If you start working as an SEO Analyst at a company or if you receive inquiries to create and implement an SEO campaign on a company’s website when you work as a freelancer, the first step you need to take is doing a website analysis also known as SEO Audit for the company’s website and make a report/proposal on your findings. A website analysis shows the position of the website initially before starting the SEO campaign and it can be used to compare later.

How to do a website analysis prior to an SEO campaign

As a matter of fact, an SEO website analysis report also saves the headache both for the SEO Analyst and the company requesting the campaign because an SEO Audit report shows the areas which can take time and also be used to monitor the progress of the SEO campaign.

When doing a website analysis, there are four most important universal tasks to be done:

  • =>Reporting on the current state of the website- as regards to its visibility on Google, the achievements, the type of inquiries it must be receiving at present.
  • =>Check the age of site as well as how it performed in the previous years.
  • =>An internal analysis of the site
  • =>Preparing the final report

Pointing out recommendations in your report will help the company take full advantage of the internet marketing potential.

Here I give you the ultimate, most comprehensive guide to performing SEO Audits/ conducting a website analysis prior to formulating an SEO campaign. Since I want to educate all the beginners as well as point out new insights to the experts both together, this post is going to be a detailed one but I assure you the long read will be worth it!

In this post, I will be discussing all the bits and fragments of a website that’s to be analyzed during an SEO Audit, the contents of a website analysis report and I will be giving you the bonus of telling you which SEO tools you can use to analyze the various aspects of the website- something I guess no SEO blogs have been informing you about.

Part 1 of Website Analysis for SEO- Checking a website’s overall performance in Google

As part of doing a website’s SEO Analysis, you need to check a website’s performance in Google. It shows your website’s position and ranking on Google, as well as the factors contributing to such rankings.

1.Google Visibility: Obviously the first and foremost chore is checking the site’s visibility on Google, the number of the site’s pages indexed on Google. There is a very easy command for this and it’s site:example.com. Note down the number of pages the site has in total and compare it with all the pages indexed on Google. Also check the site’s ranking for the related keywords on Google.

no. of pages indexed

2.URL Analysis: A website’s URL must contain a small description about the web page in four to five words. If the URL is not optimized, the search engine bots can have a hard time figuring out what your site is about and which category/area your site belongs to.

URL Analysis

The URL should summarize something about the web page

3. Meta Description Tags: Analyze the meta description tag for each page on the website. A meta description is shown as the rich snippet on Google upon the lists returned to a related search query done by the user. You need to check whether the meta description includes the right keywords as well as entices the visitors to click on to the site.

Meta Description tag analysis

Check if the meta description tag is different for each page

4. Title tags and Headings: Is the webpage title and headings containing all the marketable keywords? I say, marketable keywords, because there is no use targeting keywords that have a high search volume or a click through rate. They won’t or will generate very less enquiries. The use of marketable keywords is necessary considering that the ultimate goal of formulating an SEO campaign is to generate more business and expand one’s market. Record whether the <H1>, <H2>, <H3> and <H4> tags are optimized for the best marketable keywords.

alexa rankings in SEO5. Checking global rankings of the website: Alexa.com gives you the global ranking of your website in terms of users visiting your website. Though it’s not an accurate way of measuring traffic, it gives you an insight into the position of the website among all the other websites in the world. It also displays the country wise rankings for your website. It is a simple tool to know the bounce rate of your site and the average time visitor spends on your site.

The best feature is that the Alexa Site Overview shows the top 5 search keywords which are sending traffic to your site. This can be really useful to optimize your site’s content incorporating these keywords.

top keywords from search engines sending traffic to a website

Keywords that send traffic to softloom.com

6. Page Authority and Domain Authority: This is important to find out the trust value of the website as far as Google is concerned. Page Authority is an indicator of how a webpage ranks in Google while Domain authority points out how your site domain ranks in Google.

Page Authority and Domain Authority as shown on Moz Open Site Explorer

Page Authority and Domain Authority as shown on Moz Open Site Explorer

7. Check Spam Score: Many websites have gotten links from low authority or spammy directories, contributing to bringing down their Page Authority, or increasing their spam score. Finding out spam score is necessary to eliminate all the bad links pointing at the website. The Moz Open Site Explorer tool works best to show these. You can also attach a screenshot like the one below supporting your stats.

check spam score

Spam score as shown in Moz OSE

8. Bounce Rate:Bounce rate is the percentage of visitors clicking on the close or back button of their browser when they come across a website. The bounce rate is to be reported while doing a website analysis. It can be found out via Alexa.com or through the site’s Google Analytics profile, if you are granted the access. While reporting the bounce rate, you should also analyze and state what can be done to decrease- maybe increasing the page loading speed might help or maybe a rearrangement of content is required.

