Social media engagement is an art that’s constantly transforming as time goes on. But just like everything, there are certain fundamental techniques when used consistently, show promising results on a continuous basis. This blog is just a mere reminder of the engagement tactics that work at present. You should be leverage these tactics for increased engagement of your postings.

If you’re having a hard time making the most of your social media marketing strategies, these tactics are for you:

1. Sharing content that’s fresh and ultra-new

Many of us attempting to grow our followers and fans on social media make this mistake of merely sharing trending content.social media engagement tactics - fresh content

Trends do matter because it helps businesses that create content around the trend to garner more traffic to its online presence. If you are constantly sharing trending content on social media, you are just sharing what people have already seen and adding yourself to the elaborate list of results for that trend.

If you really want to capture the attention of those social media users, you must share fresh, high-quality content that’s actually useful to them.
You can source that content by getting ideas from online forums like Quora, Reddit and BuzzSumo.

2. Asking Intriguing, Thought-Provoking questions

What we might be finding absent from my Twitter feed the most these days are questions. Questions that pause us from what we are doing. What could possibly happen when you ask someone something intriguing? They would instantly drop what they were doing and then pay attention to what you were asking them. They might also attempt to answer.

social media engagement tactics - thought-provoking questions

Questions will always be one of the best ways to keep your followers engaged. The best, fun part is that you could ask questions with any form of content: polls, infographics, images or even in the conclusion of your blog post.

3. Including super-attractive visuals

Only a few number of write-ups focus on visual content, and they are really powerful. I have lost track of how many times I came across this statistic: A human brain processes visual information 60,000 times faster than it does texts.

social media engagement tactics - visuals

In case you are unwilling to spend a few bucks, there are several sites that offer high-quality stock images free for use. You could quickly patch up together a visual with one of the many, easy-to-use image editors out there.

4. Participating in online communities

Just as entrepreneurs and businessmen attend many events and conferences for networking, internet marketers can network on communities and groups over social media.

social media engagement tactics - online community networking

There are many communities and online forums that discuss specific industries and subjects. By identifying those that are most suitable for your industry, you are basically narrowing down to your powerful, target audience.

5. Hosting and participating in Twitter chats

social media engagement tactics - twitter chatsTwitter chats are an excellent means to focus on your target audience and are so efficient in creating engagement. People who usually participate in Twitter chats are distinct, specific and usually enthusiastic about the topic being discussed.

Start by either creating or hosting your own chat, or participate in other Tweet chats that discuss topics in your niche.

Twitter chats are ultra-quick, intense and also an eye opener as you will be exposed to so many perspectives. They could be a rich source of inspiration for blog post topics and fresh content ideas in general.

6. Tagging relevant people

social media engagement tactics - tagging peopleThis must be the most underrated tactic. The general social media marketing approach leaves little room for interactions on a personal level. In most cases, it’s just a conversation between a brand and all of its fans/followers.

A great way to initiate relationships is by consistently sharing content written by others and letting these people know what you have got for them. This is a great strategy if you are looking to build relationships with the influencers in your industry.

Interviewing many influencers and getting their thoughts on a subject could not just contribute to one amazing blog post, but would be a great source of pride for them too that they would start sharing your content. As you get shared often, this could increase the engagement of your followers as they would be waiting to see what you have got next.

Participation in online forums isn’t so demanding. Just earmark 10 minutes a day or so in order engage and interact with the people in them and their posts. Reach out and position yourself as a reliable source for information by assisting people with technical queries

Have you got an engagement tactic that’s worth being explored and tried out? If so, please leave it in the comments for an inclusion.

Conclusion about Social Media Engagement Tactics

If you like this post about social media engagement tactics please feel free to share your option at the comment portion. Hope this an awesome article on social media engagement tactics.

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Could you characterize what precisely is “High-Quality Content”? All things considered, it can’t be clarified plainly as there are such a large number of methods for composing content and every visitor likes to read different types of content- some like descriptive and some like to read only the highlight points.

