Categories: Digital Marketing

Comparison Between Digital Marketing vs Traditional Marketing

With the digital marketing vs. traditional debate going on, let us check which one is most suitable for the marketing and promotion of your business or services. digital advertising vs. traditional advertising would seem like a tough decision to make, but these points will help you make up your mind to a decision which one is more convenient

What is Traditional Marketing?

Traditional marketing is the standard model of marketing that has been used since the beginning of marketing and advertisements. This includes:

Television Ads
Newspaper Ads
Radio
Flyers and billboards by the roads and highways
Ads in related weekly magazines

What is Digital marketing ?

igital or online marketing is the marketing mode applied to all of the globe. It is proved that the era of the internet will have its influence on everyone’s life

Digital marketing includes :

Social media like Facebook, Twitter, or Instagram.
Business networking sites like LinkedIn.
Promotional ads via emails.
Paid pop-ups.
Blogs

Digital marketing vs tradtional marketing

Real-Time Result

Digital or online marketing gives quick results but in the case of traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. In this battle of traditional vs. online marketing, online marketing always wins

In Digital Marketing You can see everything in real-time including:

A number of visitors
The most active time of the day
Conversion rates
Bounce rates
traffic generation
buying behavior
relevant audience

When you have the result in real-time, we don’t want to waste the time taking action

Brand Development

Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into serious consideration in comparison to digital marketing vs traditional marketing brand title digital advertising gives rise to. This is because traditional marketing has limited space in branding. Digital marketing wins this category every time. in the online platform, we can introduce our brand via social media which can give more social engagements

Quicker publicity

Very much due to the real-time results of Digital marketing, we can achieve quicker publicity. In the case of traditional marketing, its not quickly achievable. because it is a slow process

Easy Analytics

With online marketing, you can quickly know what is working for you and what isn’t via Google Analytics. You can analyze the inbound traffic, bounce rate, conversion rate, profit, and the general trend of the interested audience, all in real-time.

In traditional marketing analyze the market is not so easy when we comparing to digital marketing. because we get an exact report of market analytics using tools like google analytics but in traditional marketing, it’s not possible we have to wait until when the report is to be finish

Reduced cost

Using digital marketing tactics is the best cost-effective way to market our business. SEO, content marketing, and social media engagement take time to work their magic. But in traditional marketing, we have to invest in banners, notice paper, flex boards, etc which is comparatively higher than digital marketing and less result giving to

Higher exposure

Now, we can’t claim that a television ad or an advertisement in every newspaper in town is going to cover the majority of the population. Any kind of traditional advertisement is narrow to a certain locality. Whereas online advertisement reaches out to the entire world so you are missing out on nothing.

Now that we go through the comparison between digital marketing and traditional marketing revealed for us, we can agree that online marketing wins. However, traditional marketing is still familiar to the audience that is itself still traditional. Therefore, a smart mix or comparison between digital marketing and traditional marketing enabled by good analytics of digital advertising vs. traditional advertising statistics will get your brand in high reach

Hamzad Basheer