Digital marketing VS Traditional marketing

With the digital marketing vs. traditional debate going on, let us check which one is most suitable for the marketing and promotion of your business or services. digital advertising vs. traditional advertising would seem like a tough decision to make, but these points will help you make up your mind to a decision which one is more convenient

 

What is Traditional marketing ??

news paper ad

 

Traditional marketing is the standard modes of marketing that have been used since the beginning of marketing and advertisements. This includes:

  • Television Ads
  • Newspaper Ads
  • Radio
  • Flyers and billboards by the roads and highways
  • Ads in related weekly magazines

What is Digital marketing ??

digital marketing vs traditional marketing

Digital or online marketing is the marketing mode applied all of the globes. It is proved that the era of the internet will have its influence on everyone’s life

Digital marketing includes :

  • Social media like Facebook, Twitter, or Instagram.
  • Business networking sites like LinkedIn.
  • Promotional ads via emails.
  • Paid pop-ups.
  • Blogs

 

Digital marketing vs tradtional marketing

 

   1.  Real-Time Result

Digital or online marketing gives quick results but in the case of traditional marketing, you have to wait for weeks, sometimes even months before the boosts start to turn up. In this battle of traditional vs. online marketing, online marketing always wins

real time result

In Digital Marketing  You can see everything in real time including:

  • A number of visitors
  • The most active time of the day
  • Conversion rates
  • Bounce rates
  • traffic generation
  • buying behavior
  • relevant audience

When you have the result in real time, we don’t want to waste the time to take action

   2. Brand Development

brand development

Digital marketing vs. traditional marketing statistics can be measured but one thing these statistics don’t take into series consideration in comparison to digital marketing vs traditional marketing brand title digital advertising gives rise to. This is because traditional marketing has limited space in branding. Digital marketing wins this category every time. in the online platform, we can introduce our brand via social media which can give more social engagements

   3. Quicker publicity

Very much due to the real-time results of Digital marketing, we can achieve quicker publicity. In the case of traditional marketing, it’s not quickly achievable. because it is a slow process

Digital marketing vs Traditional marketing

4. Easy Analytics

With online marketing, you can quickly know what is working for you and what isn’t via Google Analytics. You can analyze the inbound traffic, bounce rate, conversion rate, profit, and the general trend of the interested audience, all in real time

Digital marketing vs Traditional marketing

In traditional marketing analyze the market is not so easy when we comparing to digital marketing.  because we get an exact report of market analytics using tools like google analytics but in traditional marketing, it’s not possible we have to wait until when the report is to be finish

5. Reduced cost

Digital marketing vs Traditional marketing

Using digital marketing tactics is the best cost-effective way to market our business. SEO, content marketing, and social media engagement take time to work their magic.but in traditional marketing we have to invest in banners, notice paper, flex boards, etc which is comparatively higher than digital marketing and less result giving to

6.Higher exposure

Now, we can’t claim that a television ad or an advertisement in every newspaper in town is going to cover the majority of the population. Any kind of traditional advertisement is narrow to a certain locality. Whereas online advertisement reaches out to the entire world so you are missing out on nothing.

 Now that we go through the comparison between digital marketing and traditional marketing revealed for us, we can agree that online marketing wins. However, traditional marketing is still familiar with the audience that is itself still traditional. Therefore, a smart mix or comparison between digital marketing and traditional marketing enabled by good analytics of   digital advertising vs. traditional advertising statistics will get your brand in high reach

 

 

 

 

Video Walls Can Improve Your Marketing

Here we are given you an idea about  Video Walls Can Improve Your Marketing Efforts. Running a business and making a profit has become so difficult with this high competition. Business owners have to put in extra efforts to capture the attention of customers, get them to buy their products and finally carry home some profit. However, all hope is not lost as technology is continuously coming on-board to make things a little easier.

Video wall marketing efforts

Video walls are the latest trend in online marketing consisting of monitors placed in a wall for video or image adverts. Video Walls Can Improve Your Marketing efforts. They are placed in areas with high traffic of people including busy streets and shopping malls.

Here are 5 ways marketing technology can improve your marketing efforts.

  • Flexibility

One of the most notable features of video walls is flexibility. If you don’t like anything and would like to change, it is only a click of a button away. You don’t have to incur extra costs such as printing new banners like in the traditional methods. If you have to launch a new product or change the brand, you can do it as soon as possible and still keep your clients hooked. As soon as you learn what your customers want, you can easily change the video content and avoid losing loyal customers.

