Tips to boost your SEO Ranking

tips to boost your SEO ranking

Tips to Boost your SEO ranking is very helpful. Many websites want to win the SEO game because they know the value of organic traffic, helpful. but since SEO takes time and is a long game, people are not as patient as they should be. There are 33 percent chances of your website getting clicked if it’s a number one on the page for a certain keyword. The first page matters the most, and data shows it also. It is recorded that 75% of people don’t even click on the second page of google.

You need to continuously improve your SEO in order to stay on the first page. There are some techniques which can immediately affect the SEO of your website, Let’s see what are they.

Tips to boost your SEO ranking

  • Content
  • Header Tags in Content
  • Speed
  • Images
  • Out Bound Links

 

1. Content

content

 

You need to have great content, there is just no substitute for that. The content governs the time of visitors on your website, which then affects the SEO rankings. You need to work on the website so that visitors engage and read your quality content.
You need to provide value to the visitor so that he/she can come back to read content on your website. Don’t forget to use italics, bold,  heading tags on important words and keywords.

2. Header Tags in content

 Header Tags

Content Needs to be well organized and easily readable for the user. You need to add headings and paragraphs to the article to make it well organized, which then increase the engagement and make the visitor spend more time on the website.

3. Page Load and Speed

speed score

Speed score significantly affects the ranking of a website. If your website is loading slow, due to large no. of HTTPS requests or images or elements, then you need to work on it.Users may leave your site if they have to wait even just an extra few seconds for each page to load. That would hurt your dwell time, your score should be more than 95 out of 100, in some cases, that’s not even enough.

These are the way to increase page load speed, reducing the number of plugins, making sure the code is clean and streamlined, optimizing image sizes, some of which include using a caching plugins, and minimizing redirects.

 

4. Images

Tips to boost your SEO ranking

You should be having high-quality images on your website, but at the same time, these images should not take time to load, because it can delay the whole website loading time. You should balance the size and quality so that it also looks visually stunning while loading instantly.

5. Outbound Links

Tips to boost your SEO ranking

You need to mention in your website content, where you picked up data and outbound links to case studies that further validates your point. There are two reasons for it. first, it creates the credibility that you actually researched about the subject, Second, they’re good for creating a context to your other blog posts which are related to the content.

Visibility in powerful Local Directory websites

If your business website needs organic visits from a local audience, it is very important to get links, mentions & presence in powerful local directories in your targeted location. For example if your website target audience from local audience in Kerala, it will helpful for your website to get links mentions and presence in powerful local directories in Kerala. It will help to gain higher ranking in Google, among your local audience i.e among audience from Kerala location.

 

You can also refer previous post Importance of Keywords In SEO

 

 

 

          Importance of Digital Marketing in your business

Importance of Digital Marketing is a wide-spreading part of the business. First of all, you need to understand actually the term marketing. It refers to analyzing the market. Also dealt with what customer actually wants. Also whether the company can produce or deliver the products to customers accurately. Digital marketing deals with the promotion of products, brands, using electronic devices like a phone or through the internet. It includes instant messaging, text messaging, video, apps, podcasting, digital television and radio channels. If you are marketing a product, you probably switch over to digital channels. You probably use other traditional channels like magazines, journals, and also printed newspapers.

                                      importance-of digital-marketing-in-business

Digital marketing skills, platforms, and tools are vital for everybody from little businesses to big. Digital Marketing skills also very important from students to housewives for career development, from politicians to religious leaders to increase there followers and from job seekers to employees to get the best job and promotions. It is a platform because of everyone promotes their brand likely

                 Importance Of Digital Marketing And Its relevance

 

importance-of-digital-marketing-in-your-business

  • Everyone’s on social media: We are living in a competitive world. so everyone is available in all social media networks like Facebook, Whatsapp, Instagram because of Social media acts as a first mass medium. It allows everyone to share their thoughts and feelings. Also, because it enables to promotes every brand through displaying.
  • Build targeted traffic to your website and business: Social media advertising and display advertising are all the common ways of attracting and thereby increase the traffic. Use digital and social media channels in order to promote your content.
  • Increase your conversion rates: It involves:
    1. Use heat maps. …
    2. Make yourself as easy to connect
    3.  Optimize your forms. …
    4.  Include clear Calls To Action. …
    5.  Create communities. …
    6.  Be present on social media. …
    7.  Create a sense of urgency.
  • Attract the attention of mobile users: React yo users request to show you really care for them. You have to study your competitors in order to make a better offer on the market.

Types Of Digital Marketing

importance-of-digital=marketing-in-your-business-1

Now, it is very relevant to know about the types of digital marketing. There are ten types. let me brief about it.

  1. Content Marketing: It is very important to add quality content. So quality content should be the core of every other marketing activity. Some examples of content marketing involve blog posts, videos, etc.
  2. Search Engine Optimization: SEO is one of the important types of digital marketing, and by optimizing your content for search engines you can increase the relevant traffic.
  3. Search Engine Marketing: It dealt with increasing the visibility of a website and in search engines using paid methods
  4. Social Media Marketing It is the process of using social media platforms to attract traffic and attention. It is all about listening to what your customers have to say and engaging in conversation and sharing valuable content.
  5. Pay-per-click advertising: It is a model of displaying where every marketer pays a fee every time when people click on their ad. Basically its the process of buying visits to your site.
  6. Affiliate Marketing: Basically, affiliate marketing is a type of digital marketing where a person team with partners of other businesses in order to receive a commission for the traffic she generates for this business
  7. E-mail Marketing: Email marketing is one of the most popular types of digital marketing. It is the process of using e-mails for promoting products. Because of this marketing act as a common platform.

