The 2 main types of digital marketing are online and offline marketing. Offline marketing involves things like radio, television and phone advertising, online marketing is of 7 major categories:
Differences types of online marketing

Different Types Of Online Marketing Techniques

  • Search engine optimization (SEO)

  • Search engine marketing (SEM)

  • Pay-per-click advertising (PPC)

  • Content marketing

  • Social Media Marketing (SMM)

  • Affiliate marketing

  • Email marketing

    search engine optimization

  • Search engine optimization (SEO)

SEO is the advance process of optimizing your web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers and this helps in getting higher rank in SERPS.

  • Search engine marketing (SEM)

SEM  or Search Engine Marketing is the process of gaining traffic on the website by purchasing ads on search engines. Google AdWords is the most popular paid search platform used by search marketers, followed by Bing Ads.

  • Pay-per-click advertising (PPC)

Google AdWords or Pay-Per-Click is Google’s form of online advertising. Advertisers bid on “trigger” words and phrases that prompt their ads to show in sponsored search results. Advertiser pay a fee every time someone clicks on one of their ads. Commonly, SEM and PPC advertising are moves out through search engines, who charge advertisers a predetermine amount every time their ad is clicked.

  • Content marketing

Content marketing is mainly a type of strategic marketing approach which involves creating and distributing valuable, relevant, and consistent content to draw in and to get clearly outline audience and to drive profitable customer action. By making helpful content that gives worth for your target consumers, you’ll work to have interaction these leads and facilitate build awareness for your brand. Brand awareness is one among the foremost necessary advantages of content marketing.

  • Social Media Marketing (SMM)

    social media marketing

Social media marketing can do be a good way for businesses to satisfy their objectives in terms of building brand equity, improving client service, reaching new clients and aggregation customer feedback. If firms will produce social media content that has worth to others, they will connect with customers during a profitable means.

  • Affiliate marketing

Affiliate marketing is the method of earning a commission by promoting different people’s (or company’s) product. You discover a product you prefer, market it to others (usually through your blog), and earn a bit of the profit for every sale that you just build.

  • Email marketing

Email marketing provides direct contact with clients and allows you to drive prospective customers to your website.It has been a pillar for any business attempting to generate sales via the internet. In a  few steps, you can provide updates, exciting news, reminders, etc. to your customers in a fraction of minutes.

Digital marketing tips will helps to reach local customers to your locally focused business.Digital marketing is essential for a small business and hoping to stay competitive. But in the case of a busy businessman the digital marketing tactics should focus on in your limited time is difficult. As a small business starter, it can be very hard to know to start when it comes to digital marketing. But it is required.

digital marketing tips for small businesses

 

Here are 7 very practical digital marketing tips for small business owners.

1. Optimize your website for mobile

With 85% of Internet users regularly browsing the web on a mobile device . Because of this Google’s recent decision to reduce the search engine ranking of websites that aren’t optimized for smaller screens. It is  important that your website is mobile friendly. You can check here if your website is considered mobile friendly by Google.

2. Manage your Facebook Ads through Ads Manager

If you’re looking Facebook for marketing, advertising is now important to achieve any kind of reach. And if you’re using Facebook Ads properly, i.e. testing various ads and segmenting your target market. So that maybe you’ll get better results using Ads Manager. Ads Manager is a free service and ad management tool from Facebook that is optimized for use in Google Chrome. The benefits of using Power Editor contain optimized bidding, easy to use custom audiences more specific device targeting and a central image library for your adverts.

3.Project your LinkedIn account and use for SEO

By putting arrows or bullet points near to your core skills or abilities can focus the clients easily. These are all helps to standout the profile from others. You can also customize the website links from your LinkedIn Profile to your website. Valuable back-links can add to your site.

4.Use auto-responders and thank email subscribers

The people sign up with your email newsletter or bulletin,it’s good to contact them immediately with thanks and make them to show you are committed to help. Email marketing tools, enable you to create multiple autoresponders , so you can send a custom made welcome email to subscribers –  with separate interests immediately they’ve signed up to your list.

