You might be familiar with SEO( Search Engine Optimization). Did you know adding video to your content can actually boost your SEO efforts?

Video is quickly becoming one of the important forms of content marketing and is exploding with the increase in the use of smartphones and social media platforms like Youtube, Instagram, or Facebook.

What is Video Marketing?

Video Marketing is the practice of adding video to your website’s content to rank higher in search results and drive more traffic to your website. When used in the right way, video can be an extremely powerful marketing tool. We shall see some effective video marketing strategies that can help you boost your site traffic.

Video Marketing

How does the video content work for your SEO?

 

  • Video increases conversion rates

Pages with videos have shown more conversion rates. Users find videos to be more engaging, as watching a video needs less effort than reading a block of texts.

  • Video lowers the bounce rate and increases dwell times

Adding a video to your page increases the dwell times, as the users tend to stay longer on your website while watching the video. Moreover, pages with video content generally get more conversions. This helps to lower bounce rates and also works in favor of your SEO.

  • Video rich snippets increase visibility in the search results page

Adding video to your page opens the opportunity to be displayed in the “Videos” results in the SERP. It also helps in increasing your visibility by improving your page rankings in the search results page.

  • Enhances the depth and quality of the content on the website.

Search engines like Google want to rank quality content that answers searchers’ queries and provides valuable information. Video content helps you provide visual information, which is more effective than adding large chunks of text.

  • Video helps you earn more backlinks and social shares

More than 90% of people share videos, they think, are informative, entertaining, or relevant. Video marketing thus helps to earn relevant backlinks to your pages.

  • Improves user experience

Video is a time saver for users. They don’t want to spend much time reading the content of the pages. On the other side, users watching the video on the page increases the dwell times, which gives a hint to the search engines that people are liking your content and are finding it useful. This helps to rank your site higher in the search results page.

 

Boost Your SEO with Video Marketing

Video Seo

Now that you are aware of the advantages of video SEO, we shall see some effective video marketing strategies to achieve better SEO

      1. Create an “About Us” Video

Add a Company overview, or ‘About us’ video to give a brief introduction of your business, and embed it into your website or homepage.

      2.Transcribe the Video

Video transcriptions help to provide search engine crawlers with an idea of what a video is about, thus giving a better understanding of the content.

      3. Add SEO keywords to your video titles and descriptions

Keywords are the core schemes of developing an SEO Strategy. Video titles and descriptions should be compelling to drive clicks and consistency with content. They need to be objective and the content theme needs to be summarised for Google’s algorithms.

      4. Promote the video

You can share your videos on social media, or directly via email campaigns. Promoting your video content will boost your SEO efforts and site traffic.

      5. Make sure that your video thumbnail is an engaging one

Thumbnail is the first thing that the users see when your video is indexed. Therefore, it is the most crucial part to be taken care of while promoting a video. The thumbnail of your video should be compelling, and relevant enough to make the users click on the video.

      6. Don’t Embed the same video on multiple pages

Adding the same video in multiple pages of your website is awful! It gives a sense of lack of relevant content to the users. When you embedded the same video on multiple pages, it is like, your pages are competing against each other.

      7. Be consistent.

Consistency and dedication is the key to Digital Marketing. Concentrate on ranking not just for one keyword, but numerous relevant keywords that match your customers’ search intent.

       8. Include Testimonial Videos in your website

People respond to other real people. And testimonial videos are a nice way to show potential customers that you’re trustworthy and great to work with. You can either interview real customers on camera or compile quotes from reviews you’ve received online.

       9. Encourage Likes & Comments

Encourage users to like and comment on video content by creating a compelling call-to-action.

      10. Create Video Sitemaps

Creating a video sitemap is an excellent way to help Google find and understand the video content on your site

      11. Make your website Mobile Friendly

Generally, there is more web traffic through mobile devices than through desktops. You’re missing out on a huge audience if you don’t optimize for mobile. Ensure that your website is responsive and that you are uploading videos to sites like YouTube and Vimeo.

 

Boost your SEO ranking with video marketing

Video content is becoming increasingly popular and keeping up to date with what’s new, trending and the user intent will be key to being one step ahead of your competitors and achieving your goals. The key takeaway is to always create quality content that drives more traffic and views to your websites and channels.

