What are the Digital Marketing Trends in 2020

trends in digital marketing

The time is always changing, especially when it comes to business. Everything has undergone changes. The approach towards business itself changes. As we all know, everything went for digital and online. Let us discuss on how businesses use their marketing strategies to attract customers and bring people into their business. Hence in the midst of advanced technologies and approaches, never let your business to run with the old marketing practices that will eventually lead you to failure. Let us explore in detail the trends in digital marketing in 2020.

Recent Digital Marketing Trends in 2020

Video marketing

Video marketing strategy is being used for years. But it gained more popularity in recent times. If you are not using video marketing strategy you should do it right away.  And if you already using it, then find more perfect aspects to enhance your marketing tactics. Video marketing can bring more visitors to your business, and people stay for a long time on your page. Video marketing increases your sales conversion and even boost your SEO.

The reason behind video marketing works is that it brings visitors and encourages organic Click Through Rate. This is because the video is entertaining and easily consumable than reading some facts. So, create and use videos in the way it is useful for you.

Browser push notification in digital marketing trends

Mainly applications use this feature to alert their users about new content or feature enabled. These kinds of notifications are used by every type of apps like games and social media apps. Most times this may be in the form of a message or alert. Most people block this notification when it asks permission to alert. But the majority of youngsters allow this to stay updated with their favourite brand. The current good news is that you can also use push notifications for your digital marketing too. Especially in the situation, if your business chooses to give any special offers and so on. Sometimes this may act as a reminder to users, and it lets them come back to their abandoned cart and complete their purchase.

Shoppable post on social media

The sales and commerce through Social Media platform are common now. Mainly among popular brands. People do purchase and sales through various popular social media platforms. So, crafting a shoppable post among various social media platform creates brand awareness among users. This creates an inspiration to purchase. The priority of shoppable post comes when the user can purchase directly from it. Instagram is the best platform that exists today to provide the option for social media commerce. It facilitates for all option inside the apps, without needing any assistance from outside apps even for the purpose of payment.

Interactive and user-generated content

Interactivity and user-generated content is the base of social media marketing. The conventional method of company-generated content and management of messages are gone. Now it is the people who interact with your product directly. This influence you a lot. This helps you to maintain a positive relationship with your client. And able to know about the drawbacks of your products. This enables other people to know about your product and buy it confidently. Some of the examples for interactivity is a virtual photo booth, augmented reality and embedded calculators, etc.

Automation

At last, if you want to stay ahead of the digital marketing strategy, then it is important to start the implementation of automation technic. Because in order to satisfy the demand for consistent post scheduling, automation is required. Also, automation helps you to calculate the ROI with lead generation and nurturing based on the user’s behaviour. Automation also provides some additional benefits such as reduction in a tedious, time-consuming, economically draining task. Automated marketing technic can also be used to personalize the user experience of each user when they access the website.

If you want to make your business reach more customers through digital marketing, it is recommended you seek the services of an SEO firm.

Static and Dynamic Page Website: Impact on SEO

Static and Dynamic Website: Impact on SEO

Static and  Dynamic Websites have an impact on SEO. A Static website is fixed and display the same content for every user. A Dynamic website is one that gives different contents according to user interaction. What kind of website is yours? Static or Dynamic? Whatever it is both has pros and cons. Let us discuss to understand Static and Dynamic website and its impact on your SEO performance. Later decide what type of a website is useful for you.

 

First of all, I am just making sure of the importance of SEO for your website. SEO is all about your website performance and traffic. It is the practice of increasing the quantity and quality of traffic into yours. These various measures can be adopted.

Static and Dynamic Website

How a static website is different from a dynamic website

Now, come back to the static and dynamic websites. Let us define what is static and dynamic. It refers to the way a page-load to the user. A static page is made up of a series of HTML tags and stored in a server. Whenever a user requests to load that page, it fetches the same static page view. During the earlier time of the internet, all website is static. Dynamic pages are a little complicated. Instead of storing the website pages as HTML files it is managed and maintained using CMSs or Content Management Systems. CMS stores website information on a server and dynamically fetch and displays the content using JavaScript or Php codes for each user when they request. There are both pros and cons for two methods.