The bounce rate, average daily page views, average time spent on the website daily

The bounce rate, average daily page views, average time spent on the website daily as shown on Alexa Site Info

9. Incoming links from other sites: Analyzing the number of links coming to your website as well as the competitors’ websites is necessary to know the amount of work that’s to be done as part of the SEO campaign for the site.

  • Using Link checkers/tools online: There are lots of backlink checker tools like Ahrefs tool, the Moz Open Site Explorer which shows the links pointing to your site.
  • Using SEO commands: Alternately if you use the link:command example.com on Google, you will get a list of sites having links to the webpage concerned. But Google just shows a few links. So it’s really good to use Yahoo for this purpose as it lists out all possible links. The command has a minor difference and it goes like this linkdomain:example.com.
  • How to know if a website has got bad links? The spam score in Moz Open Site explorer can indirectly state the number of spam links you have got. For example, if it is getting displayed in orange, you have 3 bad links. If you’ve got a red spam score, then it means you have got more than 6 bad links. In this case, the only option is to manually analyze each and every linking site, find all the sites with a bad spam score and use the Disavow tool to remove them.
Backlink analysis of a website

Backlinks Analysis for Softloom as shown on SEMRush.com

10. Reputation Analysis: So you have got a certain number of links from different domains to your site. But what is the anchor text that’s having the hyperlink in them? In SEO, it’s very important you get links with the relevant anchor text and with this, the surrounding content quality also matters.

Reputation Analysis- Anchor text analysis

Reputation Analysis- Finding out the anchor texts with which a website is linked to.

How to find these anchor texts? To find out the anchor text of every link coming to your site, you can use the SEMRush Backlink Analysis tool. If you are signed in, you can see all the backlinks to your site, classified as links coming from domain and root domain and most significantly the anchor text which gave the link.

11. Social Media Profile: This states the company’s outreach on social media platforms. The number of +1’s on Google+ profile, the amount of likes on the company’s Facebook page as well as the twitter followers all indicate a company’s social media presence and as we all know, social signals matter a lot in improving a site’s rankings.

Part 2 of Website Analysis- The website age and its performance in the past

Even if knowing the age of website has no significance of its own, it can work wonders to make impressions on your employers. It can also help you know when the site was started and the keywords and headings used on the site’s content previously.

Suppose you get an enquiry wherein the owner of the website tells you that he was receiving a lot of enquiries/having higher conversion rate before, going through the previous version of the website can make you understand the keywords which led to conversion.After that you can formulate optimized content strategies for the website.

How to check the age of a website? If you have installed the SEOBook toolbar on your Mozilla Firefox browser, click on the “Archive.org site age”  button when you are on the site. Alternately, you can go to http://web.archive.org/web/*/example.com, from your browser and a data which looks like a calendar appears. If you click on the dates marked in blue, you can get a screenshot of the site as on the date. So, the catch is to go to the oldest date available by clicking on the year and then the first date marked in blue. There, you get the oldest, the first version of your website! Interesting, right?

Part 3 of Website Analysis- A complete internal analysis for the website

A complete internal analysis of the website is mandatory if the company is planning to go for an SEO campaign. A website’s internal analysis reveals the underlying errors in its design and structure. One of the best tool to analyze all the internal aspects of a website is the GTMetrix tool. Besides offering a detailed comprehensive overview of the website’s structure, it has a grading system that gives you scores on the various aspects of the website. It also gives you suggestions as to how you can optimize or fix certain issues like page speed. Here is a sample analysis report from GTmetrix.com for Softloom IT Solutions.

Internal analysis of website for SEO purposes

The comprehensive internal analysis report for Softloom from GTmetrix.com

1.Number of Requests made: A website is built up of a number of files. More the number of files, higher will be the number of requests made to the server by the browser program. When there are a large number of requests to be made, it affects the page loading speed and this can be a big turn off to the visitor trying to access your website. Note the number of requests to be made to the website’s server and make recommendations on how you can combine similar files and java scripts.

The Waterfall: You can view the waterfall diagram of your site on clicking the “waterfall” tab on the menu below the scores. This can also be viewed on another website analysis website which is the Pingdom Website Speed Test tool. The waterfall shows the number of requests made by a browser to the server and the time taken for each request in a cascading form. The length/height of the waterfall indicates the number of requests and the width denotes the time taken for the request to receive a response that’s to be downloaded on the browser.

