SEO is the advanced process of optimizing your website for the purpose of getting free traffic from search engines. An optimized website is more easily understood by Search engine crawlers and this helps in getting a higher rank in SERPs.

SEM or Search Engine Marketing is the process of gaining traffic on the website by purchasing ads on search engines. Google AdWords is the most popular paid search platform used by search marketers, followed by Bing Ads.

Google AdWords or Pay-Per-Click is Googles form of online advertising. Advertisers bid on trigger words and phrases that prompt their ads to show in sponsored search results. Advertisers pay a fee every time someone clicks on one of their ads. Commonly, SEM and PPC advertising is moved out through search engines, who charge advertisers a predetermined amount every time their ad is clicked.

Content marketing is mainly a type of strategic marketing approach which involves creating and distributing valuable, relevant, and consistent content to draw in and to get clearly outline audience and to drive profitable customer action. By making helpful content that gives worth to your target consumers, you’ll work to have to interact with these leads and facilitate build awareness for your brand. Brand awareness is one of the foremost necessary advantages of content marketing.

Social media marketing can do be a good way for businesses to satisfy their objectives in terms of building brand equity, improving client service, reaching new clients and aggregation customer feedback. If firms will produce social media content that has worth to others, they will connect with customers during a profitable means.

Affiliate marketing is the method of earning a commission by promoting different peoples (or company’s) product. You discover a product you prefer, market it to others (usually through your blog), and earn a bit of the profit for every sale that you just build.