Search engine optimization is a technique used to improve traffic to your website by high-rank position in the search engine result page (SERP). Choose the correct, best Off-page SEO strategies to Build Your Online Reputation. On-page SEO and Off-page SEO are the two techniques to improve your website position in SERP
On-page SEO includes all things on our website such as title, meta description, content, image, internal links.
It plays an important role to improve your website ranking. It definitely makes your website popular on the internet. Through these techniques, we can get more visibility in search engines. And now we go to detailed discussions about the best Off-page SEO strategies to build up your online reputation.
Benefits of Off-page SEO strategies
Through off-page optimization, our website gets lots of benefits. some of them are:
- Increase in ranking: The website will rank position higher in SERP. Through this, we get more visitors to your website.
- Increase in page rank: This is actuallyGoogle introduced. page rank value between 0 to 10.page rankindicates the quality of a websitein the eye of Google.
Off-page SEO techniques
For improving our website ranking, we have lots of off-page SEO techniques. Off-page techniques improve your website position in SERP. The main Off-page strategies are given below.
Social Media Engagement
Social media engagement is the best off-page activity in SEO. This is also a form of link building. The most popular social networking sites like Facebook, Twitter, LinkedIn, Orkut, Pinterest and first create your own profile. Share your post on this social media. Depending on the like and share your post on this social media, it will definitely increase your website ranking.
Directory submission is another best off-page activity. For improving website ranking, most popularly used this. But directory submission is an old-school SEO practice. Through this directory submission, build quality backlinks. Choose a good directory and select a proper category. Submit your website to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo. Directory submission gives good results and these results stand out over a longer time period.
Article submission is a recently used off-page SEO technique. Submit your article in the high PR article submission directory. In directory submission, we get tinny pages, powerless and less content. But in article submission, we get rich content. EzineArticle.com, SearchWarp.com, eHow.com, ArticlesBase.com, are free article submission websites.
Create a forum online discussion board of your own and start a discussion and share the topics. In this forum posting post or reply to a thread in other service-related existing forums. Through this allow links in your signature which can be crawled by the search engine. Forum posting is an effective way to build backlinks to your site.
Blogging is one of the simple off-page SEO techniques. This is the most powerful and effective way to promote a company or website online. And create your own blog for your company or website and write fresh and quality content.
Search engine submission
Submit your website to the most popular search engines like Google, Yahoo, MSN, Alexa, Alltheweb
This is an effective way of promoting your website online. Bookmark your webpage on a popular bookmarking website, then you get high traffic to your webpage. The most popular bookmarking sites are Digg, Delicious, StumbleUpon, Propeller, Tumblr.
Link exchange is simple off-page activity. To improve your link popularity, exchange links with the service-related website. This is a major factor of the Google page rank algorithm.
Press Release submission
The press release is another off-page SEO technique. Most press releases are paid. 1888pressrelease, Open PR, PR Leap, these are the popular PR websites.
Use these best off-page SEO Strategies to Build Your Online Reputation and improve your website ranking. I hope this will be very useful to you.