As announced by Google on its official blog, they are rolling out a new penalty update from January 10, 2017. This new algorithm update will punish those mobile sites that irritatingly pop up interstitials in front of the user trying to browse the site.

Google had previously rolled out an update on September 2015 targeting mobile interstitials that ask users to install a new app. Ever since Google had been focusing its research on the user experience due to interstitials in general.

Google mentioned this new algorithm change will rank the pages with interstitials way too lower than they did once ago. Google’s new update is actually a replacement of the penalty for mobile app interstitials rolled out in September, last year.

But that’s not it! Google says they are committed to “helping users find the content they are looking for”. So it will be tackling those intrusive interstitials by giving them negative rankings in search results. According to Google, these pages “provide a poorer experience to users than other pages where content is immediately accessible.” So after January 10, 2017, pages where the content is not easily accessible (that is, content which is present on the page and able to be indexed, but not viewable by a user due to an intrusive mobile interstitial) will have its rankings pushed down on search results.

Clearly speaking, Google won’t be negatively listing all sorts of mobile interstitials.

Sites that will be affected by the new Google Update

Here are some examples of non-accessible content pages with interstitials that Google will be punishing:

  • Sites that pop up a new window (the interstitial) that covers the entire content when a user immediately gets on the site from search results to view it
  • Sites that display a compelling, standalone interstitial that a user has to accept or forcefully dismiss
  • Sites that use a layout where the top portion seems to be a standalone interstitial, but the original content has been inlined underneathGoogle Update Penalty for Sites with Intrusive Mobile Interstitials

But not all interstitials would be punished, as Google says. There are sites would not be affected by the Google’s new algorithm change.

Sites that won’t be penalized under the new Google Update

Examples of sites that wouldn’t get affected by Google’s new ranking signal:

  • Sites that show interstitial as part of a legal obligation, such as for age verification or cookie usage
  • Sites that show login dialog boxes, under which lies content that’s not indexable publicly. This is in regards to sites that contain private information that could be in the form of an email or the unindexable content behind a paywall
  • Sites that use a reasonable amount of screen space to display banner ads, which can easily be removed by clicking it.

new google update: sites with interstitials that won't be affected by this update

This new Google update comes across as an incredibly great news for mobile users and webmasters, who found such popups annoying.

Once again, Google has announced that content and the intent of a search query will still be a major ranking signal, whatsoever. And this new signal would be one among the hundreds of signals used to gauge whether the site is worthy of being included in search results. The good part is there is plenty of time for webmasters to gear up and see if their sites have got “intrusive interstitials” and remove them.

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Whether you are a bestselling novelist or a small online blogger, you have got to edit your work. Your first draft is always a garbage of your thoughts disorganized and points that are uncertainly stated. Ever since writing dawned, it started with chaos and was restructured to end in order. Editing is such an important part of writing that you should be dedicating a big chunk of your writing time. While you go through your first draft, you need to check if your content is the best you have to offer and whether it’s got a flow or a rhythm going on in it.

Every writer creates a piece of content with a goal. For most of us, saving time while also polishing our writings is the main goal. Here are ten quick editing tips just to help you achieve this goal of presenting your best work in no time.

Write Awesome with these 10 Quick Editing Tips

So you have just finished writing your first draft and now it’s time to edit before you hit that “publish” button. But before you edit, I suggest you run away and leave off that piece you have been writing. If you were to do it all in just one sitting, you are committing the big blunder of letting all the errors fool your eyes into believing they don’t exist. Talk about ghosts in your content! When it’s time, wear those horn-rimmed eyeglasses and use these quick editing tips to make sure that you have hit the right notes and end up with the perfect final piece of content.

quick editing tips to create the best content

Tip #1 Skim the cream off your content

People read quickly these days and skim your content as much as possible without going over each and every word. So why not make it easy for your audience by keeping your content crisp, brief and fat-free? For your readers’ sake, don’t add so much fat into content by dragging out your sentences. Break up your content into bullet points with interesting benefit-driven sub-headers.

Take a look at these sentences and see the difference when reading them without the bolded words.

  • Every single person should read.
  • But the real issue here is people have a short attention span.
  • You are going to have to keep your writing short and brief.

