The SEO world is discussing Structured data for several years. At the time of implementing this, Google, Bing, Yahoo and Yandex together think that it makes a great change in SEO. However, a very small percentage of people use structured data for  SEO purpose. The reason is the lack of knowledge about it.

Structured vs unstructured data

Along with structured data, you might hear some words like schema.org, microformats, microdata etc. The majority of people don’t really know the distinction and similarities between these. In this article, we are going to answer some of your common questions. For example, what you mean by structured data? How to implement it? How structured data favor your SEO?

What is Structured Data?

Structured data is any content that is in an organized form. If you have contents of irregular format, arranging it in to understandable tabular form  can be considered as an organised one.

Consider an example given below:

Following are some kind of text notes;

morning 7 am – Gym

9 A. M breakfast

reach the office at 10

It is just some text that says the morning schedule of someone. Now I am going to organize this data in a structured manner.

Time                                 Action                              Venue

 

7 A. M                                  Morning Exercise               at Gym

9 A. M                                  Conference Call                 At home

                               10 A. M                                Seminar Presentation       at New Town Auditorium

Now, it becomes ordered and structured. When it comes to SEO, structured data is the implementation of some type of markup for the web page. And it provides some additional information about that particular page to users. This markup helps search engine to better understand the purpose of that page.

How to implement Structured data?

We can use different methods to implement data. Before getting into it, you must be aware about the term called ‘Vocabulary’. Vocabulary is some concept and its relationship describe some area of concern. Vocabulary is the common words or phrases used inside the Structured data language. Nothing more, but you will clear this on the way.

implementing structure of data

There is some syntax that commonly supported by search engines. They are microdata, JSON-LD, microformatsa and two common vocabularies are known as Schema.org and Microformat.org. Schema.org is a vocabulary that supports the Markup of structured data in an HTML document. However, schema.org can be used either with microdata or JSON-LD syntaxes.

Microformat is a vocabulary and markup syntax too. In other words, microformat is a method of adding semantic information to an HTML document. And it uses some defined markup structure that relies on the HTML attributes.

I hope now you have got some idea about Structured data and Vocabulary. The most commonly used vocabulary to markup your website is Schema.org. Some websites are using Microformats.org.  Thus, you can use different syntaxes with these vocabularies. Such as, for schema.org the better way to adding a markup to your site is using either microdata or JSON-LD syntaxes. Using Microdata markup we can integrate the structured data into the main HTML of the Page. Whereas, JSON-LD uses JavaScript objects to add markups to the head of the HTML page.

For SEO, microdata approach is the most recommended one, but Google improved their JSON-LD in past years and hence JSON-LD took lead over microata. But Bing does not support JSON-LD.

How Structured Information Benefit your SEO?

Google, Bing, Yahoo, and other search engines promote the use of Structured data and utilize the benefit from it, by implementing properly. The main benefit includes search result enhancement like rich snippets, rich cards, carousels, knowledge boxes, etc. And providing deep information about the website.  As I mentioned earlier a well-organised data display your page in front of search engines with much more accurate information about the content of your web page.

 

Benefits of using data structured

 

Rich search results – Which includes enhancement of image and other contents to understand by search engines.

Rich cards – Is a variation of rich search results. And designed for mobile users.

Enriched search results – It includes interactive features

Knowledge Graph – Provide information about a brand or a product.

Breadcrumbs – For added attraction and enhancement of your result view.

Carousels – Multiple results are visible in search results in a carousel-style.

AMP – AMP Pages have appeared in carousels with rich results for mobile users.

 

Try to read How web Design Affect SEO?  to know more about an organised manner of website.

 

 

 

 

 

You might be familiar with SEO( Search Engine Optimization). Did you know adding video to your content can actually boost your SEO efforts?

Video is quickly becoming one of the important forms of content marketing and is exploding with the increase in the use of smartphones and social media platforms like Youtube, Instagram, or Facebook.

What is Video Marketing?

Video Marketing is the practice of adding video to your website’s content to rank higher in search results and drive more traffic to your website. When used in the right way, video can be an extremely powerful marketing tool. We shall see some effective video marketing strategies that can help you boost your site traffic.

Video Marketing

How does the video content work for your SEO?

 

  • Video increases conversion rates

Pages with videos have shown more conversion rates. Users find videos to be more engaging, as watching a video needs less effort than reading a block of texts.

  • Video lowers the bounce rate and increases dwell times

Adding a video to your page increases the dwell times, as the users tend to stay longer on your website while watching the video. Moreover, pages with video content generally get more conversions. This helps to lower bounce rates and also works in favor of your SEO.

  • Video rich snippets increase visibility in the search results page

Adding video to your page opens the opportunity to be displayed in the “Videos” results in the SERP. It also helps in increasing your visibility by improving your page rankings in the search results page.

  • Enhances the depth and quality of the content on the website.

Search engines like Google want to rank quality content that answers searchers’ queries and provides valuable information. Video content helps you provide visual information, which is more effective than adding large chunks of text.

  • Video helps you earn more backlinks and social shares

More than 90% of people share videos, they think, are informative, entertaining, or relevant. Video marketing thus helps to earn relevant backlinks to your pages.

