Digital marketing is poised to be the future of marketing. Nearly 99% of the global population relies on the internet for work, daily activities, and more, and digital marketing operates solely on this platform. It has constantly evolved, adapting to the needs of online businesses and brands through techniques such as viral marketing and Big Data. With improved digital infrastructure and high-speed internet, digital marketing is advancing rapidly, transitioning from traditional methods like SEO and marketing to cutting-edge AI techniques like programmatic marketing, where AI automates online advertisements.