Pros and Cons of Static and Dynamic websites

A static website is cheap to build and host. But when it comes to maintenance it is difficult and time-consuming. Because, if you want to make a change that affects every page of your website, then you should want to individually open each page and need to edit it. But the dynamic website is initially costly to implement but its maintenance is easy through CMSs. And you can make any changes at any time through CMSs. The above case on a static page can be easily managed in Dynamic website through a single code. Anybody can manage a CMS website because the CMSs are designed in a way of user interaction.

But static sites load much faster than Dynamic. No time delay to fetch and arrange the pages in front of users. But Dynamic pages take too much time to load to collect the information for users’ interest. And to load CSS and HTML every time when a user request is time-consuming. This can be solved to an extent through a proper optimization process.

Which is better for SEO?

When people trying to visit your website, if it takes too much time to load a page, it creates a bad impression. The majority of them tend to leave the website very quickly. So, the loading time is really a matter.

Static websites have better loading speed than dynamic sites. But if your website is large and needs frequent updating, then a static website is not suitable for you. Then you can practice some methods such as; try to reduce your file size always, maintain the pages that are not needed to update often with HTML, and use a content delivery system or CDN to transfer information like images.

Static websites are easier to crawl. When Google bots comb through the internet, they find static pages of your website easily. And there is more chance to get index all the pages of the site. But the dynamic pages of the site slowdown the bolts and they crawl very few numbers of pages and they may not be getting indexed. So static pages are great to get indexed firstly.

Dynamic sites are better for integrating with keywords. Because it is easy to update, you can often change your keyword strategy. After long research, if you find a new keyword, then you can include that keyword to every page of your website. But it is not possible in static pages.

Dynamic websites can be built a mobile-friendly website each time when a user visit. Most of the CMSs built websites mobile-friendly by default. No need to put extra effort into this. But to make a mobile-friendly static website, you have to add additional code to make your website responsive.

Now, you can easily re-optimize your website whether it is static or dynamic for its better SEO performance. Always you can maintain some static pages by staying on a dynamic website to boost your presence online. Please read the previous blog post on How Web Design Affects SEO to get more details.

Why Business Invest in SEO Tools?

Creating perfect SEO strategies is hard enough, so why make your life harder?

SEO tools help take the guesswork out of SEO and let people with minimal experience compete with the big guns in their niche. Investing in SEO tools increase your business and it helps more reach to your business. So your businesses should invest in SEO stools to get better results. Here we are discussing why Business Invest in SEO Tools?

What Are SEO Tools & Why Do We Need Them In Business?

SEO tools are used to investigate what makes a specific web page rank while giving you pointers on how to do it yourself.

The tools can be used for a wide range of tasks, including:

  • Keyword research
  • Backlink checking
  • Rank tracking
  • Site audits
  • Page speed improvements
  • And much more

 

Some SEO tools focus solely on one specific SEO factor, while others provide a full SEO suite, like Ahrefs or SEMRush for example.

But why do you need SEO tools?

The most significant reason is that your competitors will be using them.

If you want a chance of leveling the playing field, you need to be using them too.

If you don’t, you’re going to find it difficult to challenge your competitors.

Free SEO Tools Vs. Paid SEO Tools

A common misconception is that SEO tools cost a lot of money, but this isn’t always necessarily true; there are plenty of free SEO tools out there.

But there is a problem with free tools:

They are very limited in data, which makes it hard to get a complete picture.

Let’s take free keyword research tools as an example:

Using free tools to research keywords takes a long time, mainly due to the hoops you need to jump through.

They bring very limited data, which means you need to experiment and play around with the data before finding the perfect keyword. It’s not just the amount of time you need to spend on research; it’s the amount of depth they provide too.

Free tools don’t provide you with nearly as much information to make informed decisions or find better keywords with less competition.

This is why people usually prefer paid tools over free tools. Premium versions unlock the tools’ full potential, making it easier for the user.

But there is more to paid tools than this.

When people pay for the tool, it enables the owner or developer to update the tool and enhance its features.