Creating quality content that is tempting to the audience out there is the most critical variable in making your website stand out like hot chicks! Considering that there are so many bloggers taking part on the web, it can be a quite a challenge crafting content that has the top notch substance, to the point that’s noteworthy as well as feed the visitor’s needs. Obviously, blogging nowadays is not all that simple and you need to surpass such a large number of obstacles to get on top.

killer content creation tips

Secrets to Creating Killer Content – Content Creation Tips

So here I give you certain insider facts that are not privileged insights but rather hot tips that can make your content and SEO strategy better than average and emerge from the group.

1. Charming Blog Headlines

This is the one that catches a visitor’s eye when he’s going through Google’s search results. Since this is where he is going to begin judging what’s on your site, the headline should interest the visitor, so he clicks on to your site.

Regardless of whether the nature of the content is extraordinary and upgraded to the best, all endeavors go futile if the user is not going to click onto your site/blog.

Other than containing a fascinating feature, it ought to appear rare and if possible, even weird and negative. You can have a go at utilizing numbers, power words (or adjectives) like “important”, “unbelievable”, “fantastic” and trigger words like “what”, “why”, “how” and “when”.

Invite the visitor with a promise and deliver your content based on that promise.

2. An Interesting First Paragraph

Now the visitor has seen that great headline and has clicked into your site. He has begun reading the principal section, the first paragraph.

What he needs there is something that conveys the promise made by that dazzling headline. A few bloggers do the strategy of making astonishing headlines and after that compose a content that is absolutely boring and dull.

The result? It’s an immediate press of the “Back” or “Close” button on the user’s browser. One out of ten individuals look down through an online blog entirely and read the whole article.

After the headline, your duty has increased more. You have to snare the visitor who’s trying to run away from your site with a powerful content that describes in a simple and brief way, what you will be discussing in the coming paragraphs of your blog. This section of your blog is where the visitor figures out if reading this entire content is worth his time and attention and you can’t afford to lose it with boring sentences.

3. Express What You Know Best

Obviously, the matter in your blog ought to be enlightening and fill in the blanks of the user. It should give knowledge into some new regions in the niche which you are blogging/selling on.

It’s best to compose on what you have solid knowledge about. If by chance, which is highly likely, you are composing something new or something that is not your specialty, do an intensive and broad examination on the subject before you write the content.

4. Pass on something special like a story

A story-line always interacts with a reader. Attempt to make a few stories that match with your content in some or the other way. This can catch the user’s psyche and if he or she has gotten some experience like the one in your story, he is intrigued to go further and read more.

5. Pick a Target Audience

Despite the fact that positioning higher on Google is important, it is much more critical that individuals who click on to your site like you and trust you. When they believe you, they will hear whatever you say and take what you bring to the table for them.

Making trust in a vast crowd is not all that simple and I agree it’s a Herculean task. But be sure to particularly address and speak out to each one of the guests who is searching for what you are blogging about or those individuals who are now in the same field as you are in.

Devote all your efforts to offer them the answers to their questions in a proficient and conversational style. It is best to keep 10 out of 100 guests connected with you as opposed to making a decent attempt to get a 100 out of the billion individuals on the planet to go through your site.

6. Create content that is shareable

After you have figured the group of people that ought to visit your site, you have to figure out how to make content that is convincing and sufficiently enticing to make individuals share that on online networking platforms like Facebook and Twitter.

Research on existing content online that has been shared significantly on online networking and take notes on the quality points the content has got to offer and makes it shareable.

On that note, construct something new based upon your insight and as your individual writing style.

7. Add links to other powerful websites from your content

Backing your content with links from high-power sites (like Wikipedia) enhances your reader’s trust in your website. Give credits to an influence blog or website that has given you thoughts to create content for your site.

Connecting to such authority websites increases your Page Authority significantly and you are giving your visitors all the right reasons to stay associated with your blog.

8. Your content must compel them to make a move or take a step they haven’t done before

In spite of your content being of shareable worth, it ought to be one that initiates some sort of activity from the reader.

A content that challenges the reader to explore a new territory or do something that’s different makes your content an actionable one.

