How Web Design affects SEO?
Do you have a website for your business needs? And are you really interested to do SEO for more business and traffic into your website or are you already doing SEO for your Business?
Whatever the answer is, do you have any idea about how the design of your website impacts your SEO? Do you ever have a thought about it? Or ever your SEO specialist mentioned about this fact?
If it is not done, then let’s discuss the impact of your website design on your SEO performance.
In general, a website needs a good user experience, rich and quality content, good page, and domain authority. And other technical constraints such as loading time and asset size, etc. These are the factors affecting your SEO performance. Let us explore in detail how your Web Design affects your SEO Rankings.
First of all, I will let you know that the Design of your website definitely impacts your SEO. Whether it is positive or not it depends.
When we take the examples from current situations, website design greatly differs. Many changes have happened from time to time. Now a great number of websites are designed as a single-page website. Everything you want to display about your website must be included in one page.
Is your website is a single-page website or a conventional multi-page website? Whatever let us explore some pros and cons of both kinds of websites.
I am sure that you are aware of multi-page websites. But, what about a single-page website? Is that new to you?
Single Page Website can Provide More user-friendly Experience
Yes! Of course! Most of the people browse or search with their hand devices like mobile or tablets.
So, single-page designs of a website provide more convenient browsing experience in Mobile devices. It is one of the advantages of having a single-page website. And users can navigate easily through it.
They load quite faster than any other websites, that’s an additional advantage the user has experienced. In addition to that, some people find it difficult to click on additional pages for more enquiries.
Also, some are very lazy to click for another option in their small devices with their thick fingertips. Then a single-page website is very useful for that kind of people.
Now come to the corner of SEO, these kinds of websites can be targeted only for a particular type of audience. Since it has only one page, we need to fill the content with most care. Everything you included must be a relevant point that hit your matter. And the order you were given all those things if gone wrong, then it changes the story.
It can definitely create some trouble if you are focusing on one keyword or a set of keywords to target your audience.
Single page-website has a higher page authority
Links are the biggest factor that determines how well the website ranks in Google.
The benefit is that every link acquired is pointed to that single page URL. But as I said earlier, a single-page website web design is the most crucial one that dictates the business’ future performance. is not possible to target wide and variety of keywords.
How about Multi-paged websites?
If your business is focusing on a wide range of users and you are not able to define you in a single page then a multi-paged website is suitable for you. And you are depending on Google heavily to find your customers, the better is always having a multi-page website.
Incorporating different keywords you can rank multiple pages of your website. Thus, your visibility chances will be even more. But if google search visibility doesn’t matter for your company, and your customers are from a focused area. Also, multiple keyword ranking is not so important for you then, again you can choose a single-page website.
A multi-page website is always content-rich. Many SEO strategies are well suited for such a website. But for single-page websites, most of the SEO strategies are not possible to implement. The negatives of the single-page websites from the point of SEO is always positive for multi-page websites.
What do you understand from this discussion? What kind of website is suitable for your business?
However, we found out that, websites that give priority to SEO is always good in multi-page design. Those who select a single-page design are not focused on SEO factors.
So, first think about the dimension of your business, the services, customers, etc. Then decide which one is good for your needs. Then choose the best design that always suits your SEO needs.