Pinterest is a social media site that is dedicated to collecting photographs and is described as a visual discovery storage tool. This social media works well as a digital push board for storing ideas and the social sharing aspect of the service makes it great for generating eCommerce traffic. Let’s check what are the factors affecting e-commerce traffic from Pinterest.
Pinterest in the First Place!
We have accounts in almost all social media profiles but why we need to spend more time in Pinterest? According to a recent survey, Pinterest generates 41% of all eCommerce social shares. As Pinterest is a visual-based social media service it helps us to connect with consumers using the products.
Important Factors Affecting Ecommerce Traffic From Pinterest
Posting Source is very critical
We need to do a great deal of work for the business from images to product descriptions. Don’t post to Pinterest from the computer. If you are posting directly from the hard drive the problem is that you are doing your eCommerce site a disservice but not including a link. When we share a post from the website to Pinterest create a link that is directed to your eCommerce page. So, when they select the pinned image they are transported back to your site. When a user shares the pin on their board, the pin includes the link and provides limitless sharing potential.
The inclusion of a check mark is good
Pinterest also has a check mark, it tells users the images are directly pinned from the eCommerce website. Thus if a user selects pinned image, the user has the option to get into the website to purchase the available product.
Importance of Board Names
The Pinterest board’s function is similar to a folder on the computer. You can pin the visual content similar to the created board. While visuals draw attention to the board it connects the information. Pinterest users have the ability to search for the individual as well as create boards. When a board is created using a specific keyword, the pinned content stands out from the millions of other images. The interesting fact is that there is no limit to the boards created. We could consider Pinterest as a search engine.
The advantage of Rich Pins
A business owner can take advantage of rich pins to maximize Pinterest traffic. Rich pins are of 6 different types and it includes product, recipe, application, place, article, and movie. Products pin provides additional information since it highlights the website images in addition to price and availability. Product rich pin provides a direct visit site link at the top and a handful of different social share features.
Put customers to work
Give your customers the ability to share products. When a customer shares a product or service it functions as free advertising. So take advantage of social sharing options on your website. Copy and paste a URL from the page takes time and dedication. Take advantage of the Pin It button feature of the website and a pin icon appears above images of products. When a customer clicks on the pin, it ads the product to their board. This works as a product reminder, but it shares the content with others.
Keep it Personal and Anonymous
Social media helps in connecting with customers and developing a personal relationship with the clients. According to the studies, pictures without faces are re-pinned 23% more than images with faces. Avoid using an actual face. This is said because people like to visualize themselves with the product also the viewers look to the face and not the item.
Pin Description
As with other social media accounts, Pinterest boosts your likes and shares. This will increase visibility and help to connect products to a greater audience. The optimal length for the pin description is about 200 characters. Pinterest does not support hashtags, it focuses mainly on the in-depth description.
Factors to be considered in the pictures
Images represent the products and they should consist of the highest quality. While considering the size of the image, shoot an image with a width of 736 pixels. This is the largest display size option available on Pinterest. According to the studies taller images are more repinned than wider images. Images with vibrant colors are repinned 3.25 more often than images with one color. Also, pictures with a brighter color are repinned than light-colored images.
The significance of a Contest
Running a successful contest has the ability to increase traffic and sales. Contest boosts interaction and improves sales. The kind of contest depends on the size of Pinterest you follow. Keep in mind the audience base when customizing the contest. A contest like asking the individuals to re-post certain images. If they repost images there are more chances of winning.
Guest Blog
They’re of great significance in having a blog. A guest blogger helps to increase the company exposure and connect you with new individuals. Gust pinner brings additional attention to the account from outside consumers.
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