SEO is the drive for organic traffic to your Web site. Social media optimization is becoming an important factor in SEO. SMO is the process of increasing the awareness of a product, brand, or event through social media pages or communities to generate publicity.
Relationship between SEO and Social Media Marketing
Search engines are utilizing the recommendations from users of social media networks such as Twitter, Facebook, Linked In, YouTube, Reddit, Tumblr, and Google+, etc to rank pages in the search engine result pages. When a webpage is liked or shared by a user on a social media network, then it counts as a vote for that webpage’s quality. Thus, the Search Engines can use that votes for ranking websites in search engine results. SMO is helpful to reach potential customers and helps to generate leads to high conversion rates. SMO refers to optimizing website content in terms of sharing across Social media and networking websites.
Google uses Twitter to discover new content
Factors such as how many retweets, favorites, how many people tweeted the content, and the time frame of when the content was shared, etc. All taken into consideration when indexing the content. Indexation is important for SEO because the faster you can get your content indexed, the faster you’ll get organic traffic to your website.
Take 10 minutes each day to spend on your brand’s Google+ page or post content into Google+ communities. Be sure to post the content you want to be ranking for on Google+ to prove to Google that you are worthy of positioning high in their search engine.
Linked In is a social networking website. It is used for professional networking. It allows users to create professional relationships. Individuals and companies can publish or post any content related to their business to get a reach.