Don’t you feel that these sentences are better off with the bolded words?

Tip #2 Use commas only wherever needed

In the English language, there are lots of rules to be followed when using punctuation. Even the usage of the little comma is subject to so many rules and regulations. Don’t over-complicate commas by putting them here and there like mayo on your sandwiches! The idea is to read your sentences out loud and if you feel that a certain sentence is longer than ordinary, break it up with a comma. Alternately, use commas on those spots you feel that the reader is going to stop reading.

Tip #3 Remove Empty Filler Words

The use of phrases like “here is”, “it takes” and “there is” takes the focus from the nouns in a sentence. They require other filler words to combine with them like who, how and when. Such phrases also stretch your sentences longer than necessary.

If your sentences contain a lot of these phrases, then it’s time to rewrite them.

Here are some examples so you can teach yourself to rectify them:

  • It’s fun to read- Reading is fun
  • There are many people who love to read- Many people read
  • Here are some DIY ideas for you to try- Some DIY ideas for you to try are

If you have already given a little description on the subject, then it’s okay to use words like “here”, “it” and “there”. For instance: I love being an SEO Analyst. It’s a great profession.

Tip #4 Replace weak verbs with strong ones

Certain words can reduce the impact of what we are implying. Look out for those words and replace them with strong, powerful verbs. It can drive home the point you are stating through your content, besides making it interesting.

Certain examples:

  • She had gone from Greece to Rome- She traveled from Greece to Rome
  • Dominos is giving out coupons- Dominos offers coupons
  • Make out a plan- Create a plan

Tip #5 Use Powerful Adjectives

Avoid using so much of “really” and “very” when you are describing something. Many people use “very good”, “really bad” to emphasize something while speaking. It looks good when you speak but when you write it down on paper, you get to see the difference. Words like “very” and “really” sound inadequate and are so much less of an intensifier than they ought to be. Keep in mind your reader’s time is precious. It pays not to waste his time by being as concise as possible. Get straight to the point with confidence using power words.

  • Really bad- Dreadful
  • Really good- Exceptional, Marvelous
  • Very Huge- Enormous, Tremendous
  • Very impressive- Catchy

Example: 5 Marvelous Benefits of Data Entry Service Outsourcing

When you use power words, remember to deliver your readers something that’s in pace with those adjectives. Don’t charge up your audience’s expectations and then give them some mediocre content to read. I gotta tell you, it’s a crime!

Tip #6 Use contractions

Contractions make your writing sound more friendly, conversational and informal. You don’t want your reader thinking that he’s reading a newspaper or a textbook. Examples of contractions are it’s, I’m, you’re, gonna, wasn’t, haven’t and so on. They are easy to pronounce and make your post easy to comprehend. So do me a favor and use as many contractions as you can in your post and connect better with your readers.

Tip #7 Remove those unwanted ings in your posts

“I am writing about…”, “She was running to…”, or “We are thinking about…” When you see so many ings in your copy, think twice about whether they are really needed or not- simply because you probably don’t.

You can get rid of an “ing” and say “I write about…”, “She ran to…”, or “We thought about…”. This gets your copy clear and easy to read.

Tip #8 Use Bullet points that match up

Talking about breaking up sentences, you might be doing it with bullet points. Bullet points state points quick and clear (like a bullet!) without much fuss. They are popular for breaking up long content and making your copy more readable. When using bullet points, make sure it matches up to the blog post title as well as the surrounding content. Many of the writers do the mistake of creating bullet points that are completely different and totally not related to each other.

For example, in a post that’s titled “5 Mistakes that could ruin your interview”, here’s a bullet point that actually goes along:

  • Forgetting to prepare a formal introduction

Here’s one that doesn’t go along with the title (because it’s not actually an error- you are suggesting what is to be done, not the mistake):

  • Prepare a formal introduction

If you are writing a post with a title that goes “5 Tips for Instant Success at Job Interviews”, you should be laying out “tips” in your bullet points.

Another quick tip for bullet points is keeping them symmetrical as possible. If your first bullet point finishes in a line, make the rest of them finish in a line. It’s good to the eyes and hence, easy for the reader.