9. Have an incredible website design

Since individuals skim a content whatsoever, an awesome content should be presented with great design. The use of pictures which gets the user in touch with any of his feelings or by arousing his interest can expand the engagement rate for your article rendering it a converting piece.

10. Attempt to make Timeless Content

An immortal or timeless content, basically, is one which is intriguing and is significant for a long stretch of time. If your content is ceaselessly new and applicable, odds are that the content will get more linked and voted for popularity. So try and create content that’s immortal and evergreen.

Do you like this blog post about Content Creation Tips?.  If yes, please feel free to share your ideas. Hope this post give some impulse for easy content creation for your marketing purpose.

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You slaved, carefully crafted each phrase. Your precious words and sentences. You just know that they will attract the audience you are targeting. You finally hit the “publish” button. And then, what happens?

No one reads them. No likes, no comments, no shares and tweets! You keenly watch the number of page views in your Analytics dashboard but they move at a snail’s pace!

It’s enough to send a blogger into a stage of grief and depression and de-motivate him from producing great content consistently.

Do you think spending another 10,000 hours perfecting your writing skills will improve it? No way!

As a matter of fact, the solution is just a lot easier than what you would expect!

Write less and style your text so it’s easy to read or rather scan (more on that later) could be all you need to do to attract and hold attention.

Consider those Impatient searchers out there

According to Jakob Nielsen’s study on “How Users Read on the Web” in 1997, 79 percent of web users scan rather than read. And only 16 percent read word-by-word.

Just pause and think how you would use the web. You are searching some information. And if you don’t get in the page you visited, you click on “close” or “back” button, to go look for it elsewhere.

The web is more like a “lean forward, concentrate & participate” type of medium. Contrarily, television is a “lean back, relax & let it wash over me” type of medium.

What writing tactics can you use to engage your readers so they lean into your content, pay attention to the information you have written out, and interact with it?

1. Write in the Inverted Pyramid Style

how to create good contentTo write successfully for the web, you need to forget some of w1hat you learned in English composition class. You might be familiar with the writing that starts with an introduction to a particular subject, then gradually builds up on it in the body part only to end with a conclusion.

It’s totally boring!

Accept that people just scan your page, rather than reading it in detail. Work and write with this reality in mind, rather than trying to fight it.

If you are covering a complex subject, consider breaking it into a number of posts. It’s also a great tactic to make people come back for more. And your reader will easily be able to digest your content as you provide them in controlled portion sizes.

Use the inverted pyramid style to structure your paragraphs. With this style, you start with your conclusion first, support it with the important facts in the sentences that follow and then give a background. It’s used widely by journalist and as readers break away in the middle of reading the content, they have already grasped the most important information.

The inverted pyramid style helps scanners move from one point to another in a breeze. As they read along, they get to decide where they want to dive in deep.

Next, use these easy design techniques that follow and get your content to be more reader-friendly.

A few minutes is all it takes to turn a post from an overwhelming block of black text to something that magnetises the reader’s senses and pulls him/her in.

2. Break up your content with compelling subheadings

how to create good contentA basic writing technique often repeated around everywhere, is to write your headings and subheadings first.

A strong, promising headline is essential to get readers to check you out first. And when you combine them with solid subheads, it keeps readers engaged. Subheadings are like “mini-headlines” that keep your readers moving throughout the rest of your content.

Make your subheads thought-provoking and informative. Don’t tick off your readers’ BS meters, by exaggerating or you are going to lose credibility. “Compelling” doesn’t mean “hyping.”

After you have written your subheadings, review them to see if the readers/scanners will understand your article by just reading them. Have they got a compelling storyline? Will they get the gist of what you are saying?

3. Embrace lots of white spaces in between your content

This is one of the few easiest ways to render your content more readable. Even complex, tough content could become more reader-friendly with the simple usage of lots of white space.

Keep your paragraphs short and feature just one idea per paragraph in three to four sentences, nothing more nothing less.

And write some paragraphs with just one sentence only.

