SEO or Search Engine Optimization – The process of enhancing your website’s content and presence on search engine results pages(SERPs). A variety of tactics and strategies are used in SEO. It helps to achieve the goal of improving your website’s appeal to search engines like Google, Bing, and Yahoo.
In order to reach your target audience and increase website traffic, SEO is crucial. Optimizing your website for search engines increases your chances of being found by potential customers. This can lead to more leads, sales, and income for your company. Resulting in getting more leads, sales, and income for your company.