Google Search Console (Previously Google webmaster tools ) is a no-charge web service by Google Webmasters. It allows webmasters to check indexing status and optimize the visibility of their websites. As of May 20, 2015, Google re-branded Google Webmaster Tools as Google Search console. Here Are Some Important Facts In Webmaster Tools. It has tools that enable the webmasters to:
Check and set the Crawl rate, and view statistics about when Google bot access a particular site
List internal and external pages that links to the site
Receive notifications from google for manual penalties
Some of the options seen in the Google search console Window:
Search Appearance
Search Traffic
Google Index
Let us see the details about these topics.
SEARCH APPEARANCE
This includes the following options which are some Important Facts in Webmaster Tools.
Structured Data: It enables the analyst to make the page structured, that makes easier to understand the basic task and its contents. This increases the CTR rate.
Data Highlighter: This is mainly to attract the users attraction, towards the page by adding attractive star ratings and such other tasks. This increases the CTR rate.
HTML Improvements: This checks the site to detect any potential with content on the pages, duplicate, problematic title tags or meta descriptions.
Sitelinks:To Demote a specific site
Accelerated Mobile Pages: Fix errors on your Accelerated Mobile Pages in order to have them prominently served to mobile users. This is a service launched by Google recently. It stops the slow loading of pages in mobiles.
SEARCH TRAFFIC
This includes the following options:
Search Analytics: It reports more accurately than Search queries report
Link To Your Site: It shows all the Links and its details given to the specific site.
Internal Links: These are those links that present within our site.
Manual Actions: It gives warnings and messages if links are given to the site from any low quality websites
International Targeting: This refers to the act of making many language versions like .ae ,.in , .com etc for a specific site for using it all over the world.
Mobile Usability: Making a webpage mobile friendly by making it fit in mobile screen , by providing specific mobile responsive design and the settings that set font for each mobile while opening the specific site etc makes a good impression and experience in the user
GOOGLE INDEX
This includes the following options:
Index Status: It shows the websites URL status, it is decided by the visit got for the site.
Content Keyword: The most used Keyword in our Webpage
Blocked Resources: The pages those are blocked in our webpage.
Remove URLS: Temporarily remove URLs that you own from search results
CRAWL ERRORS IN WEBMASTER TOOLS
After submitting a page to google, while the bots crawl the page,if they are not able to find the page those are linked to the page, then there generates an error and also a negative impression on the user. This is the crawl error in webmaster tools
This can be overcome by changing the link either to home page, or to the other page that is available for the service
This is the manner: Redirect 301 /(removed page)/ /(new page for substitution)/