4. Use bulleted lists

There’s a reason why they are called “bulleted” lists.

  • They create a compulsion that your readers just can’t resist.
  • They can be easily scanned to infer multiple points.
  • They are like visual breaks for your reader as they look different from the rest of the text.

5. Harness the Power of Numbers

Think that numbered lists are boring and way too plain? Think again.

Incredibly, numbers are an effective way to capture attention and keep the reader on your page.

Just by numbering the main points, you can make a post much more compelling. Give it a try yourself.

6. Add links to relevant and helpful content

how to create good contentInternal links benefit you by backing to the cornerstone content on your website itself. It keeps people lingering on your site, reading your best material.

External links prove that you have done a research on the topic and want to credit the other experts. A good piece of content uses both internal and external links to give insights to your reader besides adding value.

7. Use image captions

As studies have shown, images are processed 60,000 times faster than text.

Pair an image with a caption that’s two to three sentences long. It’s enough to get your reader intrigued to dig and dive into the whole of your article.

how to create good content

8. Highlight certain parts of your content strategically

how to create good contentAdd emphasis to certain parts of your content by bolding important facts. It helps the reader as he is scanning through the page and grasp the most important information in just a glance.

Don’t highlight each and everything as they would simply have the same effect of highlighting nothing. Instead, bring emphasis to the key points so the reader can easily single them out.

9. Format and Re-Arrange your content to turn the scanners into your readers

After you incorporated all pf the above design techniques, read through the whole article again — looking only at that part of the text you have drawn special attention to.

Will your readers get the gist of what you are saying? Have you singled out the interesting and relevant words, the words that will be singled out by your scanners in and converted by them into your readers?

How about you? What are your favourite tactics for captivating your readers with your content? Let’s talk about it in the comments section.

KPIs in seo

When you start an SEO campaign for a website, eventually you will realise you need some sort of measure to check your performance. Certain fussy clients who can’t quite see the impact of your SEO campaign request for progress reports and performance website analysis. So how do you illustrate your success to them? Or what means can you use to check and measure what difference your SEO activities are making?

It all boils down to one thing: You’ve got to keep track of what you are doing. There are lots of elements you need to track on but where do you start? A successful campaign uses a control system to measure whether your SEO campaign delivers results. KPIs are one of them.

Read on to find out what are KPIs in SEO and some of the metrics that actually give you insights into where you have reached along your goal path. Besides, analysing your goal outreach, KPIs help in efficient reporting, improved performance and client satisfaction.

What is a KPI?

 

 

What is KPI

 

KPI is an abbreviation for “Key Performance Indicator”.

KPI is a metric that is used to ascertain your actual performance against your business objectives.

So, in Search Engine Optimization (SEO), KPIs are metrics used to measure your performance against your SEO objectives, which could be ranking number 1 for the different business keywords on Google, increasing the time spent on the site, getting more conversions and sales or building your subscriber list.

Metrics could either be expressed in numbers or in ratios (percentages). So we actually have “number metrics” and “ratio metrics”.

Page views, the number of visitors to a certain page in a given period, number of sessions are number metrics. Whereas, bounce rates, conversion rates are ratio metrics as they are represented in percentages or ratios.

So What’s the Difference between a KPI and a Metric?

Just the context. Basically, metrics are just a value of some sort. It can be the number of page views, unique visitors or conversion rates. But KPI adds a business value to that metric.

KPI is whether the metric is changing over time and whether it’s increasing or decreasing and in what direction.

So generally, a metric becomes a KPI when it impacts your SEO Campaign significantly. You can greatly increase the conversion rate on a website by optimizing the site for keywords, good design and so on.

How to Find Your Relevant KPIs For an SEO Campaign – KPIs in seo

To precisely quantify your SEO success, decide what you are really trying to achieve from your SEO campaigns. How do you want the end-result to look like?

1. First, identify what the client’s business is about and its specific objectives. It can be increase in conversions or an increase in the number of orders. Also do a competition analysis on the relevant keywords. It’s because a higher competition can take a long time and requires larger work volume before you actually start delivering results.