  • Improves user experience

Video is a time saver for users. They don’t want to spend much time reading the content of the pages. On the other side, users watching the video on the page increases the dwell times, which gives a hint to the search engines that people are liking your content and are finding it useful. This helps to rank your site higher in the search results page.

 

Boost Your SEO with Video Marketing

Video Seo

Now that you are aware of the advantages of video SEO, we shall see some effective video marketing strategies to achieve better SEO

      1. Create an “About Us” Video

Add a Company overview, or ‘About us’ video to give a brief introduction of your business, and embed it into your website or homepage.

      2.Transcribe the Video

Video transcriptions help to provide search engine crawlers with an idea of what a video is about, thus giving a better understanding of the content.

      3. Add SEO keywords to your video titles and descriptions

Keywords are the core schemes of developing an SEO Strategy. Video titles and descriptions should be compelling to drive clicks and consistency with content. They need to be objective and the content theme needs to be summarised for Google’s algorithms.

      4. Promote the video

You can share your videos on social media, or directly via email campaigns. Promoting your video content will boost your SEO efforts and site traffic.

      5. Make sure that your video thumbnail is an engaging one

Thumbnail is the first thing that the users see when your video is indexed. Therefore, it is the most crucial part to be taken care of while promoting a video. The thumbnail of your video should be compelling, and relevant enough to make the users click on the video.

      6. Don’t Embed the same video on multiple pages

Adding the same video in multiple pages of your website is awful! It gives a sense of lack of relevant content to the users. When you embedded the same video on multiple pages, it is like, your pages are competing against each other.

      7. Be consistent.

Consistency and dedication is the key to Digital Marketing. Concentrate on ranking not just for one keyword, but numerous relevant keywords that match your customers’ search intent.

       8. Include Testimonial Videos in your website

People respond to other real people. And testimonial videos are a nice way to show potential customers that you’re trustworthy and great to work with. You can either interview real customers on camera or compile quotes from reviews you’ve received online.

       9. Encourage Likes & Comments

Encourage users to like and comment on video content by creating a compelling call-to-action.

      10. Create Video Sitemaps

Creating a video sitemap is an excellent way to help Google find and understand the video content on your site

      11. Make your website Mobile Friendly

Generally, there is more web traffic through mobile devices than through desktops. You’re missing out on a huge audience if you don’t optimize for mobile. Ensure that your website is responsive and that you are uploading videos to sites like YouTube and Vimeo.

 

Boost your SEO ranking with video marketing

Video content is becoming increasingly popular and keeping up to date with what’s new, trending and the user intent will be key to being one step ahead of your competitors and achieving your goals. The key takeaway is to always create quality content that drives more traffic and views to your websites and channels.

Get in touch with us to find out how you can get the most out of your video content strategies.

 

 

 

 

 

 

 

 

 

Social Media Marketing

Mobile App Marketing 5 ways, Know the importance of social media marketing among us. Majority of the people around us uses mobile applications for their daily purpose. Generally, we have too many apps available in the play store for android and apple store for iOS. So, how do you reach your application near to a user? What gives an awareness about your app to people. Finally, how can you create a demand for your mobile application? Let’s explore in detail how to promote your mobile app through social media.

There are millions of apps available in the app market but the majority of them are unused after installation. If nobody uses your app after installation then there is no use for your hard work. However, social media is a good platform to market your app. They can bring better traffic and buzz to your app. In fact, most of the apps reach people through family and friends circle. So content marketing is the strategy put forward for social media.

 

                          Here are 5 Ways to Perform Mobile App Marketing.

Mobile App marketing 5 ways

                       1. Use paid adds on social media for marketing

Paid Adds on Social Media

Post and advertisement through social media is an effective way to reach your application to the audience. Social adds can drive about 49% of the downloads of your app. Boosting your app visibility in social media enhances the organic visit and later to organic downloads. So, find a platform that matches your target audience.

 

                      2. Influencer Social Media Marketing Approach

Marketing Approach

Twitter says that 45% of the people download apps on the basis of trustful influencer recommendations. An already engaged entity in the app market can recommend your app through its platform. A case study in 2016 reports that Instagram is the most used influencer for marketing.

 

                       3. Encourage content that influences the user

influences the user

The study shows that 90% of people listen to valuable content instead of adds. So you can use the contents like video or any other images that highlight the uses of your app in daily life. It has more reach than a plain advertisement. You can conduct some contests to promoting the free trial download of your app. It gives the users a chance to engage with your app.

 

                          4. Seek for review and rating

Reviews and ratings in social media

Reviews and ratings in social media can drive to natural downloads. Many people have a belief that the reviews and ratings must be considered while downloading an App. But only a small percentage of people download apps through social media. So the review is nearly low and if get enough reviews it does not get any publicity. So you must share your review details on social media for more visibility.

 

    5. Find the social media platform that is useful for you

Social Media Marketing

All social media platform has its own purpose. And each has its own category of users, so you must explore all the resources and find the right one to target your audience. Ensure application quality at the end of all these tactics definitely, you will reach near your audience and get more downloads and reviews. So, assure the quality of your app before you launch it in the app market. Because bad quality results in bad reviews.