There are more types of digital marketing, in which these ten types will give a brief idea. Also, you don’t need to necessarily use all these types. Because you can choose accordingly. Also, you can also choose any above-mentioned types according to the requirements of your business,

what types of digital marketing are you using? comment below…

Avoid these mistakes in hiring a developerHiring an efficient developer is a major task in the software industry. There is a chance for the occurrence of some common mistakes. The software industry is one of the gigantic markets in the world business ecosystem. So the recruiters must be aware of the mistakes that can occur while hiring a developer. One of the major demanded fields of software development is Hiring developers for Web development. The demands of JavaScript, WordPress, Python, and PHP web developers are very high.

According to Plunkett Research, the total revenue from computer programming and software development in the US was about $146.647 billion in 2018. The total revenue of software publishers in the USA was about $235.55 billion in 2017. The total software market in China was estimated at about $900 billion in 2018. According to the Market Research Future forecast, the software engineering market is expected to cross the $37 billion mark by 2023 with an over 8% of CAGR growth during 2017 and 2023. So recruiters must avoid the mistakes while hiring a developer in the software industry.

Despite that fact that there are about 21 million software developers for worldwide staff augmentation. And more than 4.4 million in the US only, and many new tech graduates are appearing in the market annually. The software industry still faces serious challenges on how to hire a developer.

 

Major Challenges in Hiring a Developer

According to the Tech Republic survey information, the most common challenge the hiring managers face while recruiting a software developer is the lack of software engineering education followed by the limited pool of the software engineers with job skills that are needed for particular tech jobs.

Other major challenges are:

  • The increasing software development cost in the shape of developers’ salaries
  • Retaining the tech resources against the lucrative offers by the competitors
  • Maintaining team efficiency and team productivity through local recruitment of tech talent on time
  • The lack of workplace competencies and personal soft skills are also a big challenge
  • Maintaining team diversity
  • Increasing expectations about the fringe benefits of tech talent
  • A longer process of hiring
  • Choosing the right candidate through the hiring process
  • And others

6 Primal Mistakes While Hiring a Developer

Hiring a developer for on-premises or a distributed team is a very complex, long, and tricky process. During the course of the hiring process, many managers make mistakes. This result in a reduction in team efficiency and team productivity of the company.

1 Creating a Generic Job Description

Creating a generic job description leads to many confusions during the hiring process. Many candidates can apply for the generic job description, which will result in a wrong selection of shortlisted candidates. Creating a specific job description requires both technical and management skills. The creator of the job description should have both expertise to create the right job description.

The knowledge of remote team management software and project management tools should also be considered while designing the job description. Interpersonal communication skills, knowledge of team communication tools, and other soft skills should also be considered. We should clearly mention all the processes and activities that the job role is supposed to do.

2 Choosing Incorrect Role Name While Hiring a Developer

The definition of software roles is continuously changing. Different countries have different benchmarks for the software developer role. This is a very critical mistake. This can divert the right candidates from applying for that role and the wrong candidate may hook in. The name of the role should resemble and match with the work activities that the developer has to perform. The required skills and experience for the position should also very clear in the name of the job role.

Nowadays we notice that a large number of software developer roles are created for the remote or offshore teams. This should also be very clear from the name of the role. Normally, three levels of roles are very common in the marketplace. So, it is a good idea to choose the format of those roles and create a suitable role name.

3 Not Using Resume Filtering Technology

Many managers still use the manual ways to read the entire CV of the candidates to shortlist. This is a big mistake. Manual sifting is time-consuming and prone to mistakes. The solution to this problem is to use the latest resume tracking systems by putting the right criteria of short-listing. It is done in a while and you can sift through hundreds of CVs. It is better than just relying on a few that you are able to go through.

4 Conducting Diverse Interview when Hiring a Developer

The short-listing process is very prone to mistakes. It is mostly done on the basis of keywords and general CV formats and CV content. But, the real step to choosing the right candidate is a technical interview. Many hiring managers digress from the main technical activities and skillsets and involve in the generic technical discussion. This may lead to the wrong selection of the candidate. So, always focus on the main technical skills and activities that relate to the job.

5 Skipping Phone or Video Conversation

In the fast-paced life overwhelmed by the heavy workload, many managers rely on the short-listing and some online written tests or chatting. This is a major mistake while hiring a developer. You cannot judge the soft skills, personality, and technical skills at the level that you should in chatting or text messaging. The phone or video call is very important to know about the candidate and his soft and technical skills.

So always take at least 10 to 15 minutes voice or video-based interview. So you can make sure that you are going to choose the right candidate that you need at your place. This will also help you assess the remote team communication skills. And also remote team collaboration approach of the candidate.

6 Not Checking References

In many cases, the references provided by the candidate online and offline are not checked and verified. This is a big mistake that hides the weak spots and flaws in the candidate that you are going to hire. It is always recommended to talk to the references that are provided by the candidate. So that you can know the third angle perspective of the candidate that you are going to hire.

Final Takeaway

Hiring a software developer is has become very tricky in the modern industry of IT staffing recruitment. Enterprises face tougher challenges for hiring and maintaining skilled technical talent. They have to go through a lengthy and patchy path of hiring.  So there is a chance for mistakes while hiring the developer.

So, it is a good idea to choose for the fully managed software development services that manage the hiring process professionally for you.