry is the best way to enhance the business.
You do not need to fear anymore. There are a special digital marketing tactics that are applied on hospitals and are giving satisfactory results to many hospitals.
Out of the tactics, following are the three strong approaches that have proven effective in adding new patients to the database of the hospitals.
SEO and marketing by targeting to location and global services
This is the first step that has to be taken by every hospital owner. Digital Marketing Strategies for Health care and Hospital Industry can be done focusing on local and global. To get potential patients to your hospital, it starts from search engine showing your site on the top pages of SERP results. As per the research report conducted by Google, it was found that around 77% of patients look for the hospitals in search engine and out of these 77%, 76% of people will land on the site to check the specialists in the clinic. Undeniably, website is the best place to engage the patients to learn about your hospital over the other marketing channels. So, it is crucial for you to optimize the hospital website and invest in pay per click ads to pull huge traffic to the site. The SEO experts should spend ample time in optimizing the website and creating a right ad that hits the chord of the target audience. Your ads shown tell what are your services and at which locations you are providing the services to patients.
You would be wondering of why to focus on services? As per Google’s information around 46% of people are looking for treatment procedure or specialist information (paediatrician, gynaecologist, etc. )
Why location? According to the survey carried out by Healthcare Success, it was observed that patients will look for the hospitals that are closer to their locality for convenience.
Craft relevant content and health conditions
You need to do Digital Marketing Strategies for Health care and Hospital Industry market by giving informative content. Undeniably, content speaks a lot about your ethics and how you provide services to the patients. You need to provide intriguing content to the audience. You need to come up with great content ideas to promote your hospital and reach the wider customer base. Patients would love reading the content on the website to learn about the diseases, symptoms and how to fight them. The information on the website would be related to the medical conditions and staff.
As per the study conducted by Google, it was found that around 37% of searchers are looking in the hospital website to learn about the diseases and symptoms. This gives a big opportunity for the hospitals to engage the patients on the site for a long time. More importantly, the content format is crucial. The various content formats that can be embraced by the hospital owner include, blog, video, article or infographic. You can also choose other formats that better conveys what you are saying to the audience. Ensure that every piece of content posted on the site is useful.
Engage audience on Social media with a purpose
A study conducted by Nurse Journal in the preceding year found that over 800 hospitals are connecting their patients through social media like Twitter and Facebook. This is giving the best platform for both doctors and patients to connect round the clock through social media. The three hospitals that are promoting and are engaging with the customers on social media are Mayo Clinic, Cleveland Clinic, and Baylor Regional Medical Centre.
You would be puzzled of how these clinics are gaining huge followers on social media and what are they doing to grab their attention? These people only post selected content on social media rather than posting all unwanted stuff.
These three clinics have never crammed the feeds of the followers in their list with unwanted matters like hiring of doctors, new facility or improvements that are going on in their hospital. These people are rather focusing on providing information health content to the patients that is very helpful for them to promote sound health.
Sometimes, the information posted is generic of why to eats proteins in the morning while the other times the information are specific on the researches done by the doctors in their clinic. The only aim of these clinics is to share the posts that are informative to the prospective patients.
Digital Marketing Strategies for Health care and Hospital Industry can be followed for a better business stratergy. These organizations are trying their best to engage the patients on their social media account. This is what is mantra behind the success of these hospitals digital marketing. Be it a social media account or website, it is imperative for the hospitals to focus totally on grabbing the attention of patients to their hospital site and gaining their trust and credibility.