This is the waterfall diagram for Softloom's website as shown in GTMetrix Tool

This is the waterfall diagram for Softloom’s website as shown in GTMetrix Tool

2. Page loading speed and time: GTMetrix gives a clean summary of your website’s loading speed in Google and Yahoo browsers in the form of PageSpeed and YSlow scores respectively. Below you can see all the reasons and options listed below neatly. You can click on each of the options and work on the suggestions given.

3. Leverage Browser Caching: To leverage your browser’s caching means that you can control and specify the time period in which the browsers should store and keep the images, CSS and Javascripts locally. It’s done to reduce loading time in the users’ browsers.

Leverage Browser caching gives the user many advantages like saving data because already a certain amount of the website data is stored in the browser’s cache the first time he visits the page. For the website owner, the advantage leverage browser caching gives is that it doesn’t send the user away from visiting his site as the page loads with great speed and less time.

How leverage browser caching is done?
Go to Google and search for “leverage browser cache htaccess code“. You will find many pages which have the code. It should look like something below. Copy the code and paste it to the file having the .htacess code of your website. You can ask the site’s developer to do the same for you.

Leverage browser caching code for speeding up page loading time

5. G Zip Compression: The G Zip compression code helps you transfer files easily. Just like you compress files into a ZIP for easy transfer on your computer, websites can also use the G Zip compression code for doing the task of transferring the files from the server to the user’s browser easily. The advantage of this code is that compresses the many files on the server into a ZIP file and then after the ZIP file has been transferred to the user’s browser, the Zip file is extracted and uncondensed and displayed on the browser in the original form. All these happens at a speedy rate and the user doesn’t get to know them.

How to enable G Zip Compression? Google “G Zip compression htaccess code“. Out of any of the webpages mentioning the code, copy the code and paste it to the file having the .htacess code of your website. You can ask the site’s developer to do the same for you.

6.Keep Alive: Just like the G Zip and leverage browser caching codes, the Keep Alive code, if added in the .htacess file for your website, it helps in achieving faster page loading speed. The Keep Alive code is used to allow a persistent connection between the server and web browser. Usually, every time a new request is made for each file on the server, a new TCP connection has to be established. With Keep Alive, just one TCP connection is required to send requests for all the files altogether.

How to enable Keep Alive? Google “Keep Alive htaccess code“. Copy the code from any of the webpages having the code and paste it to the file containing the .htaccess code of the website. Again, if you are not familiar doing this for your website, seek help from the developer who has developed the website. It is rather better not trying to break your website  for this.

7. Serve Scaled Images: If you have a low score against this point, you need to resize all the images on the website and place them in the appropriate sections of your website.

8. Optimize Image: Having a defined image size that’s optimized both in terms of resolution and is very important for a website, especially when it comes to page loading speed. The “Optimize Image” option in GTMetrix.com not only tells you which images you need to fix on the site, but also provides you with the optimized image samples which you can download and save for use in you site.

9. Defer Parsing of JavaScript: Parsing (analyzing and breaking the code into parts and reading their applicability) of JavaScript is done when the browser loads a webpage. If your site has too many JavaScript lines, then it can impact the page loading speed by slowing it done. So the best solution is to defer parsing of JavaScript for the website by adding the “defer” attribute in the JavaScript code. Another option is to load all the java scripts at the bottom of the HTML page.

10. Combine images using CSS Sprite: If your website has got a lot of images to handle, it can slow down the page loading speed. Combining all the images of the site in a CSS Sprite can reduce page loading time as well as enable data savings for the user. If you have a low score against this option, considering writing a good CSS Sprite for the website concerned. You can seek the aid of the website’s developer for this.

11. Minify JavaScript and CSS: This score indicates unnecessary characters in the JavaScript and CSS of the website, which can slow down page loading speed. If your score for this option is low, they also give recommendations on the unnecessary characters that are to be removed.

12. Check for Broken links: Broken links or links to a page that do not exist/ has been removed can reduce crawlability of the webpage. If your site has broken links or links to other sites having broken links, Google bots will hesitate to crawl across your webpage.

13. Creating a customized 404 Page: If a person comes against a 404 Page Not Found error when surfing your website, he usually just clicks on the close/back button of his browser. It’s unsure as to whether he will come back to your site or not and chances are he will not visit your website forever! So creating a custom 404 page is mandatory if you want to keep your user on the website itself.

Certain tips to be noted while creating the custom 404 Page are:

  • Maintain the same navigation and menus as the rest of the site.
  • Inform the visitor that the Page they are looking for is not found.
  • Include suggestions for browsing any other pages of the website.
  • A search tab can also be included.

