Google Search Console (Previously Google webmaster tools ) is a no-charge web service by Google Webmasters. It allows webmasters to check indexing status and optimize the visibility of their websites. As of May 20, 2015, Google re-branded Google Webmaster Tools as Google Search console. Here Are Some Important Facts In Webmaster Tools. It has tools that enable the webmasters to:

• Check and set the Crawl rate, and view statistics about when Google bot access a particular site
• List internal and external pages that links to the site
• Receive notifications from google for manual penalties

Some of the options seen in the Google search console Window:

• Search Appearance
• Search Traffic
• Google Index

Let us see the details about these topics.

SEARCH APPEARANCE

This includes the following options which are some Important Facts in Webmaster Tools.

• Structured Data: It enables the analyst to make the page structured, that makes easier to understand the basic task and its contents. This increases the CTR rate.
• Data Highlighter: This is mainly to attract the users attraction, towards the page by adding attractive star ratings and such other tasks. This increases the CTR rate.
• HTML Improvements: This checks the site to detect any potential with content on the pages, duplicate, problematic title tags or meta descriptions.
• Sitelinks:To Demote a specific site
• Accelerated Mobile Pages: Fix errors on your Accelerated Mobile Pages in order to have them prominently served to mobile users. This is a service launched by Google recently. It stops the slow loading of pages in mobiles.

SEARCH TRAFFIC

This includes the following options:

• Search Analytics: It reports more accurately than Search queries report
• Link To Your Site: It shows all the Links and its details given to the specific site.
• Internal Links: These are those links that present within our site.
• Manual Actions: It gives warnings and messages if links are given to the site from any low quality websites
• International Targeting: This refers to the act of making many language versions like .ae ,.in , .com etc for a specific site for using it all over the world.
• Mobile Usability: Making a webpage mobile friendly by making it fit in mobile screen , by providing specific mobile responsive design and the settings that set font for each mobile while opening the specific site etc makes a good impression and experience in the user

GOOGLE INDEX

This includes the following options:

• Index Status: It shows the websites URL status, it is decided by the visit got for the site.
• Content Keyword: The most used Keyword in our Webpage
• Blocked Resources: The pages those are blocked in our webpage.
• Remove URLS: Temporarily remove URLs that you own from search results

CRAWL ERRORS IN WEBMASTER TOOLS

• After submitting a page to google, while the bots crawl the page,if they are not able to find the page those are linked to the page, then there generates an error and also a negative impression on the user. This is the crawl error in webmaster tools
• This can be overcome by changing the link either to home page, or to the other page that is available for the service
• This is the manner: Redirect 301 /(removed page)/ /(new page for substitution)/