Content marketing is a digital marketing strategy that creates and shares valuable, relevant, and consistent content to attract and retain a clearly-defined audience and ultimately drive profitable customer action. It aims to establish a relationship with the audience by providing them with valuable information or entertainment, rather than overtly promoting a product or service.

Examples include blog posts, videos, podcasts, and social media posts tailored to the interests of the target audience. Content marketing drive website traffic, increase brand awareness, and generate leads, building trust with potential customers and setting a brand apart from its competitors.