5. Build awareness by using Twitter ads

Twitter ads might be helps to  just what you need. You can focus your promoted Tweets at the followers of your opponents, leading industry figures and media sites to either enchant new followers or get clicks to your website.

6. Go with ‘re marketing’ that works

‘re-marketing’ helps Advertising straightly to people you have a connection with. This  include visitors to your website, your email database, Twitter followers or followers of your Facebook Page. The major advertising tools offer re-marketing  including Google ads  and Facebook and it’s shows to offer higher returns than normal online advertising for lesser costs. The Constant Contact marketplace provides many tools that focus to make re-targeting your email contacts simply.

7. Blog for “long tail”

Website traffic comes from your old blog post.So make your life of post lengthy.

By following these 7 essential digital marketing tips for micro enterprises, your sales and benefits get bigger.

 

While last year was indeed significant year for the SEO, the most of SEO strategy that worked will continue to be effective in 2019. Here we list of the five essential SEO tips and tricks to consider in 2019. We describe Five Essential SEO Tips and Tricks below

Five Essential SEO Tips

1. Target Smart Keywords

Keyword research is one important SEO strategy that hasn’t changed much over the years, and will likely continue to be one of the most important to get right. It’s a necessary essential for success in on-page SEO, link building and content marketing. Honestly, if you’re going to be doing any online business, you’ll need to include keyword research in some capacity.

2. Follow Best Practices for On-Page SEO

Five essential SEO On-page SEO is still a important step to earning higher rankings. If you haven’t optimized your landing page content for specific search terms, we recommend that you mention a keyword 2-4 times on it’s assigned landing page. “Keyword stuffing” will not help you in 2019. On-page ranking factors can have a big impact on your page’s power to rank if optimized properly.

The important on-page factors that affect search engine rankings are:

  • Page meta description
  • URL slug
  • H1 or H2
  • Image alt-tags

If you use WordPress CMS, the simplest way to modify page titles and meta description is through Yoast SEO Plugin (they have a free version). It Shows a visual editor for your page’s snippet.

3. Improve Your Site Speed

Improving website loading speed & times, can be a major factor. It’s absolutely worth the time and energy. It’s not can it improve the website’s search visibility. But it will improve website user experience and it will reduce bounce-rates of website. We recommend checking out your site speed optimization guide. You can also see a case study of your website with GTmetrix. Start by heading over to GTmetrix and running a report on your website, and bookmark the URL for the report it generates.

SEO Tips and Tricks guides

Optimize Images: If you’re on WordPress, download an image optimization plugin like WP Smush or EWWW Image Optimizer. Both have free plugins, that can simply optimize the file size of the images on your website.

Minify JavaScript and/or CSS: This means that you can make certain files smaller, saving on load times. Again, WordPress has a more free plugins that can do this for you, like Better WordPress Auto optimize or Minify.

Leverage Broswer Caching: By leveraging caching, you can extremely improve load times for repeat visitors. To solve this, try a WordPress plugin like WP Rocket or W3 Total Cache.

4. Build Quality Links

There are many rankings factors in Google’s search algorithm. Back links have consistently been among the very important. In fact, you may remember a time ago when back links were so singularly important that spamming low-quality links surely helped improve rankings. Now, your link-building efforts need to be focused on quality over quantity.

If you try this five essential SEO sips and Tricks commonly using

search console

Google search console or webmaster tools help to analyse about the backlinks, crawl errors, or for adjusting the URL parameters. With every new year, Google gives us new tools, analytics and data to track in Google Search Console.  Here we will learn about the Search appearance, search traffic, Google Index and Crawl.

If you use google webmaster tools together with google analytics, the results will be even better.For every SEO professional Search appearance section in Google Search Console is important. This will tell the secrets of structured data working and if the AMP pages are active or not. Let us see all in details.

Structured Data in google search console

Website owner, local business, the organization understands the woes of implementing structured data. Add the code to the site, but it’s still not showing in the SERPs.  After adding the code to the website, pop into Google Search Console-> Search Appearance-> Structured Data to check for errors.

How to fix the Structure Data in search console?