13. Content Delivery Network(CDN): CDNs or Content Delivery Network is a worldwide distribution network of proxy servers. The way a CDN works is simple. For example, if you have a website hosted in New York, people in New York and nearby states can load the site faster than the people far away, say India.

CDNs eliminate this difference by storing the website’s data files in its servers which are located in different countries and these are called POP servers (point of presence). So when a person is loading the site from US or India or the UAE, he/she can load the site in more or less the same time because they don’t need to travel all the way to the website’s origin server. Rather they can go back and forth from their browsers to the POP server. CDNs can store content, videos and images.

CDN benefits for your website: Besides playing a huge role in optimizing page speed, CDNs ensure safety as your site as it stores all the website files in its temporary cache which users can access, even if there is an Internet malfunction. It also prevents the site from crashing as the CDNs divide the page load time among the different geographically located servers.

14. XML Sitemap: Having an XML site map for the website enables better crawling by the Google bots. Check if the website has a sitemap and if it doesn’t, make recommendations for the same in the report. One can generate a sitemap from many of the XML sitemap generators available online.

15. Mobile optimization: Being mobile optimized has never been more important before ever after Google made it compulsory through the officially announced Mobilegeddon update on May 12, 2016. Websites which are not mobile optimized won’t show up in mobile search results.

  • =>Check if the website is able to be viewed easily on mobile devices without zoom.
  • =>Also check the server’s responding time for the website- it tells you about the page loading speed on mobile devices.

Part 4 of Website Analysis- Presenting the Website Analysis/ SEO Audit Report

The last and most important step is making a report on the website’s SEO Analysis. A well presented SEO Report is key to getting hired or convincing your boss that you are one smart SEO Analyst!

Make sure you support all the facts and findings in your report with appropriate screenshots. Also make recommendations or suggestions as to what you will be doing to improve the site’s performance as well as its rankings. So here I give you brief list of contents that form part of a brilliantly prepared SEO Website Analysis Report:

1.Your company profile: Name of your company(or your name), title of the report as well as the date on which you created the report.

2.The profile of the company you are reporting for: Name of the company, URL of the company’s website, Webpage title.

3.Page Authority and Domain Authority

4. Google Visibility: Number of pages indexed on Google.

5. Alexa Rankings

6. Bounce Rates

7. Daily Page Views

8. Average time spent on site

9. Links Analysis: Number of backlinks to the website, the number of domains and root domains

10. Reputation Analysis: The anchor text of the backlinks coming into the website.

11. Internal Analysis: PageSpeed score, YSlow score, Page Load Time, Total Page Size, Requests, Broken Links if any

12. Page Speed Improvement recommendations: Leverage browser caching, G Zip compression, CDNs, scaling and optimizing images, custom 404 not found error page, defer parsing of JavaScript, whichever is applicable

13. SEO Recommendations: Optimizing the URL, title tags, headings and meta tags of the website; adding Alt tags for images on the company’s website, XML sitemap generation for easy crawl-ability by Google bots, mobile optimization of the website, creating a company page on the social media sites if not done yet.

An SEO audit report comprising all these ingredients is sure to impress the person reading it if it’s presented in a simple but catchy design. Don’t forget to add screenshots wherever required. A picture speaks 1000 times better.

SEO Tools for conducting a Website Analysis/ SEO Audit Tools

1. SEO commands: To show number of pages indexed on Google- site:example.com; To show all the sites linking to the company’s website- For Google- link:example.com, On Yahoo: linkdomain:example.com

2. For showing Page Authority and Domain Authority: Moz Open Site Explorer, Smallseotools Page Authority Checker, SmallSeoTools Domain Authority checker

3. Backlinks Analysis: SEMRush, Moz Open Site Explorer, Ahrefs backlink checker, Nibbler analysis, Woorank

4. Reputation Analysis: SEMRush, Google Webmaster Tools (Available only if you have access to company’s google profile: Dashboard>Search Traffic>Links to your site)

5. Site Age check: The SEOBook toolbar extension for Firefox browsers(downloadable after registering with the site), Internet Archive website

6. Alexa Ranking: Alexa Site overview for your website

7. Bounce Rates, Page Views and average time spent: Alexa Site Overview, Google Analytics (available only if you have access to company’s google profile)

8. Mobile optimization check: Google Page Speed Insights, Varvy Mobile SEO tool

9. Internal analysis of website (page speed, loading time): GTMetrix.com, Google PageSpeed Insights

I hope my post has helped you with conducting an effective website analysis as an SEO professional. Why not let me know in the comments section? If you have any doubts, leave me a reply and I promise to answer your queries swiftly!

For more awesome SEO tips and website analysis posts, stay tuned to our blogs!

