seo off page strategies

Search engine optimization is a technique used to improve traffic to your website by high-rank position in the search engine result page (SERP). Choose the correct, best Off-page SEO strategies to Build Your Online Reputation. On-page SEO and Off-page SEO are the two techniques to improve your website position in SERP

On-page SEO includes all things on our website such as title, meta description, content, image, internal links etc.

Off Page SEO

Off-page SEO plays an important role to improve your website ranking. Off-page SEO definitely make your website popular on the internet. Through this techniques, we can get more visibility in search engine. Now we go to detailed discussions about best Off-page SEO strategies to build up your online reputation.


Benefits of Off-page SEO strategies

Through off-page optimization, our website gets lots of benefits. some of them are:

  • Increase in ranking: The website will rank position higher in SERP. Through this, we get more visitors to your website.
  • Increase in page rank: This is actually Google introduced. page rank value between 0 to 10. page rank indicates the quality of a website in the eye of Google.

Off-page SEO techniques

off-page SEO techniques

For improving our website ranking, we have lots of off-page SEO techniques. Off-page techniques improve your website position in SERP. The main Off-page strategies are given below.

Social Media Engagement

Social media engagement is the best off-page activity in SEO. This is also a form of link building. The most popular social networking sites like Facebook, twitter, LinkedIn, Orkut, Pinterest and first create your own profile. Share your post on this social media. Depending on the like and share your post on this social media, it will definitely increase your website ranking.

Social media engagement






Directory submission

Directory submission is another one best off-page activity. For improving website ranking, most popularly used this. But directory submission is an old school SEO practices. Through this directory submission, build quality back links. Choose a good directory and select a proper category. Submit your website to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo. Directory submission gives good result and these results stand out over a longer time period.

Directory submission

Article submission

Article submission is a recently used off-page SEO technique. Submit your article in high PR article submission directory. In directory submission, we get tinny pages, powerless and less content. But in article submission, we get rich content.,,,, these are the free article submission website.

article submission

Forum posting

Create a forum online discussion board of your own and start a discussion and share the topics. In this forum posting post or reply to a thread in other service-related existing forums. Through this allow links in your signature which can be crawled by the search engine. Forum posting is an effective way to build backlinks to your site.



Blogging is one of the simple off-page SEO techniques. This is a most powerful and effective way to promote company or website in online. Create your own blog of your company or website and write fresh and quality content.


 Search engine submission

Submit your website to the most popular search engines like Google, Yahoo, MSN, Alexa, Alltheweb

Social Bookmarking

This is an effective way of promoting your website online. Bookmark your webpage on a popular bookmarking website, then you get high traffic to your webpage. The most popular bookmarking sites are Digg, Delicious, StumbleUpon, Propeller, Tumblr.

social bookmarking

Link Exchange

Link exchange is simple off-page activity. For improve your link popularity, exchange links with the service-related website. This is a major factor of Google page rank algorithm.

link exchange

Press Release submission

The press release is another off-page SEO technique. Most press releases are paid. 1888pressrelease, Open  PR, PR Leap, these are the popular PR websites.

press release

Use this best off-page SEO strategies to  Build Your Online Reputation and improve your website ranking. I hope this will be very useful to you.


Praseetha Vijayan

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