You can use a local business, blog posts, author, organizations for structured data and there’s something in this report for you. If you use the report, you may begin to see increased CTRs, pages indexed etc. Structured data is not a ranking factor and the site won’t lose the rankings if you leave these errors, it’s better for the user experience is you fix the errors. To fix the error you need to analyze the error individually. 

Rich Cards

Do you remember last time when you searched for the smartphone, movies, jams? You can see a time, place for rich cards in the SERPs. If you are an SEO professional who tracks errors and performance of hard-earned Rich cards, then Google Search Console is the right place to go.Rich cards use schema data to display content in an engaging format to improve the mobile experience.

Rich card report monitors rich snippets, schema, AMP and App Indexing. Once you create Rich cards you can see the report to see what cards are indexed if there are any errors. If you see errors in Google Search console, then Rich cards are not displayed in the SERPs.

Data Highlighter

Rich snippets boost CTR in search results, so it’s essential to websites with book reviews, events and products to use the data highlighter.

  • Select Google Search Console Data Highlighter, select start highlights option and click the option that you like to start highlighting.
  • Use the mouse to highlight elements on the page and pair them with the required elements.
  • When completed, see the list in the Data Highlighter section

HTML Improvements(old version)

Struggling to improve the CTRs? Have you spent the time to improve meta descriptions? With the HTML improvements report, you can improve the on-page SEO. This report displays errors on the metadata. Errors like duplicate titles or description that are long can be seen here. You can find the glimpse of Google viewing the content.

How to fix HTML improvements reports?

This tool is useful for identifying duplicate URL issues that are caused by uppercase variations, duplicate pages etc.

How to fix the issues in the HTML improvement report.
  • Duplicate meta: Review each page list to confirm the unique description for each. Sometimes the same page is indexed twice because of URL parameter issues.
  • Long and short meta: Manually review each page listed and reduce the length of meta title or description. Use 120-150 characters for description and under 70 characters for titles.
  • Missing: You may have forgotten to add meta title or meta description, so add the content.
  • Accelerated Mobile Pages(available both in the old and new version)
  • To increase the page speed, it turns out Accelerated Mobile Pages(AMP). You can find the AMP report in the old and new version of the Google search console.

How to use AMP Report?

AMP status report in Google search console allows monitoring the AMP pages. Watch site templating, other implementation issues that affect the AMP pages. You AMP test tool to make the big changes. You can also filter the AMP results in the performance report.This report helps you fix errors that prevent your AMP pages from appearing in Google Search results with AMP-specific features.

Search Traffic

Search analytics highlight top performing pages, links to the site that brings outs disavow file and even internal links tell what Google is seeing.

Performance(older version is search analytics)

Search Analytics displays 7, 28 or 90 day summary of how often the website appears in the search results.

On the dashboard, see data that can be broken into the following metrics:

  • Queries
  • Pages
  • Countries
  • Devices
  • Search type
  • Search appearance
  • Date

Reports build with search performance in search console?

You can see this data to identify:

  • Top performing pages.
  • Page with low CTR.
  • A number of clicks per keyword.
  • A number of impressions per keyword.
  • Links to the site

All websites have plenty of high-quality links to every page. Links to the site report in Google search console shows the websites that are linking to you.

How to monitor backlinks in Google Search Console? How to disavow?

  • To monitor backlinks in Google search console, follow the steps:
  • Dashboard-> Links
  • Click on “who links the most”.
  • Click “download the latest links” report.
  • Identify abnormal patterns of links coming from the first day.

Find the potential harmful backlinks that you want to disavow in Google search console, follow the steps:

  • Dashboard-> Links.
  • Click on “who links the most”.
  • Sort by linked pages.
  • Manually investigate the quality of sites linking from one page.
  • Use the disavow tool to upload the document of backlinks that you want Google to ignore.

Internal Links

Internal links tell Google what you believe the necessary on the website.

How to use the Internal Links report?

If you are an online shopping company and web page about the women’s apparel’s is the important page to you, but you are linking to the About page the most then you want to revamp the internal linking map.

Manual Actions

What manual actions report in Google Search Console tell us?