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The tedious content marketing drudgery, we have all been there. Everybody must have experienced some weakness with content marketing at some point or the other. Sometimes, no matter how hard you try you can’t seem to:

  • =>Get enough content to write on
  • =>Engage the audience with your content, especially if you are marketing content in a boring niche, say insurance
  • =>Bring interesting ways to innovate the content

Content Marketing can sometimes be a Herculean Task. And as the current SEO Statistics state, the need for engaging content can never get extinct like the dinosaurs!

content marketing checklist

Ever wondered if you had a checklist handy to tick off while producing content? Well, look no further, here’s the ultimate content marketing checklist that you can look up to whenever the need arises.

LOOKING TO MAKE A GREAT IMPACT WITH YOUR BLOG?

content marketing strategy: Select and aim at a targeted audience

1. Consider your objective- Each piece of content you create should be part of one and only puzzle and that’s your objective. The content you create should aim to achieve the goal you have in mind.

2. Analyze the type of content and where the focus has to be- What are you intending to achieve? What part of the buying cycle -awareness, research, comparison,  purchase- are you focusing on?

3. Stay specific and focused-  Concentrate on a particular topic and convey your opinions on it. This attracts a lot of attention as well as creates inherent trust for you to the visitors

4. Select your audience- What is the type of audience you are looking for? Who can buy what you are selling? Which category of professionals/people should refer to your post?

5. Perceive your audience- Respond to people’s opinions and questions with your content

6. See past yourself and connect with your audience- Connect with your audience for inspiration for new blog topics. People ask questions if they have listened. Get them to listen to you with engaging content that’s responding with answers to their questions, a content that’s also creating more discussions

7. Get your audience to inspire and feel something- Dare your reader into thinking about something he never did. Drive your reader to take an action!

HAVING A WRITER’S BLOCK?

A writer’s block is a creative shutdown, where you are unable to think of something to proceed. As I said earlier, we all face this sometime or the other. Here’s a way out of it:

content marketing: Start creating content naturally

8. Create a rough outline- Research on what you are going to write about and create your personal outline on it. The next step is to add more substance and grow your rough outline to a big piece of content.

9. Strike a conversation with your reader- Speak to your reader as if he was your long time companion. Write as if you are talking, exaggerate if you wish!

10. Avoid perfection- Aren’t you a human being? As you try being perfect, you are stuck at some point and you revert. Be yourself and write what think- even if it’s rubbish. After you are done, turn on the editor inside you and improvise, rearrange and rescript what you’ve written.

11. Find your comfortable time- I can write content when I am at a quiet place. I write best during the day. Find your best time to be creative and bring out the best in you at your own comfort. Of course, stay away from all distractions when you are writing your piece of content.

HAVING TROUBLE WEAVING CONVERSATION INTO CONTENT MARKETING?

content marketing tip: Convey it through a story

12. Develop an effective story in your content- Make your content powerful with story- something that everyone can relate to. Stories help to create strong brands and a long lasting impression on people.

13. Show out the numbers- Try using statistics and percentages that support the facts in your content.

14. Share an influencer’s thought- Give examples of what a leader in your niche is speaking to your target audience.

15. Visualize the message– Inspire your audience with an image or infographic that portrays the whole message that’s in your content.

HAVING DOUBTS ABOUT REPURPOSING YOUR PUBLISHED CONTENT?

Repurposing your content means recycling your existing content in the form of videos, podcasts and webinars. It helps to engage a new set of audience as well as make you get the most out of your endeavors.

16. Break your content into different parts and then customize- Separate your existing content and repurpose it into the way people prefer- YouTube, Slideshare, podcasts or Webinars

17. Create a list of all the new topics you are going to convey- Collect distinct resources and rank them as per the needs of the target audience going to look at it.

18. Select the way you will be presenting your repurposed content- Choose the medium you want your content to be on. Maybe it can be an infographic, a presentation or a webinar.

19. Incorporate influencers’ thoughts and quotes- Find live or recorded clips of famous influencers’ quotes or tips that are relevant to your niche and incorporate the same in the content you’ve created.

Hope this checklist has been of great use when intending to make an outstanding content marketing strategy for your brand! What’s your gimmick that’s helped you in content marketing?

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WHAT IS THE ROLE OF SEO IN IT FIELD

The role of seo in it field

Do you know about what is the role of seo? The SEO is Search Engine Optimization. The Search Engine Optimization is the process  of improving the visibility of a website on organic (“natural” or UN-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. The role of seo,  is a successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. The SEO is broken down into two basic area. There are  given below:

  1. On page Optimization: The process of website optimization that includes adding key word to your web page and linking your web pages together with keyword optimized links.
  2. Off page Optimization:  SEO is the term used to describe a set of process that aim in optimizing a website for Search Engine. SEO is important not only for getting high quality visitors but it is also a way to increase the creditability of a website and expand brand awareness.

The Role of SEO in Your business

The role of seo in business

Now a days competitive market SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.  If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives. The role of seo, is also important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

SEO & Social Media Promotion

The role of seoSEO is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Face book, Twitter, Google+ or other social media channels. Every organization has different roles, and the roles may have different responsibilities, but this gives some idea of the ways you might persuade different people that they can contribute to and benefit from SEO. Feel free to use the comments to share any particular advice you have for explaining & promoting SEO internally. If you have any particular objections that come up, do mention them and we’ll see if we can come up with suitable responses.

 

 

 

 

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Combining optimization with analytics is a frequent topic now. Though data analytics and optimizations are specifically hot topics at the moment, they’ve been widely used in marketing analytics and research for over 30 years. But there are still people who doesn’t know what Analytics and Optimization mean. So here is a brief description to those who are new to this field.

Analytics :

Web Analytics is the measurement, collection and analysis and reporting of internet data for the prpose of understanding and optimizing web usage. Companies may apply analytics to business data to describe, predict, and improve business performance.

Optimization:

Particularly known as Search Engine Optimization, is the process of improving the visibility of a website or webpage in search engine results. SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.

analytics descriptiveDigital analytics was mainly focused on reporting. The analytics were mostly descriptive, emphasizing what happened and possibly, why it happened. Between analytics technologies not actually being very analytical and data stored in proprietary structures, it was difficult to get data into another technology to do more detailed or sophisticated analytics. What it made me think, though, was that the future of analytics is not in reporting or spreadsheets, visualization or cubes. The future is to find new ways to bring human expertise and data analysis techniques together to make learning mechanisms that start “smart” and get “smarter”. Using analytics can help you track marketing efforts and optimize future marketing campaigns, enabling you to ultimately make the best possible decisions. With real, quantitative results you can develop your future marketing campaigns with full assurance & confidence.

Optimization is a business analytics tool. Analytics is considered to predict the future  whereas optimization does not predict any future.

Future of Analytics Industry

analytics growing opportunityMajor components for the analysis of web data are current search engines like Google. They are able to search the whole web and to return documents containing the specied character string. There is a soaring demand for Analytics professionals. Jeanne Harris, senior executive at Accenture Institute for High Performance, once said “…data is useless without the skill to analyze it.” We all know how true is that! There are more job opportunities in Analytics and Optimization than there were last year and many IT professionals are prepared to invest time and money for the training. 
The demand for Analytics skill is going up steadily but there is a huge shortfall in supply side. This issue is global and not restricted to any part of geography. In spite of Big Data Analytics being a ‘Hot’ job, there is still a large number of unfilled jobs across the globe due to shortage of required skill. McKinsey Global Institute states that US will face a shortage of about 190,000 data scientists and 1.5 million managers and analysts who can understand and make decisions using Big Data by 2018.

salary jobt itlesThere is a strong demand for Data Analytics skills and is boosting the wages for qualified professionals. Big Data pay big bucks for the right skill. A look at the salary trend for Big Data Analytics indicates a positive and exponential growth. According to the ‘Peer Research – Big Data Analytics’ survey, it was found that Big Data Analytics is one of the top priorities of the organizations participating in the survey as they believe that it improves the performances of their organizations.

key benefitsAnalytics is a key resource for many companies which is competitive. According to the ‘Analytics Advantage’ survey, ninety six percent of respondents feel that analytics will become more important to their organizations in the next three years. This is because of a huge amount of data that is not being used and at this point, only rudimentary analytics is being done. About forty nine percent of the respondents strongly believe that analytics is a key factor in better decision-making capabilities. Another sixteen percent like it for its superior key strategic initiatives. Analytics play an important role in driving business strategy and making effective business decisions.

From a career point of view, there are so many option available, in terms of domain as well as nature of job. Since Analytics is utilized in varied fields, there are numerous job titles for one to choose from. Big Data Analytics Business Consultant, Big Data Analytics Architect, Big Data Engineer, Big Data Solution Architect, Big Data Analyst, Analytics Associate, Business Intelligence and Analytics Consultant, Metrics and Analytics Specialist. Big Data Analytics career is deep and one can choose from the 3 types of data analytics depending on the Big Data environment- Prescriptive Analytics, Predictive Analytics & Descriptive Analytics.