  • Portability

When you need to change the location of your business or open a new branch, video walls offer you the liberty to do so without any trouble. Moreover, you don’t necessarily need to move the erected wall from its original location; all you can do is display it in another location. You need to have an experienced team in assembling and disassembling of the tools required. Thus Video Walls Can Improve Your Marketing efforts.

  • Cost-effective

The goal of every business is to spend less, but earn more. With video walls, that’s possible because of its cost-effective nature. You don’t have to change them from time to time which means additional expenses. Video walls have a very long lifespan with an average LCD monitor going for up to ten years. This will keep your marketing drive running for a long time, and you will only need to focus on creating new videos. This is another way that Video Walls Can Improve Your Marketing efforts.

  • Differentiation

With the high competition in the business environment, your business needs to be unique to have a competitive advantage. Not many businesses use video walls for their marketing campaigns because they lack the resources, experience and the creativity required in creating the videos. If you get the resources and an expert to do the work, you will easily differentiate your business the competitors. Thus Video Walls Can Improve Your Marketing efforts.

  • They easily attract customers

Video walls come in giant full-screen visuals that are captivating and bold hence easily capture the attention of your clients. They are also non-intrusive so customers won’t feel like the advert is invading their space. You, however, need high-quality videos and high image resolution to attract the audience without boring them. This sets them apart from other adverts such as TV commercials which have become so common and are very annoying.

If your business is still struggling to get clients through the traditional marketing efforts, then you’re being left behind. It’s high time you embrace video walls which is the latest technology that is sure to improve your marketing efforts and reach a wide audience at a minimum cost. Thus Video Walls Can Improve Your Marketing efforts.

You can read about our previous post related to digital marketing VS Traditional marketing here.

Lead Generation Techniques

Long gone are the days when you could rely on your neighbors and friends to spread the word about your local contractor business for roofing, plumbing, and air conditioning needs. With the Internet nowadays, you need to have a strong online presence in order to get good leads for your company. Lead generation marketing is the strategy you need in order to attract potential clients to your business effectively. Here are tips to boost your company’s lead gen marketing efforts:

 

1. Design a very attractive website for your contractor business.

 

Today, customers and potential clients are increasingly dependent on the Internet. For their roofing, plumbing or HVAC needs, the quickest way to find a service provider would be to take out their smartphones or fire up their laptops and then search the Internet for the nearest supplier.

 

This means that your website has the potential to serve as your 24/7 digital business card. Your credibility and initial image heavily rely on how you present your business on the Internet. On most occasions, this is the first time that your potential customers would be introduced to your brand. You have to make the first look as impressive as possible.

 

A well-designed website can do wonders for your online presence. You have to make sure that you showcase all the required information for your customers in order for them to be able to reach you immediately: your office address, email address, and contact numbers.

 

Make it easy for users to navigate through your website, whether they’re using a laptop or on their mobile phones. When it’s very easy to load your website, you capture your target market. In addition, strategically place call-to-action or CTA links or buttons on your site. An example of an attractive CTA is, “Find out how you can save on your next plumbing project.” When your potential client clicks on this CTA link, you’re able to get their important information such as their name, location, and email address. Easily, you get a lead whom you know is interested in your company.

 

2. Hire a good lead generation marketing expert to work on your company’s website.

 

Lead Generation for roofing, plumbing, and HVACAs you’re the expert in roofing, plumbing, and HVAC, you need a professional to handle the lead generation for your website. Contact a reliable lead generation marketing expert such as ippeileads.com – plumber contractor to effectively strategize your online movements and to give your company the maximum possible online exposure and traffic. Having an expert service provider do this for you will give you peace of mind and confidence. Also you can focus on the critical operations of your company.

 

3. Be sure to showcase your contractor expertise on your website.

 

As the customer’s initial peek at your roofing, plumbing, and HVAC business operations, your website should have a detailed display of your services. Dedicate separate tabs for the services you offer. You may also show your previous projects in order for them to see your level of expertise and wide range of experience.

 

4. Keep your website updated with expert content related to your business.

 

Make the most out of your knowledge and experience in the industry by putting up blog posts and videos relating to your field of expertise. Writing and publishing attractive topics and videos about your projects and tips can drive traffic and potential customers to your site through Internet searches and social media shares. When potential clients see you as a credible service provider in roofing, plumbing, and HVAC services, they’re more likely to hire you.

