Home » How to Use Google Webmaster Tools – an Overview
By NeethuPublished On: September 22, 2015Categories: SEO
Google Webmaster Tool is absolutely free tool provided by Google and it is also a good mechanism for communicating with Google. Google webmaster Tool helps us to identify the problems related to our site. This guide to webmaster tools will walk through the features of webmaster tools and how those features help us. Here an overview of how to use Google Webmaster Tools to improve SEO.
Google sends an email to the webmaster when there is an issue related to our site. If don’t see the message from Goggle, you could miss an important piece of information. We have to improve our site performance by using some tips.
Add all your website versions
Select your preferred version
Select target country
Share access with co-workers
Submit a sitemap file
Learn how to work with Search Console
It is the search appearance of search results when searchers search something. Mainly 4 search appearance in Google webmaster tools.
Data is a combination of unstructured data, Semi-structured data, structured data. We must ensure that the sites are visible and understandable by search engines with relevant and rich data. Rich Snippet, authorship Optimization is structured data. The searchers can easily assess and quickly understandable when adding rich snippets with content also the users get the value of the site before clicking the site. So we can improve our CTR by adding rich snippets and authorship optimization.
Data Highlighter helps Google to identify the structured data on the page without the need for code. We can add a Data highlighter to our website. By adding a data highlighter the search users can view the needed things on search results and they got an idea about the thing. Events, Restaurants, movies, products, etc these are webmaster tools that include the types of data highlighter.
Google Webmaster Tool informs you of any issues related to our web page’s HTML tags. That means any error occurring in the title tag or Meta description Google informs you. A website contains so many pages and that should have a unique title tag and Meta description. If any issues there the Google gives you a detailed error message and we can correct it. Google typically displays the title tag 50-60andMeta description 155-160.
Sitelinks are the links that may be shown under the domain name of the site in Google search results. These links are determined by Google based on how much authority got to the particular query. Every site owner needs good site links. Through site links the users quickly and easily find what they are looking for. The users can save their time by using site links. Webmaster tools allow the site owners to demote site links. That means we do not want to show one of the site link for some reason.
Demote a site link URL:
On the Search Console Home page, click the site you want.
Under Search Appearance, click Sitelinks.
In the For this search result box, complete the URL for which you dont want a specific sitelink URL to appear
In the Demote this sitelink URLbox, complete the URL of the sitelink you want to demote
Search traffic means it provides information about the traffic- how the individual page in a website gets searched. Webmaster tool includes mainly 6 types of search traffic
Links to Your Site
Search Analytics analyzes your site performance and improvements on Google search results. It also gives a report of how your site appears in search results. Filter and group data by categories such as queries, pages, countries, date, device, search type. Webmaster tools provide some metrics-clicks, impressions, CTR, position.
Links to Your Site
The best way to improve the site’s rank is by getting more sites to link to your website. We can monitor the site growth through the Google Webmaster Tools. When we got a link from a bad website it will hurt us. Webmaster tools give the report of who links the most, your most linked content, how your data is linked.
Internal link means connecting or linking your Webpages together brings your website in a higher position also may improve the authority in the eyes of Google. Good internal links are good for Google page ranking and it really helps Google to find pages. But beware that don’t want to overdo it.
It is the communication area of Google to users. Google will inform you of any site-wide manual penalties that you have applied to your site.
Targeting the search results mainly in international. Webmaster tools use 2 methods for international targeting. First, one is to target the search results to a specific country. The second one is language targeting. The language section helps you ensure your href lang tags use the correct locale codes (language and optional country). More commonly, you can make sure that alternate pages have tags that link back to the pages for your site. TheCountrysectionyou can use this tool to set a site-wide country target for your entire site, if necessary.
Our site is optimized for mobile. Because nowadays everyone needs mobile phones and they access the internet in the phone than laptops. So the search results in google are also visible in mobile phone users also.
Google index obviously gives the information about how your website is indexed in Google. Webmaster tools provide 4 types of Google indexes.
Index status shows how many pages are indexed in Google. It allows tracking the status of your site within the Google index.
Content Keywords give the report of the most frequently used keywords used on the website.
This report shows the blocked URLs by robots.txt.
Google has a removal URL tool that allows requesting that the URL be taken out of the index. Only the site owners and users will have full permission for requesting URL Removal.
The crawl error feature in the webmaster tools gives the report of any problem related to your website on the web or mobile phone. The most common error seen in webpage is404 error, which means cant find the page by Google bots.
If we have thousands of pages on our website then we might expect to crawl that most of the pages on a daily or weekly. Google webmaster tool provides feature crawl stats for showing the page crawl per day, Kilobytes downloaded per day and time spent downloading a page.
Fetch as Google
The Fetch as Google tool enables you to test how Google crawls or renders a URL on your site. Fetches a specified URL in your site and displays the HTTP response. The fetch as Google tool allows retrieving a page of your website if you are in Google.
Robots.txt file is a file at the root of your site for blocking Google from crawling some pages.
A sitemap is an informative document based on your site. It is a quick area for communication to Google. If you dont submit a sitemap they may not index all pages in website. That means you wont get much more traffic. Sitemap submitted inXMLformat. They cant contain more than50,000 URLs. If more than 50,000 URLs in sitemap we need to split the sitemap to multiple files.
It helps Google crawl your site more efficiently by indicating how we should handle parameters in your URLs. This tools to give Google information abouthow to handle URLscontaining specific parameters.
If Google has detected any malware or other security issues on your site, this is where theyll list it out.
If you have malware on your server, you should see a message here. When someone injects code into your forum or comments area that is an issue. Google will see this and deem it malware.
This section contains links to tools that are outside of Google Webmaster Tool, but are of interest to webmasters, such as the Structured Data Testing tool, which enables webmasters to test their schema implementations.