SEO Training Topics

Before jumping into the main contents of this page, let us have have short glance on the SEO training topics covered by us. The main topics are further divided into two areas. Basic SEO & Advanced SEO.

Basic SEO training Topics covered following sessions;

  1. What is SEO
  2. History & Evolution of SEO
  3. Important SEO Algorithm Updates by Google
  4. On Page Optimization topics
  5. Google Search Console (basics)
  6. Google Analytics
  7. Bing Optimization
  8. Practical Training in Live CMS Websites
  9. Practice Training in HTML Pages
  10. Practical On page training in PHP pages
  11. Website Analysis, Tools, Audit & Documentation
  12. Detailed Class on Search Console
  13. Local SEO
  14. Conversion Optimization
  15. Off Page SEO
  16. Recovery Tools

Advanced SEO Covers Following Topics;

  1. Canonical
  2. Open Graph Optimization
  3. Schema Markup
  4. AMP Optimization

Our experienced training faculties can guide you to simply learn search engine optimization. Our practical sessions can make each and every participants confident in SEO topics like on page, off page and latest ranking methods.

SEO Search Engine Optimization Training Syllabus

Here is detailed SEO training syllabus included with training package offered by SoftLoom IT Solutions. We follow ethical SEO practices in our clients projects. We strictly instruct white hat SEO on page and off page optimization practices in our SEO training sessions.

seo training syllabusSEO Analysis of Website

  • Website Analysis
  • SEO Competition Analysis
  • Keyword Research
  • Keyword Finalize
  • Search Engine Optimization Strategy Analysis
  • Initial Ranking analysis

In SEO analysis, candidates can learn how to analyze a website and understand various criteria of SEO analysis of a website. This session will include introduction of useful SEO analysis tools, its effective usages etc. Students can understand how to prepare a documentation report connected with initial website analysis, traffic ranking analysis etc. By attending seo website analysis area of our training sessions, one can know about the KPIs in SEO. For those who wish to succeed in their SEO career, knowing the Key Performance Indicators is very important.

On page SEO Optimization

  • Website Structure Optimization
  • Content Optimization
  • Image Optimization
  • HTML code optimization
  • Meta tag creation & optimization
  • HTML Sitemap creation
  • Web master tools
  • Analytics Setup & Monitoring
  • Robots.txt Optimization
  • RSS Feed Generation

In on page SEO optimization training, we will instruct how to modify the website pages, URL structure, header section, content, image, anchor texts, heading tags etc. Our main objective is to improve confidence in our candidates to optimize website pages attract Google bots and make impressive to users, generating more impression, clicks, click through rates, page views, easy user navigation and highly interactive experience to website users. Our SEO onpage training sessions help our candidates to understand the ways to achieve a good identity for web page rather than attract search engine spiders.

Off Page SEO Optimization

  • Google Base Optimization (Google My Business)
  • Reputation building
  • Book marking
  • SEO Content writing
  • Quality link building
  • Article submission
  • Press Release Creation
  • Blog commenting
  • Forum posting

White hat off page SEO optimization will cover various ethical practices for getting more quality reputations, achieving local visibility, page and domain authority building, user friendly description writing, link building, article submission etc.

Social Media Optimization & Marketing

  • Social bookmarking
  • Social Networking Profiles creations
  • Social Networking Profile Optimizations
  • Content Sharing Optimization
  • Video Optimizations
  • Social media advertising (PPC)
  • Blogging
  • Blog Optimization

In social media optimization session, we can give proper guidance in achieve good social authority, improving online visibility through social media websites, utilizing social media websites for more conversion chances, brand imaging, popularizing etc.

Search Engine Marketing

  • Slide submission
  • Pay per click (PPC) campaigns
  • Search Engine Marketing Research
  • Video Marketing
  • Image marketing

Reputation Building

  • Authority building
  • Trust building
  • Relationship building
  • Mentions
  • Tagging
  • Profile optimization
  • Profile building
Conversion Optimization
  • Conversion analysis
  • Conversion Tracking
  • Conversion Creation
  • Conversion building
  • CTR Improvements tactics
  • ROI conversion optimization

Training for usage of SEO Tools

As part of our SEO training, SoftLoom IT Solutions provide tutorial sessions in usage of different SEO tools. The session will cover importance of using different SEO tools, usage of Google search engine and its resources as a mock tool for improving SEO practices intelligently.

  • Webmasters tools
  • Analytics
  • Keyword Planner
  • SEO Marketing Tools
  • Website Analysis Tools
  • Trend Analysis Tools
  • Related keyword research tools

Advanced SEO Sessions

Advanced SEO Training Sessions include theory, demonstration & detailed practical training in following Area;

  • Canonical
  • Open Graph Optimization
  • Scheme Mark up
  • Data Highlighter
  • Rich Snippets
  • AMP (Accelerated Mobile Pages)
 Training on SEO Content Management

In off page SEO optimization training, a detailed class will be delivered and practical sessions will be conducted in SEO content management. Since modern online marketing and content marketing ways highly depends on blog publishing, its effective promotion etc, profile management, content management, accounts management etc. plays very important roles. Our advanced SEO training course modules can modify our SEO candidates to deliver professional SEO optimization services with International standards. We will help our candidates to improve their knowledge in usage of effective content management systems for their website SEO projects.