Google Search Console (Previously Google webmaster tools ) is a no-charge web service by Google Webmasters. It allows webmasters to check indexing status and optimize the visibility of their websites. As of May 20, 2015, Google re-branded Google Webmaster Tools as Google Search console. Here Are Some Important Facts In Webmaster Tools. It has tools that enable the webmasters to:
- Check and set the Crawl rate, and view statistics about when Google bot access a particular site
- List internal and external pages that links to the site
- Receive notifications from google for manual penalties
Some of the options seen in the Google search console Window:
- Search Appearance
- Search Traffic
- Google Index
Let us see the details about these topics.
SEARCH APPEARANCE
This includes the following options which are some Important Facts in Webmaster Tools.
- Structured Data: It enables the analyst to make the page structured, that makes easier to understand the basic task and its contents. This increases the CTR rate.
- Data Highlighter: This is mainly to attract the users attraction, towards the page by adding attractive star ratings and such other tasks. This increases the CTR rate.
- HTML Improvements: This checks the site to detect any potential with content on the pages, duplicate, problematic title tags or meta descriptions.
- Sitelinks:To Demote a specific site
- Accelerated Mobile Pages: Fix errors on your Accelerated Mobile Pages in order to have them prominently served to mobile users. This is a service launched by Google recently. It stops the slow loading of pages in mobiles.
SEARCH TRAFFIC
This includes the following options:
- Search Analytics: It reports more accurately than Search queries report
- Link To Your Site: It shows all the Links and its details given to the specific site.
- Internal Links: These are those links that present within our site.
- Manual Actions: It gives warnings and messages if links are given to the site from any low quality websites
- International Targeting: This refers to the act of making many language versions like .ae ,.in , .com etc for a specific site for using it all over the world.
- Mobile Usability: Making a webpage mobile friendly by making it fit in mobile screen , by providing specific mobile responsive design and the settings that set font for each mobile while opening the specific site etc makes a good impression and experience in the user
GOOGLE INDEX
This includes the following options:
- Index Status: It shows the websites URL status, it is decided by the visit got for the site.
- Content Keyword: The most used Keyword in our Webpage
- Blocked Resources: The pages those are blocked in our webpage.
- Remove URLS: Temporarily remove URLs that you own from search results
CRAWL ERRORS IN WEBMASTER TOOLS
- After submitting a page to google, while the bots crawl the page,if they are not able to find the page those are linked to the page, then there generates an error and also a negative impression on the user. This is the crawl error in webmaster tools
- This can be overcome by changing the link either to home page, or to the other page that is available for the service
- This is the manner: Redirect 301 /(removed page)/ /(new page for substitution)/