You will receive a message in the Manual actions report if you go against Google’s guidelines.

How to remove manual actions in Google Search Console?

If you receive a manual action notice, submit a reconsideration request. Reconsideration request takes time and quick actions from the team. A quick overview of steps to recover from unnatural links to the site:

  • Create a link removal campaign to remove all spammy links.
  • Use the Google spreadsheet to document the link removal work.
  • Submit the disavow file to Google.
  • Write a documented letter to explain why this happened and the steps to remove the links.

International Targeting

If the website has multiple languages or targets to a particular country, then you want to have hreflang tags. International Targeting tool in Search Console identifies errors in the hreflang tags.

How to set up the country preferences in Google search console?

Target a particular country, make sure to review the traffic sources by country in Google Analytics before setting a country preference. To set up[ country preferences, follow the steps:

  • Google search console-> Search Traffic-> International Targeting-> Country.
  • Click the checkbox, be able to choose which country to target.
  • If you don’t set up the targeting, Google determines based on the website’s domain, IP addresses, links and information from Google My Business.

Mobile Usability

Mobile Usability Report

Google launched a mobile usability report in Google search console before the announcement of moving to mobile first index. Mobile usability report gives the opportunity to troubleshoot the design and development issues with mobile. 

How to fix mobile usability report issues?

Side-effects of a poorly designed mobile website leave you drowning in low organic traffic and no customers.  Some of the common errors in mobile usability report and how to fix them:

  • Content wider than the screen.
  • Clickable elements too close together.
  • Viewport not configured.
  • Google Index

Google Index reports in Google search console helps to find if CSS is blocked or to remove the URLs. This reports in Google search console provides data on how the content is performing in the search console.

 Index coverage(index status-> older version)

Here we can find the site’s URLs that Google has indexed over the past year. Monitor, there are no large increases or decreases in the indexed pages.

  • Find index bloat by following the steps:
  • Google search console->status-> index coverage.
  • Move on to Google and search a site:[insert website URL] search.
  • Dig the page of search results to find the pattern in the parameter of each page.

If you notice pages indexed that you don’t want to be indexed, go back and add a noindex tag to each page and add noindex tag to each page.

Blocked resources

This report tells Google what is blocked by the website’s robots.txt directives.

Most common items that are blocked are java script and css. Googlebot can’t render pages using js and may affect the rankings.

How to fix blocked resources?
  • Remove them from the disallow section of robots.txt.
  • Test the updated robots.txt file in robots.txt tester tool.
  • Make sure pages are not using the noindex, nofollow tag.
  • Run the URLs through Fetch as Google tool to make sure that is rendered correctly.

Remove URLs

Remove URLs tool helps to temporarily hide something from Google searches, add the URL to remove URLs tool in Google search console.

Use the remove URLs tool.
  • Before submitting pages to search console to remove, follow these steps.
  • Add a noindex meta tag to each page.
  • Insert rel=canonical tag to each page.
  • Disallow pages in the robots.txt file.
  • Submit to remove URLs.

Crawl

Crawl errors report tell what pages are broken on the website. This report has two sections:

  • Site errors: It displays errors from the whole website.
  • URL errors: This shows errors from crawling pages on the desktop and mobile site.
  • Some standard crawl errors:
  • DNS(Domain Name System) error.
  • Server error
  • Soft 404 errors
  • 404 errors
Crawl Stats

Crawl stats section in Google search console look like a hot mess and this data measures your crawl rate. A faster crawl rate means that Google bot is indexing the site quickly and you should see better search performance.

Crawl Status comes with three reports:

i.              Pages crawled per day.

ii.             Kilobytes downloaded per day.

iii.            Time spent downloading a page.

URL Inspection Tool(new)/Fetch as Google(old)

URL inspection tool is similar to Fetch as Google in the old Google search console.

Robots.txt Tester

This helps you to let you know what is blocking Googlebot from URLs on the site.

Sitemaps

Sitemaps report in Google search console shares insights on what is happening on the website.

URL parameters

There exists nothing worse than discovering the website flooded with duplicate content.