 

5. Make sure your website utilizes search engine optimization (SEO) strategies.

 

Your published content and your industry experience aren’t the only things that will help attract clients. Another critical variable is your ranking on search engine results pages. Users rarely scroll down and flip pages on Google search results. They’ll usually click on the first few links that are shown.

 

In order for your website to come out as one of the top options when clients search online, you’ll have to use SEO strategies. Part of this is incorporating relevant keywords and quality back links. Which your lead generation marketing strategist can likewise help you with.

 

Regularly update your blog and video content in order to keep your website interesting to readers and potential customers. You have to aim for the first page of the results, with a higher spot on the list. When your website link is displayed as on the top, you’ll get better chances of being visited by potential leads.

 

Conclusion

 

Meet your clients where they are, which nowadays, is online. Don’t be daunted by all the technology that you have to muddle through. Lead generation marketing specialists can guide you through the whole process. And can help you succeed with getting strong leads that will boost your business.

amp

Today, the use of mobile phones are growing drastically. Mobile devices have reformed our way of accessing information. Nowadays we consume a vast amount of data through our mobile phones. So mobile web becomes an indivisible part of our daily life. Publishers utilized these mobile web to reach the targeted mobile users. But the experience of mobile browsing is often not appeasing and need to wait a long time for the pages to be loaded. So the  requirement of better AMP optimization techniques is highly recommended.

Due to the bad website experience, publishers lost their customers and business to a great extend. In order to avoid this situation, Google introduced a new open source initiative called Accelerated Mobile Pages(AMP), which aims to improve the performance of mobile web. We can perform AMP optimization techniques to improve the performance of websites on mobile.

 

How to make fast web pages?website slow

  • Simplify web pages by using less Javascript files.
  • Optimize bandwidth
    ○ Use best content for device (image resolution etc.)
    ○ Parallelize the loading (asynchronous load)
  • Store local copies of web pages on Content Delivery Servers.

Content Delivery Networks (CDN)

Content delivery networks is a collection of web servers that are distributed geographically across the earth. It’s goal is to serve the content to end-users with high availability and performance. CDNs virtually reduce the physical distance between the source server and end-user. When we distribute our content through CDNs,  it routes the user requests to the closest CDN server according to the position of the end-user on internet. Usually, each CDNs will stores a cached version of its content in multiple geographical locations.

cdn

Commonly CDNs are used to host static contents like images, videos, CSS, JavaScript etc. But the use of single domain will cause limitation for simultaneous connections to the server. For CDN files, they are hosted on different servers. So, there is no limit for connections to a CND server. Through CDNs, we can  achieve better mobile performance optimization such as smaller bandwidth, load distribution and shorter load time.

Accelerated Mobile Pages(AMP)

AMP Project is an initiative fromamp page Google to provide a solution for faster mobile websites. It is an open source coding standard for publishers. The main goal of the technology is to help the publishers to create mobile-friendly content and load it faster as possible. AMP optimization of web pages will provides content to the user much faster and brings better user experience. It does not tries to unify the appearance of web pages on mobile. But helps to create a common core and structure to speed up load times.

AMP pages are none other than HTML pages with a limited set of HTML tags. The use of limited HTML tags will reduce the load time of web pages. AMP HTML can be rendered on any modern browser. To optimize delivery times for pages, Google maintains a Google AMP Cache. AMP can improves server performance too. It can be an SEO activity focusing mobile users.

Google AMP Cache

AMP cache will  cache all AMP optimized pages and it serves to everyone at no cost. It means that the content provider does not have any additional work for caching AMP pages. The combination of caching distribution system and limited HTML structure will increase the speed of delivering content to the user.

AMP framework Components

This framework consists of three components:framework components

  • AMP HTML :

It is a standard HTML markup with web components.

  • AMP JavaScript :

It will manage the resource loading.

  • AMP Caches :

It helps to serve and validate AMP pages.

