Instagram Stories

To make your stories available to viewers even after 24 hour periods, use Add to highlights feature and the stories will be accessible on your account in the highlights section. Instagram highlights allow the brands to curate stories so that the audiences can watch them at their convenience and makes your content evergreen. Highlights on Instagram are a way to attract your audience. You can showcase interviews of experts, photos of customers, use cases of your products.

Poll feature in Instagram stories helps you engage your audience better. It helps to know better about their likes, preferences. This option helps you to craft content that resonates with an audience. When you ask about their opinions, you get great data and they will feel more valued and get connected to the brand.

One of the great ways to promote your brand and products is by influencer marketing. Leverage your Instagram stories in your influencer campaigns. This can help you gain audiences and increase conversions by allowing consumers to discover the products.

How to support stories for influencer marketing?

• Share product videos or images with influencers and ask them to use them in their stories
• Ask influencers to create the story that features the brand

Consider working with micro-influencers if you are on a lower budget. They will help you to generate better ROI from influencer campaigns because working with micro-influencers is cost-effective and the management rates are higher than prominent influencers. Also, you need to work with more of them to reach more people. Influencers need to tag your brand in their stories. Ask them to insert a link to the website or to use the branded hashtag in their stories. For the success of the campaigns, you need to find relevant influencers in your niche. Make sure that they are experts in their field and have a good number of followers, engagement rate. Check their posted content to make sure their style and messaging align with your brand.

To build your audience and get more engagement on the stories to build user-generated content. Encourage followers to feature your products in their stories and to tag your brands in them. Also, offer some sort of incentives so that people are motivated to share their experiences using the products. Offer freebies or even a chance to get featured on the Instagram page. User-generated contents promote the products without being pushy and help to build credibility and to win the trust of your audience. Great user-generated content helps you to get connected with customers and is a great way to spread the word about the brand.

People remain curious and like to know how things work. To tap into that curiosity, share stories about the brand or products, customer experiences, or even employees. Personalize the experience of viewers with behind-the-scene Stories that help you to humanize the brand and connect with audiences at a deeper level. Brand shares to make the audience feel special and more connected with the brand.

The use of stories is increasing at a greater pace. Instagram provides a way to share videos that are recorded as well as live videos in stories. Live videos are a way to stand out from the crowd to get more visibility. Videos can showcase the products beautifully during promoting the product launches. Videos in stories are effective at boosting brand awareness while launching the new product. Create videos that are compelling and unique

Hashtags are a way to help the content get discovered by a wider audience. For creating good Instagram stories there is a need for time as well as effort. Hashtags ensure that they get the views they deserve. Users add customized hashtags to stories and this helps to expand the reach of the post, connects with the larger community