2. Translate those specific objectives into measurable goals which can be expressed in numbers or percentages.

3. Tie your KPIs with these goals.

For instance, your client’s goal may be a 10% increase in net sales for the next 3 months. Then your KPI is the net increase in the conversion rate for the website for that period.

If your client is a publisher or a blogger whose main source of income is from the Adsense Ads displayed across the site, then the relevant KPI may be “pageviews”.

If you are unsure as to whether a metric translates to a relevant KPI, measure its impact on the client’s business. It can be an increase in sales (conversions), income or subscriptions.

If a significant increase or decrease in a metric causes a corresponding increase or decrease in costs, revenue or impact the cashflow of the client’s business, then consider that metric a KPI.

Universal SEO KPIs

As your clientele expands, the number of performance reports you have to create also increases. Consequently, your headache can soar too! So here are a few universal KPIs to make your life simpler. These KPIs can easily be measured using Google Analytics Dashboard for the website, Google Search Console, Moz OSE and Alexa Ranking tool.

We have categorised the KPIs for SEO into four:

  1. Awareness: How is your site performing in terms of SEO? How much have the rankings increased for the keywords in a certain period, say 3 months?
  2. Content Performance: Are people visiting your site consuming your contents?
  3. Engagement
  4. Conversions

KPIs for Measuring SEO Performance/ Website Awareness on Google

  1. Ranking changes for the marketable keywords (Keywords that aid in conversion)
  2. Ranking changes for secondary keywords (Keywords that bring traffic but doesn’t help that much in converting)
  3. Increase in organic traffic (number of clicks)
  4. Number of impressions
  5. Increase in brand search traffic: Brand search traffic comes through a search in which the keyword is your brand name
  6. Changes in Domain Authority (DA) and Page Authority (PA)

KPIS for Measuring Content Performance

  1. Number of Page Views
  2. Increase in number of sessions, unique sessions
  3. Percentage of Returning Visitors

KPIs for Measuring Engagement

  1. Average number of pages per session
  2. Bounce Rates
  3. Average session duration
  4. Average Time Spent on a particular page
  5. Social Action taken, such as a Twitter share or a Facebook Like

KPIs for Measuring Leads and Conversions

Leads and conversions on a website can be tracked by adding the relevant landing page for “Goal Tracking” on Google Analytics.

  1. For an E-commerce Website: If you add the shopping cart page under “Goals” in Google Analytics, you can track the number of times an item was added to the shopping cart. If the item proceeded to the “Payment” page, it is a conversion. If the item was added to the shopping cart but no further action was taken, it was just a lead but not a conversion. Herein, you can suggest factors for converting those leads into customers.
  2. For a Service Website: The “goal” can either be a visit to the Contact page, the Pricing page or filling out an enquiry form. The number of people visiting the Contact page or filling the form is termed as a conversion KPI for the website of a service company.
  3. For an Adsense Publisher: The conversion will be the number of clicks on the ads displayed on the publisher’s website.
  4. For a Blogger: The increase in newsletter signups, the number of ebooks or PDFs downloaded from the website or the number of subscribers would be a conversion KPI for a blogger or a news website.

SEO is a never ending process. The algorithms change, the number of competitors change and more and more clients come in requiring digital marketers to monitor campaigns on a continual basis. Being digital marketers and SEOs, we identify those areas of the site which can be improved more.

KPIs are a huge part of SEO and can give you suggestions as to how you can improve those areas on the website and optimize it for conversions. What worked in favour of SEO before doesn’t anymore. Google has evolved the job of an SEO professional a lot and all of this means that it’s a bit harder to prove the ROI to your clients. These days, reporting has a bigger value attached to it. It can help you perform great and also is a means to make your client realize the true worth of your SEO campaign.

KPIs help in managing your campaigns better, which in turn converts you from a simple SEO professional to a strategic business partner who clearly provides value in all your services. Of course, each business is different and can have their own KPIs, in addition to the ones above.

What set of KPIs do you use to measure your success?

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