In the case of digital marketing, the theories which you have learned cannot be smoothly translated into successful action. You may have a clear route map as to how your digital marketing campaigns must run. But one cannot expect that you will cover everything perfectly until you build and test the campaign appropriately.

In many cases, digital marketing executives may have forgotten to define and include proper personalize, sometimes it may be a wrong image to represent the values or some dynamic content creation without giving it a proper thought. It may also be leaving out an important link, making a mistake on alt text, and could be million other things too. A skilled professional will try to get everything done perfectly from the very beginning. But still, we cannot bypass the need for a thorough review of the completed works.

To ensure baseline perfection, you need to test the below areas at least:

• Appearance and layout of your messages on different devices
• Spelling and grammar of the messages.
• All the links to ensure that they are pointed to the right location and also that those work well
• Proper link placement in emails and other places.
• Correct usage of name & address for messages.
• Defining apt audience for the messages

For this, you should develop a custom checklist of all the basic elements to be tested. Beginners can use this list as a reference and keep on adding/modifying it over time. Testing may be time-consuming initially. But it can surely save a lot of time and effort for you compared to leaving it unattended and trying to fix the errors later.

You’ve seen above why testing is a crucial component for the success of marketing on the Sales force Marketing Cloud. But you need to understand different types of testing. One cannot do too much testing to get caught without moving. On being too much stringent, you may be biting too much off than what you can actually chew.

The expert advice by Flosum.com is that you must remain patient while you plan and run the A/B testing or performance testing. Say, for example, if you try to measure too many variables at a time like testing the image and the subject line of the message with this content, you may be seeing some confusing results which could be misinterpreted. If you are trying to dive into the statistics deeply, then you may end up investigating with multivariate testing Taguchi methods for your mails, but it would have been easier to test one at a time.

Everyone is on the lookout for cutting-edge technology, and so you can find many cool features on Salesforce Marketing Cloud, which you want to try instantly. Moreover, leveraging innovative capabilities and trying out new things is really tempting. However, you need always to remember the fact that the objective of the marketing message must always decide the technological element to e used for it, not the other way around.

So, trying to bump in new technology into a marketing campaign where it’s not a natural fit will only end up in chaos. Such a move may ultimately cause slowing down of the deployment, increase errors, annoy subscribers, or make your campaign look silly to the viewers. Say, for example, it is not needed that you use dynamic content for all emails. If you can identify the interests and preferences of your subscribers

You create marketing campaigns and put in a lot of time to rightly identify the exact target subscribers for your message. However, once after thoroughly filtering out the subscriber’s list to see who may find the message interesting, you end up with only a handful of people. It is said that hyper-targeted campaigns may perform well, but you need to think before you leap as to what cost these may work. On considering the R O I, you will find that it may have taken more to prepare the campaign compared to what you get in return. In fact, you can build your target audience over time, but focused campaigns can surely bring in more results.