Best Inbound Marketing Company In India

Why Choose Inbound Marketing Over Outbound Marketing?

• Outbound marketing is attention grabbing with ad’s thrown everywhere, whereas, Inbound marketing is fine tuning customers attention to your products and services with valuable content.
• With outbound marketing there is limited number of mediums through which you can market your brand. For e.g. TV, radio, trade show, sponsorships etc. But with inbound marketing you have mediums such as SEO, content strategy, webinar, video production, social media marketing etc. And the approach required for all these mediums are different.
• Inbound marketing has a targeted specific audience to work with. It has a pull strategy wherein the customers who truly value the product will come in and there happens a conversion. But in the case of Outbound marketing it is more of a push communication strategy wherein a large audience is targeted and the message goes to majority of the people who are not interested in the product and only reaches a handful of prospective clients.