Digital marketing is an important term for marketing of products and services through the internet with using digital technologies. Digital marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influence marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, are becoming more and more common in our advancing technology. There are so many digital marketing tools, each of them has its own unique features.
The most important fact is that these digital marketing tools will make your job easy. There are so many free and paid digital marketing tools, which companies and managers use for their own growth in search rankings, social media influence, and traffic. Here I have pointed out some tools which every digital marketing manager must have in their stash.
Monitoring and sharing tools
Hootsuite is used for managing social media. HootSuite was launched back in 2008 by Ryan Holmes through his digital services agency, Invoke media. It helps you keep track and manage your social network channels. It can enable you to monitor what people are saying about your brand and help you respond instantly. It can manage facebook, Twitter, LinkedIn, Google plus, WordPress and foursquare all from one place. The free version works well for many businesses and that’s a small budget companies. HootSuite has four paid versions, Financially good companies can approach this paid version.
Tweetdeck is most powerful twitter tool for tracking,organizing, and engagement everywhere. It is a popular tool for both individuals and businesses to manage their twitter account in deep. The tool allows you to post and schedule to your tweeter account. It is totally a free accessible tool, with no limits to the twitter account we used. It allows you to stream some advanced feed, such as the feed of a specific user or feed of trending content.
It assembles relevant conversations from the social web, blogs etc. It helps to monitor your brand across social media.It is a good tool to know the user’s view about your brand and also you can adjust your post according to audience interests. It will lead to increase the social interaction.
Social Media Automation Tools
Social oomph is an important tool for social media management with the greatest automation feature. If you post a content on your social media platforms. But none of your fan or followers didn’t see this after you initially shared it. You can add it to your queue and this queue you have to specify how often you want content shared.
Zapier is a tool, helps you to connect easily to web apps you use, making it easy to do tedious tasks and also save time. You can connect any of integrated apps together to make your own automation, this automation is achieved by mixing trigger with actions that are available on your favorite app. It is very quick and easy to set up you don’t need to be a developer.
Buffer is a free digital marketing tool, allow you to easily plan and schedule your social media activity for a day, week,month or year as your wish. You can set a particular time for publishing your content.