 

AMP Optimization of Web pages

This optimization technique makes the AMP pages really fast. The main idea is to restrict everything on the page, what could be extremely slow and provide another solution for the particular issue. It includes:

  • Allows asynchronous scripts only
  • Static sizes of all resources
  • Don’t let extension mechanisms block rendering
  • CSS style sheet limitation

1. Allows asynchronous scripts only

AMP Pages does not allow  any JavaScript that is synchronous. JavaScript files are usually synchronous. So it can modify basically all aspects of the page and cause delays during the page rendering. In AMP, JavaScript must be declared as async. It informs the browser that, the execution of JavaScript is not crucial to build the web page.

Example : <script src=”https://example.com/javascript.js” async></script>

2. Static sizes of all resources

The size of all external resources on the page like videos, images, advertisements, etc must be known in advance before downloading them. So that AMP can pre-determine each element’s size and position before the resources are downloaded. Hence AMP loads the layout of the page without waiting for any resources to download.

3. Don’t let extension mechanisms block rendering

Usually AMP doesn’t let extension mechanisms to block page rendering. If we want to use some social media embeds like tweets, instagram etc in our page. All these embeds always requires some additional HTTP requests to load. So we need to inform the AMP system that we will use some custom script which requires a custom tag. During this situation custom tag is mentioned in head of the page.  AMP will create a box for our custom tag before it knows what will be its content.

Example : <script async custom-element=”amp-iframe”  src=”https://cdn.ampproject.org/v0/amp-    iframe-0.1.js”></script>

4. CSS style sheet limitation

Cascade style sheet(CSS) files are usually large and contains styles for the whole site. It can also delays the loading time of a web page to an extend. The size limit for custom AMP CSS is 50 kilobytes. So we must reduce the size of our external CSS to 50 KB. In order to avoid other http requests during page rendering, all the CSS must be written as inline.amp working

AMP Optimization Steps :

  • Include AMP symbol within the HTML tag.
  • Add canonical tag.
  • Include AMP library file.
  • Specify a viewport.
  • AMP CSS validation.
  • AMP boiler plate.
  • Replace <img> with <amp-img>
  • Link AMP content
  • AMP page validation

HTML page before AMP optimization

article.html file :

<!doctype html>
<html lang="en">
  <head>
    <title>News Article</title>
    <link href="base.css" rel="stylesheet" />
    <script type="text/javascript" src="base.js"></script>
  </head>
  <body>
    <header>
      News Site
    </header>
    <article>
      <h1>Article Name</h1>
      <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam egestas tortor sapien, non tristique ligula accumsan eu.</p>
    </article>
    <img src="mountains.jpg">
  </body>
</html>

1. Include AMP symbol  within the HTML tag

  • Copy  entire code from the HTML file( eg:  article.html ) and paste it into a new file.
  • Save the new file as  article.amp.html.
  • Add the attribute  to the <html> tag in the head section.
           Example: <html  lang="en">

2. Add canonical tag

  • Every AMP document must posses a link referencing to its ‘canonical version’ of that document.
  • We must provide the absolute URL of original HTML page.
  • Then the tag must be included in head section.
   Example: <link rel="canonical" href="/article.html">

3. Include AMP library file

  • To begin AMP optimization we should add AMP library file.
  • It can help us to figure out,what all we need to fix.
  • Tag must be included in the head section.
   Example: <script async src="https://cdn.ampproject.org/v0.js"></script>

4. Specify a viewport

  • AMP requires  definitons for width and minimum-scale for the viewport.
  • Its values must be device-width and 1, respectively.
  • Viewport is a common tag used in head section.
   Example: <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">

5. AMP CSS validation

  • In AMP page we cannot include external stylesheet.
  • Reduce the size of  base.css file to 50 KB.
  • Embed the style sheet within  <style amp-custom></style> tag as inline styles.
   Example: <style amp-custom>

                 /* The content from base.css */

            </style>

6. AMP boiler plate

  • Add the AMP boilerplate code to the bottom of the <head> tag.
  • Boilerplate helps to hide the content of body section until the AMP JavaScript library is loaded.
  • It will helps to prevent unstyled content from rendering, also known as Flash Of Unstyled Content (FOUC).
  • FOUC : It means a situation where a web page appears briefly with the browsers default styles prior to loading an external CSS.
boilerplate

AMP boiler plate code

 