There’s an old saying, “you get what you pay for,” and it’s a valid statement with SEO tools too. So, if you want to spend your time wisely and value your sanity, it’s highly recommended you go for a paid tool. Invest in SEO tools and get a good result. So businesses should invest in SEO tools. it is an asset to the business.

Top 5 SEO Tools On The Market Today

As mentioned earlier, if you want to stand a chance at competing with the big fish in the pool, you need to be using the best SEO tools.

Without them, it’s doubtful you’re going to succeed in your efforts.

So with that said, what are the best SEO tools on the market today?

Below are five of the most advanced SEO tools for you to use. Each tool below can significantly improve your rankings or guide you in the right direction. So businesses should invest in any of these SEO tools.

Ahrefs

Ahrefs may have started its life as a backlink checker, and its superpower is still backlink checking. But it now focuses on being a complete SEO suite.

Ahrefs features the most extensive backlink index, making it an excellent tool for competitor backlink analysis or checking your backlinks’ health.

But it can do far more than this now:

Ahrefs can perform site audits, which shows you areas of your site that isn’t working or could be working better.

But more importantly, it tells you exactly how to fix the problem.

Another great feature of Ahrefs is Keyword Explorer. This helps you find new keywords and topics to use on your site.

Ahrefs full suite of tools can help any business get ahead of the game.

ahref seo tools

 

RankMath

RankMath is an SEO plugin very similar to the popular Yoast plugin. Only RankMath far outperforms Yoast, and it’s not just because it’s free to use.

The plugin helps you optimize your on-page SEO for free. But offers features you would normally only see in paid tools.

rank math tool

The SEO plugin identifies issues on each page of your site based on 30 known SEO factors. This means you can rest assured all of your on-page SEO work is perfect before publishing content. More importantly, you can go through all your old content. They offer easy migration, which is one less thing to worry about and the tool is entirely free to use.

Surfer SEO

Surfer SEO is a tool that helps you create perfectly optimized content that ranks. It analyzes your content and compares it with the top 10 pages. Their SEO tool uses over 500+ on-page signals to ensure your content can compete with the top-performing pages. And it doesn’t just help you create new content. It can also audit existing pages and show you all the areas that need improvement. Many people see overnight results with Surfer SEO, which has made it one of the hottest tools on the market right now. So your businesses should invest in SEO stools.

Surfer SEO will generate a full list of keywords to use in your content and how many times you should use them. Along with suggesting some topics to cover based on Google snippets.

The SEO tool offers three price plans…

surfer price

 

 

The SEO plugin identifies issues on each page of your site based on 30 known SEO factors. This means you can rest assured all of your on-page SEO work is perfect before publishing content.

More importantly, you can go through all your old content. They offer easy migration, which is one less thing to worry about and the tool is entirely free to use.

Surfer SEO

Surfer SEO is a SEO tool that helps you create perfectly optimized content that ranks. It analyzes your content and compares it with the top 10 pages. Their SEO tool uses over 500+ on-page signals to ensure your content can compete with the top-performing pages. And it doesn’t just help you create new content. It can also audit existing pages and show you all the areas that need improvement. Many people see overnight results with Surfer SEO, which has made it one of the hottest tools on the market right now.

Surfer SEO will generate a full list of keywords to use in your content and how many times you should use them. Along with suggesting some topics to cover based on Google snippets.

The SEO tool offers three price plans. The only difference is the cost of the tool is cheaper if you pay for the tool annually. Online businesses should invest in SEO tools and take good results.

SEMRush

SEMRush was one of the tools that pathed the road for keyword research, and still today it’s an incredibly helpful tool.

Now the tool has become more of an SEO suite and can help with things like:

  • Backlink checking
  • Keyword research
  • PPC AD
  • Site audits

The tool focuses on saving you time and money by showing you the areas you need to concentrate on.

This helps you build concrete strategies to overtake your competitors. The price plans work in a similar way to Ahrefs…

Online businesses should invest in SEO tools and take good results. Decision-making is important before investing in SEO tools so choose the best SEO tool to invest in.