Perhaps the best thing about Google Analytics is that you can try it out for free, see how it works for you. And then continue to use it for as long as you want, and all for free too.

You don’t have to pay any monthly fees to keep using this service. As a business, resources may be tight, and that includes money. Since Google Analytics is 100% free, this means you can devote the money you might have used for an analytics platform to expand your business.

So, say you feel like you’re not the most technologically advanced person out there but you don’t have someone to do this stuff for you. This is understandable and definitely not something to worry about because Google Analytics is a tool that’s easy to use, even for beginners.
Here’s a rundown on how easy it is to start:

• Go to Google Analytics and log in using your account
• Go to the left sidebar button of your dashboard and select the admin button
• Create an account
• Create a property from the drop-down menu
• Indicate your website?s URL
• Choose your niche or industry
• Select your country and time zone
• Generate and copy the tracking ID
• Paste the tracking ID on your website

One of the best features of Google Analytics is its ability to track your user engagement in an in-depth manner. Simply put, Google Analytics allows you to see just how users interact with your website and content, and that includes their behavior from one page to another.

More importantly, they show you the three most important metrics when it comes to user engagement, such as the following:

• Bounce rate – It is a percentage of how many users went to your website and didn’t do any interaction. For example, if a person goes to your homepage and then clicks on the About Us page, that’s considered a 0% bounce rate. But, if that person goes to your homepage, reads the content, and then closes the window, that’s considered a 100% bounce rate.

• Page per session ? The more pages that a user goes to in a single session means that your audience is engaging your content.
• Average duration per session ? You?ll notice that a person with 100% bounce rate will also have a 0:00 duration because this is only measured when a user interacts with another element in your website.

You can also view the information mentioned above on a per-page basis which will give you a better overview of just what kind of content people prefer and what drives them away from your website

Your website needs to be mobile friendly because let’s face it a majority of people spend most of their time on their handheld devices as opposed to actual desktops or laptops. This is also the reason why it’s optimal for you to enable a mobile version of your website.

Google Analytics has this feature that allows you to monitor just what kind of devices people are using to get to your website. Additionally, it tells you what screen resolution your site is performing poorly in so you can optimize for that.