Get in touch with us to find out how you can get the most out of your video content strategies.

 

 

 

 

 

 

 

 

 

Video Walls Can Improve Your Marketing

Here we are given you an idea about  Video Walls Can Improve Your Marketing Efforts. Running a business and making a profit has become so difficult with this high competition. Business owners have to put in extra efforts to capture the attention of customers, get them to buy their products and finally carry home some profit. However, all hope is not lost as technology is continuously coming on-board to make things a little easier.

Video wall marketing efforts

Video walls are the latest trend in online marketing consisting of monitors placed in a wall for video or image adverts. Video Walls Can Improve Your Marketing efforts. They are placed in areas with high traffic of people including busy streets and shopping malls.

Here are 5 ways marketing technology can improve your marketing efforts.

  • Flexibility

One of the most notable features of video walls is flexibility. If you don’t like anything and would like to change, it is only a click of a button away. You don’t have to incur extra costs such as printing new banners like in the traditional methods. If you have to launch a new product or change the brand, you can do it as soon as possible and still keep your clients hooked. As soon as you learn what your customers want, you can easily change the video content and avoid losing loyal customers.

  • Portability

When you need to change the location of your business or open a new branch, video walls offer you the liberty to do so without any trouble. Moreover, you don’t necessarily need to move the erected wall from its original location; all you can do is display it in another location. You need to have an experienced team in assembling and disassembling of the tools required. Thus Video Walls Can Improve Your Marketing efforts.

  • Cost-effective

The goal of every business is to spend less, but earn more. With video walls, that’s possible because of its cost-effective nature. You don’t have to change them from time to time which means additional expenses. Video walls have a very long lifespan with an average LCD monitor going for up to ten years. This will keep your marketing drive running for a long time, and you will only need to focus on creating new videos. This is another way that Video Walls Can Improve Your Marketing efforts.

  • Differentiation

With the high competition in the business environment, your business needs to be unique to have a competitive advantage. Not many businesses use video walls for their marketing campaigns because they lack the resources, experience and the creativity required in creating the videos. If you get the resources and an expert to do the work, you will easily differentiate your business the competitors. Thus Video Walls Can Improve Your Marketing efforts.

  • They easily attract customers

Video walls come in giant full-screen visuals that are captivating and bold hence easily capture the attention of your clients. They are also non-intrusive so customers won’t feel like the advert is invading their space. You, however, need high-quality videos and high image resolution to attract the audience without boring them. This sets them apart from other adverts such as TV commercials which have become so common and are very annoying.

If your business is still struggling to get clients through the traditional marketing efforts, then you’re being left behind. It’s high time you embrace video walls which is the latest technology that is sure to improve your marketing efforts and reach a wide audience at a minimum cost. Thus Video Walls Can Improve Your Marketing efforts.

You can read about our previous post related to digital marketing VS Traditional marketing here.

Video MarketingVideo Marketing Strategy Tips

YouTube is being the best platform for conducting video marketing campaigns. If you are aiming to conduct video marketing for your business promotion, create a video and publish in Youtube with proper SEO optimization. Once the video is optimized with an appropriate keyword, and published in Yutube, it can be promoted using social media platforms like facebook, twitter, google plus etc. Youtube on of the best platform for conducting viral marketing campaigns. It viral popularity nature can increase more sales and business promotions with in a short time span. Hope all of your struggles for conducting marketing campaigns are ending in cute point if you understand the possibilities of video marketing through Youtube.

Publishing SEO optimized videos

Videos need to be optimized properly like title optimization and its description portion and it should be added under right category related to the business, product or services. In Youtube, there is an automatic mechanism in crawling and listing uploaded or published videos which are properly optimized by adding accurate keywords.

Sharing published Videos

After publishing a seo optimized videos, it can be shared using all possible social media networking platforms. The videos uploaded in youtube can be embedded in your website pages and blog posts related to your promotion of product or services. Use the followers and friends circles of your facebook, twitter, connections of your linked in for promoting your published video to bring and engage more audience and views for your published videos.

Link building for Videos

The published videos can be linked with your blog posts and website pages in anchor text when ever you mention about video regarding your services and products.

Soft Loom provide video marketing services for business organizations.