Tip #9 Unpack longer sentences

A simple guide to writing better is to use one idea in a sentence. Long sentences make your writing a drag. Hunt for those long sentences in your copy and fix them as follows:

  • Eliminate unnecessary words
  • When you see a comma, think twice about whether it could be a full stop
  • If you see the words “which” and “that”, think if you can start a new sentence
  • Rewrite and rephrase

Tip #10 Track your mistakes while editing

As a final piece of advice, keep track of the mistakes you make. It can be a spelling mistake too. Certain words are hard to spell correctly. For example, I tend to add an after onward. So when I edit my posts, I keep an eye out for onward so I can make sure I was not butchered again. When you keep a list of your writing mistakes, it becomes an important reference resource. It just helps the task of editing in future a lot easier and is a sure fire way of not making the same mistakes over and over again.

In Conclusion

Grammar is something you might hate right now. But a good writing that encompasses good grammar earns so much respect and credibility from its readers. (Personally, bad grammar is my pet peeve!)

If you care about your readers, you must edit your copy and proofread it over and over again. Tweet it!

It’s key to making your content marketing strategy work out great for the long term. Have more editing tips that worked out for your content? I would love to hear it over your comments.

It’s key to making your content marketing strategy work out great for the long term. Have more editing tips that worked out for your content? I would love to hear it over your comments.

What is Social Media Marketing ?

Social Media Marketing is a marketing strategy using Social Medias. It is the process of gaining attention and traffic to a website through social medias. It includes creating and sharing the content through social medias that attracts the people. Social media marketingSocial Media Marketing is an important marketing strategy utilized by almost all companies today. The emergence of social medias changed the pace of marketing. The effective use of social medias in marketing can boost your popularity to a large extend. It will help you to earn more profit in a less expensive way. Here we are discussing about some social medias that can be used in marketing.

Social Medias Used in Marketing

Some important social medias used in marketing are :

  • Twitter
  • Facebook
  • Google+
  • LinkedIn
  • Instagram
  • Pinterest
  • YouTube
  • Yelp
  • Foursquare  etc.

twitter   Twitter

Twitter is an online social networking site which has a large number of users worldwide. Twitter was created in March 2006 and launched in July 2006. It is estimated that as of March 2016 Twitter has more than 310 Million monthly active users. Millions of Tweets are being posted on Twitter per day. Twitter allows sharing of short messages of 140 character length known as Tweets. These Tweets can include text, hash tags, images, GIF, Emoji, videos or links to other websites.

Twitter allows companies to post their updates as Tweets. This Tweets will appear on followers’ timelines. People can like this tweets and they can Retweet this tweets to share with their followers. Twitter can also be used for providing customer support. Many companies use this platform to provide 24×7 customer services. This will increase the loyalty and trust value of the company.

Twitter Page

The figure shows the Twitter Page of Samsung Galaxy Mobiles.

Advertising with Twitter

Twitter also provides paid advertising. We can use the paid advertising for the following purposes. They are:

  • Tweet Engagements
  • Website Clicks or Conversions
  • App Installs or App Re-Engagements
  • Video Views
  • Followers
  • Leads on Twitter

Steps in Creating a Twitter Campaign :

We should select the country and language before selecting the campaign. After that we can select the campaigns we need. After selecting the campaign we can create our campaign. There are four steps in creating the campaign.

Step 1 : In this step, you can set the name of your campaign. You can also add the website which we intended to promote and set the relevant categories related to your business.

Step 2 : Using this step you can choose your audience. You can select the audience based on their location, gender, interests etc.

Step 3 : In this step you have to select your budget. You can select the amount for which you are organizing this campaign and the method for paying.

Step 4 : In this steps you can create the tweets that you want to use for the campaign. You can choose the existing tweets or create new ones.

These are the four basic steps of creating a paid Twitter campaigns. After completing this tasks you can successfully launch your campaign. These ads will appear on followers’ timelines as promoted tweets.

fb   Facebook

Facebook is also an online community site like twitter. It is one of the important site which is used in Social Media Marketing. Facebook was launched on 4th February 2004. Facebook provides features similar to twitter. Fb allows posting of longer descriptions than the short tweets of twitter. It also allows sharing of photos videos, testimonials etc. People can like this posts and share or tag it and they can also comments on this posts.When we advertise using fb we should create a facebook page. The commonly repeated mistake in this case is that people create a profile instead of a page. Please remember that a profile is not meant for marketing. For marketing purposes we must create a page not a profile.

Facebook also provides paid advertising like Twitter. The facebook advertising can be used to promote our page and to increase our popularity more efficiently and effectively. Facebook provides paid advertising for different purposes. Using the facebook advertising we can send more people to our website, increase the conversions on the website, boost or promote the pages, to increase the installation of your app and to enhance the engagement in your app etc.

Facebook-BrandHere is an image showing the Facebook Page of Rolex Watches.

For more information about facebook advertising please read the article Facebook Page Creation and Advertising.

g+   Google+

Google+ was launched in June 2011. Google+, in addition to providing pages and some features of Facebook, is also able to integrate with the Google search engine. Google adwords, Google maps etc. can also be integrated with Google+. Google+ allows the creation of different interest based communities. We can create different circles such as friends, family, colleagues etc. Images, posts, events updates etc. can be shared to the different Google+ communities and groups.

Google+ allows targeted advertising and location-based marketing and promotions and navigation services. Such promotional activities are introduced with the development of Google Personalized Search and other location-based search services. Google+ Collections allows you to categorize your updates by topic. Such categorized collections will help your followers quickly find updates for the topics they’re interested in. You can also induce people to share your updates if they like it and it will act as a recommendation for your brand or company. Thus you can gain more popularity and trust among others and this will help you to establish yourself. Through your Google Plus profile you can share content and news about your business. This will drive more traffic to your business.

google+-coco-cola

Figure shows the Google+ page of Coco Cola

linkedin   LinkedIn

LinkedIn is a professional business-related networking site. It allows companies to create professional profiles for themselves and for the companies. You can create a LinkedIn page for a company using your personal profile. These pages will allow business owners to promote their products or services and be able to interact with their customers. The use of widgets helps the members to promote their various social networking activities, such as Twitter stream or blog entries of their product pages, onto their LinkedIn profile page.

Many companies also use Linked for the purpose of employee recruitment. Due to the spread of spam mails through different job portals, now companies opt to recruit their employees using trusted networks such as LinkedIn. Companies have voiced a preference for the amount of information that can be obtained from a LinkedIn profile, versus a limited email. LinkedIn also provides paid campaign like Facebook and Twitter.

Infosys-linkedin

The LinkedIn page of Infosys is shown in the figure.

instagram    Instagram

Instagram was launched in October 2010. It is a social networking service that enables its users to share photos, videos either publicly or privately. It also allows sharing the photos or videos through other social networking platforms, such as Facebook, Twitter, Tumblr etc. In addition to this the users can also follow other user’s feeds. Instagram will take over the social media marketing soon. The user engagement rate of Instagram was 15 times higher than of Facebook and 25 times higher than that of Twitter. Instagram provides a platform for companies through which they can reach the customers in a rich visual environment. Using this platform the user and the company can communicate publicly and directly.

Instagram app is now used by many companies boost their visual marketing strategy. Companies see Instagram as the most potential platform to attract their customers especially the younger target groups. Instagram can be accessed using both smart phones and internet. Thus it will help the companies to expand their brand exposure to the maximum extent. Instagram also inspires people to collect and share the pictures of their favorite brand and thus creating a user induced sharing which gives more popularity for the brands.

myntra-instagram

Here is the Instagram page of Myntra

pinterest   Pinterest

Pinterest is also an image sharing site which was launched in October 2012. You can save and share photos using Pinterest. You can create boards based on your interest and post photos on this boards. The photos which are known as Pins can be arranged on different boards based on different categories. You can also invite other people with the common interests to pin photos on your boards. You can also save or repin photos on other people’s boards. You should pin images that attracts the attention of people.

Pinterest provides you an opportunity to reach your audience through a visually attractive medium. You can use this medium to market your products and also to sell your products. You can sell your products through Pinterest my including Buyable Pins. Buyable pins let people buy your products through the Pinterest itself. There won’t be a need for people to leave pinterest to buy your products.

kfc-pinterest

Figure shows the Pinterest Page of KFC

youtube   YouTube

YouTube is a video sharing app which was created in February 2005 and bought by Google in November 2006. Here the advertisements are done in a way to suit the target audience. YouTube provide video based marketing. Here users can view, share, upload videos and can also comment on videos.  Companies use YouTube to grow audience by creating videos that attracts users.