7. Replace <img> with <amp-img>

  • AMP designed special web component to replace the <img> tag with <amp-img> tag.
  • In AMP, we need to define the width, height and layout for amp-img elements.
  • So AMP can per-determine the aspect ratio of the element.
  • layout attribute is used to specify, how we want the element to be positioned and scaled.
  • Attribute layout =”responsive” is provided to inform that our image can be scaled and resize.
  • But amp-img tag is added to the body section of the HTML page.
   Example:<amp-img src="mountains.jpg" layout="responsive" width="266" height="150"></amp-img>

8. Link AMP content

  • The next step is to link the canonical version to the AMP page.
  • This is achieved by including a <link rel="amphtml"> tag to the <head> section of the original non-AMP HTML page.
  • While generating AMP versions of traditional non-AMP HTML pages.
  • Both versions have generally the same content, but have different presentations.
  • So we should treat the traditional HTML pages as the “canonical” pages.
  • Pair the AMP pages with canonical pages.
   Example: <link rel="amphtml" href="/article.amp.html">

 

link

8. AMP Page Validation

  • This is the last step in AMP optimization.
  • Here we validate our AMP page created in AMP validator to check whether it is optimized or not.

amp validation

AMP Page After Optimization

article.amp.html :

<!doctype html>
<html  lang="en">
  <head>
    <meta charset="utf-8" />
    <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">
    <link rel="canonical" href="/article.html">
    <link rel="shortcut icon" href="amp_favicon.png">
    <title>News Article</title>
    <style amp-boilerplate>body{-webkit-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-moz-animation:-amp-start 8s steps(1,end) 0s 1 normal both;-ms-animation:-amp-start 8s steps(1,end) 0s 1 normal both;animation:-amp-start 8s steps(1,end) 0s 1 normal both}@-webkit-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-moz-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-ms-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@-o-keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}@keyframes -amp-start{from{visibility:hidden}to{visibility:visible}}</style><noscript><style amp-boilerplate>body{-webkit-animation:none;-moz-animation:none;-ms-animation:none;animation:none}</style></noscript>
    <style amp-custom>
      body {
        width: auto;
        margin: 0;
        padding: 0;
      }
      header {
        background: Tomato;
        color: white;
        font-size: 2em;
        text-align: center;
      }
      h1 {
        margin: 0;
        padding: 0.5em;
        background: white;
        box-shadow: 0px 3px 5px grey;
      }
      p {
        padding: 0.5em;
        margin: 0.5em;
      }
    </style>
    <script async src="https://cdn.ampproject.org/v0.js"></script>
  </head>
  <body>
    <header>
      News Site
    </header>
    <article>
      <h1>Article Name</h1>
      <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam egestas tortor sapien, non tristique ligula accumsan eu.</p>
      <amp-img src="mountains.jpg" layout="responsive" width="266" height="150"></amp-img>
    </article>
  </body>
</html>

 

Strategies For Increasing Blogs Traffic is Every blogger knows the importance of blogging in today’s Digital marketing world. When someone visits your blog, how do you earn or get web traffic from it? Don’t waste your time without gaining proper knowledge.

Strategies For Increasing Blogs Traffic

 

Strategies For Increasing Blog’s Traffic

1. Self-published Books In Amazon Kindle Store
Amazon’s Kindle store is one of the best platforms to gain blog traffic without spending any money from your pocket. You can try its 90-days free trial and upload your Kindle book to see the traffic result.

2. Use Long-Tail Keywords
Long-tail keywords are specific. use long-tail keywords so that the readers can directly reach your page. in strategies for increasing blogs traffic short-tail keywords have  more competition as compared to the long-tail. So, it is  a better idea to use long-tail keywords than short-tail.

3.Viral Content
Viral content is the key to success. Everybody knows that content is the real king of the digital marketplace. strategies for increasing blogs traffic in strategies for increasing blogs traffic Despite that, not all succeed in bringing up quality content that can grab the attention of the seekers at the first instance. Do some homework like to know your target customers, the potential market for your product or services, budget, marketing strategies, and other things.

4.Consistency
strategies for increasing blogs traffic Your content may be the same, but the structure should be changed so that the customers can feel refreshed and happy, all the time they go through your blog.

5.Evergreen Content
Evergreen content can sustain web traffic for a longer time. strategies for increasing blogs traffic B we mean, the blog traffic that never fades. it is the one that has been designed to attract people of all ages and never looks dull to attract readers.

Strategies to increase your blog’s traffic without any hassle.  you will find these tricks useful and consider them before working on some marketing strategies to enhance your blog’s traffic.