If you have finally decided to optimize the site to make it useful. And Search engine-friendly, you would initially face chaos understanding the concept of SEO. Here is a post on the concerns of SEO beginners.
There are many business owners and marketers who are not using SEO, despite the innumerable benefits it is offering to them. SEO helps businesses to gain huge traffic and sales to the business in a short time span.
There are umpteen reasons for not using SEO by business owners. The major concern of the people who are refrained from using SEO is the preparation of the strategy. To clear the disbelief in SEO, we have spoken to the audience who are not acquainted with SEO. The common concerns that are raised by the non-SEO users and who are beginners to the SEO world are listed below;
ROI – Return On Investment
Many SEO beginners are wondering how to prepare an ROI strategy. Let us see about the concerns of SEO beginners. The main aim of SEO is to boost site visibility and for that, an SEO expert has to spend a lot of time and effort in improving the site ranking. Moreover, there is no assurance that the results would be fruitful, meaning that the site would be able to get a sea of new traffic after optimization. In addition to traffic, you also need to know about the sales rate. If the sales rate is poor, then there is no point in pulling non-qualified traffic.
Though these concerns of SEO beginners are agreed upon, one should remember that SEO strategy is highly flexible and reap benefits down the line. If you are not able to see any return of investment in a couple of months of implementing an SEO strategy. Then try to tweak the strategy and follow new online marketing methods to see a positive result.
Invest time in Search Engine Optimization
SEO is a long-term strategy that will not show results overnight but starts producing fruits over a period of time and continuous forever. After the implementation of an SEO strategy, you cannot see evident results in a week or a month. You would need to spend ample time optimizing the time and spend thousands of dollars on hiring experts to optimize. If you have limited staff and do not have a budget or tightly schedule implementation with the current marketing strategy, you may not be able to learn and practice SEO.
You do not need to switch to SEO strategy completely, but making a few small changes in the site such as changing the color of the site, changing site structure, and doing other minor tweaks on the site will help you to improve the site visibility on search engines. These small changes infill confidence in you towards SEO and let you implement the SEO strategy gradually. A small SEO change can bring a big difference in the ranking of your page on SERP.
The technical side of Search Engine Optimization
If you are aware of how effective the SEO strategy is but do not have the required technical or programming knowledge to do technical SEO, you can hire experts to do this job. Also, technical SEO is not as intimidating as it looks. You can follow a certain to perform Technical SEO.
The Penalties in Search Engines
Many people are terrified of the penalties imposed by Google for doing wrong SEO practices. Many webmasters are worried about the penalties. The advancements in SEO algorithms like Panda and Penguin have instilled fear in layman SEOs making them believe that a small mistake was done in optimizing the site. It would slam them with heavy penalties and push their ranking down. Though practicing something that is illegitimate on your site would push the search engine ranking and reduce your trustworthiness, but it is repairable. It is easy to avert these mistakes by carefully following the guidelines to optimize the site.
Google penalizes the sites that are following black hat SEO techniques rigorously. The search engine only penalizes the sites of webmasters who are deliberately trying to improve the site ranking following black hat techniques.
Many webmasters are worried that their audience would think that the SEO strategy used by their site owner is to pull traffic. Therefore, webmasters believe SEO is a cheap trick used by people. To improve site visibility and ranking, which actually affects the trust factor they have in the potential customers.
This statement was true before 1999. But now SEO is giving high priority to the sites that publish unique and informative content targeting its users. This SEO is a tool that rewards the site that is ethical. And is user-friendly, but not is the one that tricks search engines to boost ranking.
You are also concerned with targeting a specific group of audiences and particular keywords. Search is an ocean. Though you are in the niche industry, there would be thousands of keywords and topics to choose from. The choices you pick would make and break the SEO strategy.
However, there are many keyword search tools available from which you can choose the target keyword for your industry or web page based on the volume, competition, relevancy, or blend of all these three. Though this makes you feel complicated, once you start doing the keyword search, everything falls into its place.
Complexity in Search Engine Optimization
The challenges in SEO will intimidate people from embracing this strategy as part of their marketing strategies. There are hundreds of factors that affect the ranking of the site in search engine results, including content marketing and conversation optimization.
This is absolutely true that there are hundreds of Google ranking factors that make this process complicated. However, take some time to learn how these factors are impacting the ranking. It is not rocket science but takes some time to get familiarized with those factors.
The above are a few genuine concerns of SEO beginners who want to take a plunge into the SEO world. Though SEO is not an easy strategy to digest. Or a strategy that gives you an assurance of potential results but mastering this SEO concept will definitely add value to your business marketing strategy. With dedication and doing little homework every day will allow people to prepare a powerful SEO strategy. That helps them earn high ROI in a short time. As long as you adhere to the rules set by search engines. You are not slammed with any penalties or defame.
So, it is high time for you to take a dive into this world. You learn and implement the strategy instead of taking it as a risk factor. You would be amazed by the fruitful results it reaps for you at the end.