Social media is used by the ecommerce industry to promote the products to the global audience. The importance of this social media is growing day by day, as it is found to be the best platform to reach a sea of targeted audience. There are various brands that are promoting using traditional ways are taking a plunge onto the social media to promote their brand to boost its reputation in the online world. The ecommerce brands can target the customers based on the demographics by applying the right social media strategies.
The social media strategies should develop and promote online engagement.
Use comprehensive content
When the customer lands on your social media profile, make sure that the content on the brand page is not just related to the brand, but give information on how to pick the best products related to your industry. This helps you to engage the customers on your page for a long time and compel them to take a desired action. In addition, your content should be worth sharing. If it is informative and intriguing, the visitors would share with the other people. The people who like you post will land on your social media page. The best way to interact with users is to publish interesting posts related to ecommerce industry that will drive them to land on ecommerce portal.
Few of the user-poll statistics that gives you how your content will promote client interaction.
- 61% of the followers are buying the products of a particular brand, since they found the brand content to be engaging and informative
- 78% of followers have purchased the products of a brand by getting influenced with its brand content.
- In fact, the ecommerce site that is having a social presence is getting 1 of 10 customers from social media.
If the social media campaigns are not so informative and you see decline in the number of followers, then it will have a greater impact on the new posts that you publish on Facebook, Twitter and other social media site. You need to push content onto social media based on the engagement rate.
To grab the attention of niche customers to your social media page, it is crucial for ecommerce brands to share content consistently no matter whether it is a recycled article or a piece of content. By posting engaging content on social media page of your brand will pull the audience to land on your page, go through the content and then land on your official ecommerce site to make purchases. It is challenge for the brand to post content in all the social media pages at one go. However, there are a few softwares available which help you to post the content on all social media at a time based on the prepared content calendar. As per the content calendar, the content would be posted on the social media profile.
Factors in SEO strategies
You can improve the search engine ranking of your brand slowly with the help of social media. The higher the number of followers on social media, the top would be your site ranking and visibility. Number of followers is not counted based on the organic interactivity. It is crucial for the brands to have quality external inbound links to get good ranking on Google search results and to generate a sea of traffic. However, the links should be of high quality and should bring in qualified traffic. In addition, you can use local listings, hash tags, keywords, etc. to allow users to search for their desired content with ease and share to boost its search engine ranking.
Social media reviews will boost the confidence of the followers. If the visitor is engaged on the review for a long time, then there are high chances of them getting converted into a customer. If the brand is selling umpteen products online, then there are chances of customers leaving feedback and reviews about the products. As per the study, it was found that around 70% of customers are reading the reviews prior to purchasing the products from the ecommerce portals.
The social media pages will encourage the customers to leave reviews about the brand after using the product. In fact, the review page will grab the attention of customers to leave reviews about the brand. It is crucial for you to have a review page to encourage customers to write a review. And, if your brand does not have any reviews, then the customer would express interest in buying the products of the brand that has good reviews.
Does your brand posses online persona?
It is crucial for you to have an online persona, since the brands holding online personal are found to have more engagement rate. The content you post about your brand will reflect the image and garner the attention of customers towards your ecommerce platform and engage them. In this case, the content would not go viral by chance, but the brands will develop content that will go viral in every post. Unlike the news sites and other online platforms which grab the attention of a huge audience, brands will pull the attention of the followers who are diehard fan of the brand and connect with them. For instance, there are a few makeup brands will become more successfully by engaging the followers than the brands with organizational base. In fact, around 71% of customers who had a great social media service experience are spreading a word of mouth about the brand and compelling them to buy the products.
Have effective communication with the followers
Brands that are not visible online would get less direct customers, since many people look for the brands that are making vociferous ads online and are providing excellent customer support by answering all the queries of the customers. When you answer the query of the customer who has posted on your social media page would make you as a reliable vendor and a quick problem solver. In addition, there are a few brands that are creating promotional videos about their ecommerce brands and publishing them on social media to engage the followers. This type of marketing strategy will build trust and help you get more prospective customers.
To serve many customers and reach the target audience globally, the human representatives of the brand should be proactive in answering all the queries of the customers during discussion on the blog post published by you.
Followers like to engage with the brands and they show their love for the brand on social media by tweeting or commenting on its social media page. If your brand has presence on multiple social media channels, it becomes little daunting to handle all the profiles successfully. However, there comes the role of social media management software using which you can manage all the profits successfully.
Use paid advertising
Social media pages will drive traffic from content, pictures and videos do not necessarily need to have organic followers. There are many people who go through the content published by a brand, but only a few will follow the posts of a particular brand and turn as the potential customer. No matter whether your ecommerce venture has an organized and structured social media content creation strategy without the creation of paid advertisement, you cannot see the expected traffic to your brand. In fact, there are around 70 million business pages on Facebook. So, to create an image for yourself, you need to embrace paid ads. Facebook has changed its advertisement strategy into micro formulas to grab the attention of followers to engage with the content of the brand. When you embrace paid social media advertising, it helps you to reach the potential followers besides helping you to engage well with your old followers.
Moreover, the paid ads will reach the new followers who would love to engage with the brand that is creating fresh and informative content. The new followers liking the content would share it with others and engage on your business page for a long time. In fact, this follower will repeatedly visit your page to consume new content. The online users will do thorough research about the brand and product prior to buying from your ecommerce portal. It is extremely important for you to engage the audience on social media with your content. This indeed compels the follower to go through your product content. The brand that has negative reviews and poor feedback from the clients would take a toll on the brand reputation and Google ranking. You need to create positive content about your brand to drive followers to your brand and to the site eventually to make purchases.