The present era is a period of marketing at its peak with the assets of digital and social media marketing, as most of our population sees the world with the eye of the internet. With more than 50 percent of people relying on the internet for their major routine work the buying and selling means have shifted from on-store shopping to online shopping. On one side, this has created a lot of career opportunities for many internet friendly people; while on the other hand; it has created the need to understand the importance of fresh ideas and the requirement to properly direct their resources for the content marketers. Here are some trends that are likely to dominate as the upcoming SEO strategy in the year 2014.
Content Dominance in Upcoming SEO Strategy: More Competition for consumers’ attention
A competitive environment is set loose for all the people who use the medium of internet for their business marketing. As almost everyone is relying on internet today, for marketing and publicity, what is required to create a difference amongst all is the fresh and innovative content. It’s a challenge for all the content writers to think out of the box and create more fascinating and catchy work piece, in order to attract more visitors on their sites.
Creating a Content Strategy for SEO
If a website is planning for content based SEO marketing, the team can create a special content strategy for SEO. It includes production of quality content stuffed with value and basic quality. This is majorly applied with the segment of minor companies, because, bigger companies often have plethora of resources to deal with the issue and consequently, gain the advantage over the smaller companies. What can make these small enterprises stand in the competition is their content strategy. By properly analyzing the kind of company, product and most importantly, the kind of customer they are dealing with; even smaller enterprises can stand in competition and achieve their gains. Content strategy along with the scope of product, are considered to be the major factors to decide the fate of a company in the coming time
Identifying the customer is another logical factor. Marketing for a highly sophisticated product to not so brand and feature conscious customer can create a negative response. Customers in today’s time do a lot of research and comparison before settling for a brand, therefore, it is important to make him loyal and emotional for your brand. Here comes the role of content writers to effectively present the features of the product as well as satisfy the choice of the customer.
Regulating the key metrics to compute content triumph
It is well known that the page views and web traffic are into a major play on internet today, for the success of a content and most importantly, in generating revenue. Due to lack of time and resources, people tend to produce unworthy and non-relevant content and anticipate customers to visit their page. Content should not only be interesting but also relevant and in sink with the organization and the products. Shortcuts and fake content will reduce the lifespan of the concerned organization. Prime motive for holding a website is to accentuate the brand value, to convert potential page viewers as customers and most importantly, to interact with their existing customers and have their opinions.
Internet provides a visual world to build up an image for any organization. People tend to know more about an organizational group through social media like face book or twitter, therefore, if valuable content is created, then there is always the scope of people sharing and re-tweeting about the concerned product, and thus enhances product value. This will in turn help to get more access to masses and increase brand value. For that reason, it is advisable to have an amalgamation of interesting, useful and appealing content with long term view to enhance good outcome, as social media also plays an significant role in constructing image for an organization.
Increased wakefulness in content assimilation
Creating better customer interaction can result in betterment of the organization and internet is a prime means to enhance better reach as more and more people are drifting towards internet for buying and selling.
One of the major concerns for the content writers is that their content is not of broad-spectrum category and thus, has to face compromises. In most of these cases, the organization has paucity of resources and therefore, content writers have the task to increase page views with limited resources. This, in the long run, results in content prepared with short term prospective contents has a compromised quality which takes cues from other.
Another major issue is to work in accord with the current advanced technologies because people are techno friendly and willing to update their knowledge according to the trend. This requires funds and resources, but as already mentioned, organization in deficit often end up crashing. So by the time they identify with the current inclination, it would be the time for next generation technologies. It is difficult to handle this issue but organization and their content writers have to create a steadiness to conquer.
Introducing content in newer mediums
Technology and digital transformation is finding its way in today’s time as technology is expanding causing a revolution and connecting people. Markets are today flooded with the in store digital retail occurrences, sensors, adventure designs and future developments of televisions.
Sephora is an apt example for their case study enlightenment. Sephora, is a brand, that has created magnificent content on its retail stores; additionally, it owns various influencing counters that enables its customers to study various fragrances or simply to get details about skin care. The added advantage is that Sephora has its own mobile app and content that connects to their core customers and share links with other online social media contents. All the contents are so made that they are easily shared via mail or to other social networks.
No doubt, the year 2014 will be a breathtaking time for all the future content writers. As technology enhances and spreads its wings, competition will increase, which will in turn increase opportunities and quality work.
Curiosity among users is on high today, so sellers should be active and alert for fulfilling their requirements and expectations. The task in being marketers is to take advantage of this information and to scrap the merits you want to compute and authorize all future marketing strategies. The main job of online marketers will be utilizing maximum benefits using the information and put into operation all promotion possibilities. Coming is the time that is perfect time to commence.