Future of Web Optimization Industry:

future of seoSearch Engine Optimization is all about to figure out how to make Google put you on the first page. The Internet of 2015 is still a pretty simple world. Most people still access information through a web browser. The Internet still needs you to tell it exactly what you want in a very particular way.
 The Internet’s mobile-app generation has started to change this. The Internet of Things will change it further and so will wearable technology.

SEO as it stands today, is mostly a one-trick pony. Keyword targeting, link building and on-page search optimization are all tactics that accomplish one thing. Get Google to think your web page is more important than someone else’s web page. The future of Internet is about context. It’s about knowing what content a person needs, when they need it. It’s proactive, not reactive to a search query in a box. And, it’s diverse in terms of format and function.

Rand Fishkin had mentioned how important it is to be contextually relevant; that if you create great content that readers want to consume, Google will rank you well. And this is the first step toward a truly audience-focused mentality about how we build web content. The best SEOs already get this. We’re already good at stomping down content that isn’t relevant or valuable. We’re going to keep getting better. And, some day most of the content created using traditional SEO tactics is going to get stomped down. Web content strategy simply cannot be the zero sum game called “Hack the Algorithm.” I’m talking about “white hat” SEO, too. Gaming an algorithm by Google’s rules is still gaming the algorithm.

It’s time to start thinking differently about being found. If your marketing strategy’s priority #1 is to rank high on Google, your clock is ticking.

Conclusion:

No matter how advanced Analytics is, it does not neglect the need for human insights. On contrary, there is a compelling need for skilled people with the ability to understand data, think from the business point of view and come up with insights. For this very reason professionals with Analytics skill are finding themselves in high demand as businesses look to harness the power of Big Data. A professional with the Analytical skills can master the ocean of Big Data and become a vital asset to an organization, boosting the business and their career.

With an increase in demand for SEO services, employment opportunities in the industry are also increasing. Therefore, you can expect more job opportunities in the Digital Marketing industry. SEO is a profession that can be practiced while working for a company or even as a solo practitioner. Salaries over $80K per annum are not an exception for SEO jobs. Almost all freelance sites have sections for SEO services and offers for $50 an hour or more are quite common.

Where do you think Analytics and Optimization is heading to in 2016? Please share your thoughts in comments below!

 

Facebook Population

Facebook is known to be a gigantic social media network in the whole planet. Facebook being the world’s most used social networking website was launched in February 4 2004 by Mark Zuckerberg. It was first used by 4 of his friends and room mates. By origin it was used by Harvard University to connect students and it was quickly expanded to other schools. Later in 2006 the website was opened for common people of age 13 and above. Now there is barely a person on planet who haven’t heard about Facebook! So here are some fascinating facts about Facebook.

 

facebook users count

Today, 150000 messages are send by Facebook users in every single minute. In every 15 minutes, 49 million posts are published in Facebook. There are over 350 million photo uploads a day. There are 1,00,000 friends requests in every 10 minutes. There are 7.5 million likes generated in every minute. Average user spends 20 minutes per day on Facebook. People spend about 31 million hours a day playing Facebook games. There are 1 billion enabled mobile apps on Facebook. These are the most fascinating facts about Facebook.

 

friend requestFacebook users have great differences when it comes to number of friends. An average user has 250 friends, i.e.  half of all Facebook users have more than 250 friends and remaining half has less than 250 friends. 15% of Facebook users have more than 500 friends. 20% of users have 251-500 friends. 23% of users have 101-250 friends. 39% of adult Facebook users have 1-100 friends. Young users tend to have significantly larger number of friends than older users.

 

 

facebook color

This fact is totally related to Mark Zuckerberg – CEO of Facebook. Facebook got its color blue because Mark Zuckerbergs’ color blindness makes him find blue better than red and green. He suffer from red and green color blindness. He once said “Blue color is the richest color for me”.

 

 

 

 

 

facebook mobile

I am sure most of us have kept Facebook on our mobile phones without logging out from a very long time. There are more than 1.44 billion new Facebook users in every single month (which is just an approximate count). Another great fact is that 79 % of new users access Facebook from their mobile phones. Smart phone users check Facebook 14 times a day.

 

 

 

facebook fact 6

Just imagine, every person sitting 3.74 degrees apart uses Facebook. I wonder how they got such a value! But it is said that there 3.74 degrees of separation between two Facebook users on average. There are Facebook users in US which is more than the total number of citizens in United States who actually voted in recent elections.

 

 

facebook banned in china

Imagine a country without Facebook. I am sure it’s very hard for us to imagine like that. Facebook’s headquarters is in California and it can be used from anywhere in the world except China. That is because Facebook, Twitter, YouTube etc are blocked by China since July 2009. But there are 95 million users in China who access Facebook through mobile devices, VPNs and other resources. Now that’s good to hear!

