Content is the king of SEO. So it is important to keep quality content and remove unwanted or low-quality content. For this, we do the content audit. By using some performance metrics we can analyze the content and from that, we can understand which to keep, which to remove, and improve. The purpose of a content audit is to improve the domain quality, trust, and other ranking things on the site. Here we explain how to do a content audit.
The content audit is not a simple thing. If it is not done properly it will affect your site. The content is analyzed by using different metrics. We must have the inventory data and depending upon it we do actions.
It has three phases: