Designing marketing friendly sites play an important role in Practicing SEO. You can put WordPress to the best of use when you want to design a marketing friendly sites, search engine friendly and mobile friendly e-Commerce sites. However, complex features that it comes with, there are a few tips and advice that you should follow to make things easier for you and keep things simple. The good thing is that such an approach will enable different types of people to know about the things you want to say much easily such as:

Designing Marketing Friendly Sites

  • The users
  • Your clients as well as.
  • The stakeholders.

It will help them to understand the design, its process, the concept as well as the message that you and they want to convey.

Ideally, it is the success and effectiveness of a website that makes an e-Commerce site more successful in terms of the number of customers and volume of sales as compared to any brick and mortar store selling similar product or services.

  • The primary reason behind this is that the e-Commerce sites typically accommodate product lines and shoppers virtually limitless as compared to their counterparts.
  • The reason for their large profit is that they do not require any specific staff or salesperson to deal with each of their clients.

However, in reality, it is extremely hard, even harder than you think to convert online shoppers. According to research, it is known that the global sales conversion rate as found recently was as low as 2.86% and it remained the same for half of the decade previously.

All these points out a significant thing which is marketing optimization that plays a significant role, and probably the most arguable one, for the e-Commerce websites rather than for any other forms of business. This is where the skill set of the website developer NYC comes into play.

Effective E-Commerce Web Design

e-commerce design

If you want to design an e-commerce site that will bring in more sales you will need to turn the website visitors into prospective customers. This is where your website design will come into play which when done perfectly will make the purchase process:

  • Much quicker
  • Much easier and
  • Absolutely stress-free.

Therefore, you must focus on the design elements as much as possible irrespective of the fact that your online advertisements are the best. If you do not then there is a high chance that you will lose valuable customers. Therefore, your prime focus should be in making your website optimized for SEO and sales so that you do not waste your valuable advertising dollars when the visitors click off of your website as soon as they get into it.

In order to ensure higher conversions in no time there are a few things that you should follow such as:

  • Keep your user in mind
  • Use simple website design
  • Insert a view cart button
  • Make honest pricing quotes
  • Avoid distracting users
  • Use quality photos
  • Be honest with your claims
  • Include reviews and customer testimonials
  • Implement simple navigation menu
  • Keep the products organized
  • Ensure scarcity
  • Include a search bar
  • Allow the users to filter products
  • Ensure a natural flow
  • Follow a grid layout
  • Include contact info
  • Ensure quick and simple checkout
  • Add thank you pages
  • Focus on mobile optimization
  • Insert a FAQ page
  • Follow consistent branding
  • Use social media links and
  • Ensure text is to a minimum.

All these will drive immediate and more traffic to your website adding more value to your business.

Focus beyond search engine attention

Designing Marketing Friendly Sites

In order to design an effective e-commerce website most of the business owners focus too much on gaining the attention of the search engines. This however leads them to a common website pitfall which in most of the cases turns out to be deadly ones.

There are other useful ways to do this for example:

  • Attract lots of visitors every day by generating a more meaningful and powerful conversation with the visitors that will increase the conversion rate.
  • Remove the clutter from your homepage so that the users can find exactly what they are looking for on it.
  • Link your products to specific pages only and to those that the users typically visits and not on each and every page and certainly not the checkout cart.
  • You will also be better off when you focus more on the SEO to drive more traffic and customers to your site and lastly.
  • Effectively develop your website so that it suits perfectly to the users and their lifestyle so that they find products that will be useful to them.

Therefore, you will need to focus on all of the e-commerce development considerations. When you meet the guests, try to put your best foot forward. Moreover, emphasize on the weight of your homepage because this is your masthead and you should get it right.You can do this by placing the horizontal graphic at the top of the site to contribute to the impression for your online window shoppers overall.

Getting things right

It goes without saying that you will need to get everything right while designing your e-commerce website. For this, you will need to focus on a few specific aspects and incorporate them into your design.

  • One such aspect is keeping things as simple as possible. This is perhaps one of the best principles that you should follow and remember. Simple is always more effective and better when it comes to planning and designing an e-commerce site. This is because the more components and elements you add on your home page, the more it becomes difficult for the users to navigate. It will more often than not detract them from fulfilling their primary objectives as well as that of your site.
  • You must also make sure that you make branding a priority because almost all shoppers buy products from known and their favourite brands. Therefore, if you want to build trust you will need to create more brand awareness.

All these approaches will ensure that you eventually designing marketing friendly sites that will drive more traffic, resulting in more conversion and bring in more sales.

That’s all on Designing Marketing Friendly Sites In WordPress. If you have found this article helpful then you can share it with your friends and know who needs this content.

Importance-of-Social-media-Networks-and-Apps-in-Modern-World

 

You may not realize it but it is a fact that both social media networks and various apps that are available now play a very significant role in your life. But the question is why are they so important?

• This is because the internet has dramatically changed the way in which people interact with each other.
• It has also affected their work culture to a significant extent.

All these changes were first noticed on social media sites which is why these social networks for apps are so important.

Social media has a huge potential to help people establish a better relationship with their family and friends. All these changes in the networking sites have made them so important for the apps.

 

Use of social media networks

 

social-media-signals-and-apps

 

It is for this reason people spend a lot of their time online the social media sites browsing for information and other data which has significantly raised the usage of these social media sites. These sites are now much more easily accessible, thanks to the growth in smartphones and tablets sales and usage.

According to research, it is seen that:
• Mobile devices are gaining more and more space among the people as compared to other ways in which they can have internet access. Why? This is primarily because both the cost and plans have now become more affordable and accessible.

• It is also seen that mobile accessibility, in turn, entices people to stay online always which in turn encourages them to spend more time on the different social media platforms.

It is now a common practice among people to check about a product or service on the social media channels, gain information about it from their friends in the social community and then make a buying decision. This practice is followed whether they buy any consumer product from Amazon.com or a financial product from LibertyLending.com or any other online lending sources of equal repertoire or a fin-tech company.

Help from social media

At this moment you may ask how exactly social media sites can help an app in this aspect. Well, the most significant way it can help the people on social media sites with the ever-constant presence of them is that:

• They can funnel all of these social media channels to generate more positive opinions and
• It also helps them to increase their level of interaction.

However, this is not the only advantage that the apps gain using the different social media networks. If you believe so, you are highly mistaken.

To understand the use of these social networking sites and their importance to the apps, you will first need to know that initially, people considered using the social sites for apps as a problem. This is because they thought it will make their job all the more difficult by adding one more communication channel that they will now have to manage to maintain a relationship with their clients.

Facts

social-media-iconsHowever, at this point it is worth knowing that the primary factors that make these social media sites such an interesting and useful place for the people, as well as the business brands to be in, is that:

• You will get all your audience here indeed and
• You can establish an instant connection with them.

This makes you more accessible to your audience and the chances of interacting with your clients highly probable.
Vital for developing a solid work plan

There are thousands of people sharing relevant and important information and content every second about their profile, posts or their needs and demands through these social media sites digitally. They follow many different ways to do this such as by a blog comment on their status or any other and all these end up in gaining more insights and adding more value to their businesses.

Therefore, without any doubt, it can be said that social media sites today lay a vital role in the development of a solid and more effective work plan for businesses.

 

This is even made better by the use of different relevant apps.

• All these apps reflect on their acquisition of new customers and
• It also consequently helps them to increase their sales volumes and the number of downloads.
Different businesses can, therefore, use these platforms in a different way to gain several different advantages and benefits, and with the expansion and extensive use of the apps through the social media channels, this is facilitated even more.

Advantages of social sites for your app

 

Here are a few significant advantages that you can gain when you invest in social media networks for your app. These are:

Loyalty: The most pursued traits today are using the apps by the businesses that help the entrepreneurs to engender loyalty through the use of different social sites to make their apps more useful. Right from the very moment your app takes part in a social exchange through the social media channels such as by creating a fan page, you automatically set an interactive channel for your customers. This enables your customers to communicate with your company at any moment and expose their opinions and criticisms more vividly. This builds confidence in the relationship making it more real and concrete. It also makes your customers more loyal to the product and service that you are offering through your app.

 

Brand awareness: There is no doubt that through your apps your brand will be more noticeable to your customers all around the world when you use social media sites as a part of your marketing strategy. This is because the internet does not have any geographical barriers and therefore, through these social platforms your app can reach out to a larger and new audience. This, as a result, will expand your business.

 

Downloads: This approach will also ensure that the number of downloads is increased. This is because your effective strategy and apps will provide better visibility to your customers for your business.

However, at this point, it is worth mentioning that you may not get the results immediately because you will first need to establish a relationship with your customers.

If you are looking for social media marketing services, SoftLoom can provide excellent services to plan, develop and implement best social media strategies for your business websites.