In YouTube the ads appear will be in sync with the content of the video requested. So it will increase the chance for a user to get attracted toward s a product related to the content he searches. YouTube provides promotional activities such as sponsoring a video. Paid campaigns can also be organized on YouTube.

bbc-news-youtube

The BBC News’ account in YouTube is shown in the figure

vine   Vine

Vine is also a video sharing service. It provides short form video sharing service which provides sharing of six-second-long looping video clips. It was founded in founded in June 2012 and Twitter acquired it in October 2012. The videos uploaded on vine can also be shared using other social medias such as Facebook, Twitter etc. The videos can be organized in different groups based on different themes. Vine app is also available for users to view and to browse for videos.

Using vine companies can create short videos about their products and services. This will help your audience to get more information about your products. You can also inspire your audience to share their own videos about their experience about you product. Thus you can get more attraction and attention among your audience. You can reach your audience more easily and educate them in an entertaining way.

vine-front-page

This is how the home page of Vine appears

yelp   Yelp

Yelp was founded in 2004. It is a place where your businesses can be listed based on your location. Here the businesses are searchable by their locations. Businesses owners can create the profiles for their businesses. They can also post and share information such as the business location, contact information, pictures, and service information. Yelp keeps pages devoted to different locations and different business categories. User can see these pages and they can write reviews about the businesses and about the products. They can also rate the businesses using a one to five star rating system.

Yelp is also available as an app. Yelp added features for customers to order and purchase things online, to book rooms in hotels, to make an appointment at a spa etc. Yelp made it possible for business owners to respond to the reviews of the users in public or as private. Businesses can also post about the events that they organize or about the special deals they provide.

yelp-home-page

Here is the home page of Yelp

icon-forsquare   Foursquare

Like Yelp Foursquare also works based on the location. It provides location based listing of businesses. The service was created in late 2008 and launched in 2009. Foursquare provide suggestions based on a user’s current location. Using Foursquare the user can search for restaurants, nightlife spots, shops and other places of interest in their surrounding area. It also provides opportunity for users to add reviews and rate the businesses.

foursquare-page

The figure shows the FourSquare Suggestions for Shopping near Kochi

The Social Media Marketing is the Present and Future of marketing. As a marketer we should know which are the medias that could bring us the traffic. The Social Media Marketing can bring you a great popularity and will help you to keep pace with the changes that happens in the world. If you are a marketer you should use the social medias if you want to sustain in the marketing field.

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Crawling, Fetching, GoogleBots, Sitemaps, Alt Tags, etc, etc! SEO seems to be a game of making search engines find you, getting them to display your website on top so you get more business. SEO is perceived as an online marketing tool that is way too technical because it addresses issues relating to the website’s structure. For all we know, SEO is all about creating and linking to unique, high-quality content for search engines with all the right keywords!

How far is it possible to take a website using SEO? Above the surface, this depends on what strategies you capable of implementing and the techniques you use to “defeat” your competitors on your way to Google’s top but beneath it all, pull back the curtains and you will see, human psychology is behind all the show.

Yes, SEO is psychology. Why do we optimize sites for good content? Why should we use great images on the website? Why do we need a faster page loading speed? All because you want the user to feel inspired and click on to your website and buy your product. Your website is your sales person- the marketer and you (an SEO professional) are behind the show, analyzing the visitor’s mentality- what he needs, why he was turned off from your site and how you can sell him what the company’s got to offer.

Why SEO needs a psychological approach to it

Understanding the User Mentality

SEO has a technical side which anyone can learn easily in no time. But the best SEOs look beyond the technicalities of a website. They not only look at the website that’s in front of them, but they also look at them from a visitor’s point of view. They don’t just think about HTML tags and techie stuff relating to the site, they look at the UX (user experience) on the site. They are always figuring about what the customer wants out of the site and they are working on achieving that.