 

 

facebook hacking

Even though Facebook has many amazing facts, there are several negative consequences as well. There are 600000 hacking attempts made in every single day on various Facebook accounts. And I’m sure most of us have had an experience of getting your account hacked.

 

 

 

 

facebook tracking

Facebook uses a number of complex tracking systems which monitor or checks the other website we uses in our computer. Facebook uses cookies and other mechanisms to track users activities and other websites visited in the browsers where Facebook is accessed. It is also said that, any and every text you put in your status update box is sent to the Facebook server even if you don’t post it.

 

 

facebook ceo salary

 

Isn’t it hard to believe? True or not, it is said that Mark Zuckerberg receives a salary of $1. Being the founder of Facebook, he has donated 1 billion dollars for charity which makes him the largest charity donor in United States.

 

 

 

pirate language feature in facebook

This fact may be something that most of you all haven’t heard about. There is an option in Facebook if you want to talk like a Pirate. Once you are logged into your account, head to Settings>Language settings and select English (Pirate). It’s gonna be much more interesting to see your feed with “Home port”, “Captain’s Log” and “Bottle o’ messages”. And if you have had enough fun, go Abandon a Ship!

 

 

block mark zuckerberg

Have you ever wondered if you could Block the CEO of Facebook – Mark Zuckerberg from your facebook account. Well, we must know that he isn’t gonna make any reasons for us to block him. So that’s what he did. He removed the Block option from his page. In simple words, we CANNOT BLOCK Mark Zuckerberg on Facebook!

 

 

fake accounts in facebook

 

If I ask some of you, how many Facebook accounts do you have, few of them would definitely say ONE without hesitating but a very lot of them wouldn’t open their mouth to answer. That is simply because, they wouldn’t like to reveal that they own a fake account. Being a matter of fact, out of the huge amount of Facebook accounts, 8.7% of Facebook users are FAKE !

 

facebook like button

Just imagine yourself saying 1000 people ‘AWSOMEd my photo’. How cool would that have been? The Like button that you see daily on Facebook, was originally going to be called as AWSOME!

 

 

 

 

facebook accounts of dead people

Now that sounds scary. There are about 30 million people dead on Facebook. Who takes the effort to delete the account of those who have passed away. If you take their wall, you can see a lot of RIP’s on their timeline.

 

 

 

 

facebook home page

This person’s face was the first ever face in Facebook. Facebook’s front page used to feature this person’s face partly obscured behind a cloud of binary code. Known as the “Facebook guy,” it was not known who the mystery man was until recently, David Kirkpatrick revealed in his book The Facebook Effect that the image is a manipulated photo of Al Pacino created by a friend and classmate of Mark Zuckerberg.

 

 

facebook globe

How many of you noted that? Don’t worry it was as surprising for me too. The Globe on your Facebook notification tab will change according to your location. Now go check!

 

 

 

 

mark zuckerberg page

Have you ever tried adding the number 4 to the Facebook URL. It looks something like this – www.facebook.com/4 and it directly takes you to Mark Zuckerberg’s Facebook page. Of course, he needs certain privileges as he is the CEO! 

 

 

 

 

facebook heir

Its time to choose our Heir! We never know when we are gonna die. And Facebook is our possession with whom we spend most of our time on. So Facebook gave us an option to decide what happens to our Facebook account when we die. Who other than Facebook can be so generous to give us an option like that!

 

 

 

The only thing unpredictable and uncountable is the number of new Facebook profiles being generated. Since day by day and minute by minute the number of profiles are increasing dramatically, it is impossible to state about the accurate number of Facebook profiles and Facebook pages.

Do you wonder, even though you spend most of your time on Facebook, you really didn’t know anything about it? I mean apart from the name of the founder, that is. These were the some of the fascinating facts about the world’s favorite social networking website and I hope you were truly amazed.

Hash Tagging In Facebook

While we publish a post, video or image, we can use the hash tagging to get more outreach for our posts, videos and images. The outreach chances are high when we publish a post with relevant hash tags. While publishing posts, if we use hash tag with relevant keywords, our posts will listed in hash tag listing. But there are some important facts to know about hash tagging in Facebook. It will be helpful for social media marketing professionals to know it while you reach this post on Facts about Facebook. Following are those facts about Facebook hash tag usage:

  1. You can use letters numbers and underscores in your Facebook hash tags
  2. There is no limitation in number of hash tags we use in Facebook posts
  3. But posts without hashtag performs better in search engine ranking when compared to posts with hash tags

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