Who Should Attend
Youtubers, Entrepreneurs, Students, People Looking to Move to Digital Marketing
Develop and execute effective digital marketing strategies
The internet has changed the way brands interact with consumers. You need to understand and adapt to new rules and perspectives in the new media environment.
The workshop aims to provide you with
Having a clear understanding of how digital marketing works
Tools, techniques, and knowledge for developing cohesive market strategie.
Topics Covered in this Workshop
The new media environment emphasizes new rules and perspectives and how marketers must adapt.
The dos and don’ts of digital marketing. As a result of a case study, participants understand the strengths and limitations of social media campaigns and the complexity of managing a crisis in public relations.
Digital Marketing tools and techniques to succeed in the digital age. It is necessary to devise multi-media strategies to be discovered in cyberspace and to provide valuable and exciting information.
An overview of social media, highlighting the differences between the networks and the best marketing practices to adopt for each.
An understanding of the on-page and off-page SEO processes is imparted, as well as how to channel inbound traffic down the digital marketing funnel.
An overview of how to monitor and improve site search performance using Google Search Console.
Monitoring, evaluating, and enhancing business performance using Google Analytics.
Search advertising to attract search traffic. Google’s auction, keyword strategies, and practices for improving search advertising effectiveness.
A demonstration of how Google Ads can be used to research keywords, forecast campaign performance, create, launch, and monitor search campaigns.