The best SEOs treat a website like a living entity that people want to befriend to, which is why taking a psychological approach is necessary for making the website run smoothly like clockwork.

Besides, how well are you able to probe into the minds of users? Especially if you had to enter a market you never knew? Well, any sort of marketing depends on this approach.

Search engines have their algorithms and rules as they want to serve the purpose of helping users find the best of the right information. We SEOs follow these search engine optimization techniques because we want the traffic to come to our website or blog. The biggest mistake that’s happening to all of us is forgetting what our audience have in their minds. Don’t just make your site or blog blindly according to the Google algorithms and updates without caring about what a user thinks when he/she visits your site. Even Google has emphasized the importance of considering the visitors when building your site. So, SEO needs a psychological approach to it if you think of your target audience in the process.

The parts of SEO that’s influenced by psychological thinking

1.Content Creation & Curation

We all know content marketing has been the most talked about hashtag on twitter these days. Content marketing involves the creation of high-quality content, getting quality links and promoting it on social media.

SEO needs a psychological approach

Your content should answer all the questions that a visitor might be wanting answers to.

Users like content that is answering all the questions they have in their minds all in one spot. It’s one way to make the user come back again to your site. Say, you have a page that talks about a product with just brief information like product features in bullet points. Or you have a web page that has got a product information with features, user reviews, and testimonials. Which page is the one you as a visitor would like? Of course, the second page that has got a detailed information with features, other users’ reviews and so on. This is also what people are looking for.

Providing information in a simple and convincing manner works as a boon to forming the right content marketing strategy. As users get convinced by what’s there on your site, it magically reduces bounce rates. They keep returning back to your site as you have made it easy for them to figure out what they want. This tells Google that your page is something that users want and hence, they bring your site rankings up.

2. Communication with your visitors

We all dislike people who appear to have selfish interests and behavior. Psychologically, we close doors at people who try to make us accept their opinions in a feisty and pushy manner. But we love people who are willing to share something great with us. We can never get enough of people who give us something in benefit and motivate us. It’s just the same for your website.

Rather than trying to aggressively sell your product on your site, invite them to buy your offerings by giving them some sort of valuable tip, a buying advice or presenting some great opportunities that a user doesn’t even know about or hasn’t heard of.

3. Engaging Colors and Graphics on your website

As Neil Patel, the world’s most famous content marketer states, “Color is 85% of the reason you purchased a product”. What’s the color scheme you have chosen for your site? Are your color scheme and the site design turning off visitors from your site?

It’s a proven fact that colors send various signals to the brain and trigger various emotions inside you. Choosing colors for your site can be tricky. But it should be appealing and engaging to your traffic. Women are more inclined towards softer and brighter colors like red, green or purple. Men, on the other hand, tend to go for basic colors like black and blue. If you are selling cosmetics and beauty products on your site, you need to use colors that women are likely to go for. It would be a huge mistake to use black and blue for that website!

4. Keywords must be generated based on what your target audience is using

These days, we use the Google Keyword Planner Tool, UberSuggest and the like to do a keyword search and find out the long tail keywords we must be using on our sites. Using such internet marketing tools is commendable as you need to know which are the keywords that could get you a higher ranking in search results.

But are those the keywords that your target audience is typing into a search to find you? Find out more about keywords that potential customers are using rather than relying solely on the above-mentioned tools.

5. Headlines Optimization: Is it catchy and amazing?

The use of power words like weird, incredible, secret, surprising, mysterious, bizarre, essential, strange, outrageous and so on, can make a huge difference to how people perceive your website among search results. The best headline is the one which uses this formula:

Adjective+ Keyword+ Promise = Killer Headline

For example, instead of a headline that says, “How to Start a Website”, consider a great headline like, “5 Quick Ways to Start a Website Easily”. In the second one, the headline not only appears catchy but you are also providing value and benefits in 5 ways. This is how you influence your visitors to click on to your site from the search.

Do you agree with the fact that SEO needs a psychological approach?

As you see above SEO is not just about creating good quality content, building links and getting it found online. That can result in leads but if you want conversions, that depends on studying your visitor’s mind and applying it to almost every element on the website. Do you believe in the fact that SEO is now influenced by psychology? Share it in the comments below.

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