Social Media Manager

 

Social media is one of the most powerful revolutions in the last 20 years. Internet was able to make the world accessible with a click of a button and social media was the major tool that connected people. Successful social media managers play a very important factor to be considered here.

With the increase of consumer preference to use social medias for communication, it is crucial to devote attention to who might be best equipped to handle these valuable relationships. Social media is marketing services, sales and customer service all wrapped up into one now. Every social media manager needs specific, unique skills to ensure a company’s digital reputation is protected and its growth.

Starting social media profiles such as Facebook, Twitter, and Instagram, they will help you to grow your business because they have developed over the last few years to be some of the most influential companies in the world. Today, there are an abundance of social media channels that connect people of all ages and demographics.

 Today Social media is more than just something to do for fun. Now it’s a way for businesses to directly connect and interact with their current and targeted customers.  In business, social media channels can be the heart and soul of their brand, of how people view their company. That’s why the role of a social media manager become so important. Successful Social Media Manager should pocess some qualities to achive the goal.

1. Successful Social Media Manager Must Have Social Communication Skills

Communication skill is the major skill for successful Social Media Manager. Because it seems obvious that someone whose primary job is to connect with people from outside the company so they need to have good communication skills.

While all social media is similar in the sense of what it accomplishes, each social media channel has a slightly different way of communication. So the social media managers has to understand the way of communication changes and communicate wisely.

2.  Successful Social Media Manager Must Be Social

She/he should be regularly used of social media personally and should be well-immersed in the social media environment. The best social media managers are people who completely enjoy social media and participate on social media on a personal level. To become a truly successful communicator on social media, one has to know not only the in and the out of the programs but be able to use the language common to each. The person who handle the social media should be able to tell a good story. If they have a blog or write for online media, check out what they have written. It’s a good way to observe their skills and decide if their personal brand fits the company’s criteria.

3.  Successful Social Media Manager Must Have Personality & Creativity

 The social media manager must have the ability to maintain perspective and above all, not take things personally. They have created a space between feelings and reacting.  They must have maintain a positive attitude and maintain truthful to the company. Social media is a way for businesses to communicate with customers on a more personal level. So a sense of humor a touch of creativity and a voice that resonate with the audience are all must haves. Creativity is that what makes exceptional social media campaigns stand out from the others. Doing something different and creative according to others. Creativity that combined with the ability to multitask is the winning combination of skills for an effective social media manager.

4. Successful Social Media Manager Must Be Up on Digital Data

The top skills on this list all deal with the make-up of the person who holds the title of social media manager. The rest of this are all professionally-based skills.

A social media manager need to know about how to optimize and analyze the social media contents that are published in it. He also need to be able to discern whether social media marketing is working or not. Also, being able to culling the appropriate data for each channel and then adjusting the contents. According to this aspect of the job requires knowledge of search engine optimization (SEO) general practices, and specifically how search engines treat social media posts and the importance of social media profiles on search engine ranking.

5.Successful Social Media Manager Must Be Project Managers

An empowered social media manager takes responsibility and becomes responsible to see every issue through the end. With authority, they can solve all the issue, follow-through with the players concerned and respond to the customer in a timely, respectful manner. Without an authority, they are crippled and the customer receives poor service and support. Some social media managers have a team of people helping them manage each of these channels. Hence solid skills in managing people is also required then.

6. Successful Social Media Manager Must Write & Edit Well

Successful social media managers must need to have excellent writing and editing skills. Some of the typical language one might use for a personal social media account that will not be use on a professional social media account. Well-written, timely content is what drives the social media correctly. There is only fresh and relevant content is archive the profit from social media. Always listen and responding rapidly. Sometimes even live on location and that is why blogging is become so central to a successful social media strategy. It allow social media managers to respond to breaking news by quickly and easily creating content that can be posted and shared by others on the Social Media.

7. Successful Social Media Manager Must Have Visual Skills

Online networking is a very visually-driven form of communication. Even posts on text-based channels for example Twitter perform better if they have pictures that go along with the text. That’s why successful social media managers need to have an understanding of how to pair visuals with content.

This implies a good social media manager will be able to collect available images from the internet or from a company’s database, and also must be able to create great images on his or her own – or at least be able to tell a design department in the company what to create.

8. Successful Social Media ManagerMust Be Flexible & Adaptable

A social media manager’s activity  needs a lot of patience and flexibility. Not only a company’s needs changing all the time, but social media itself is need changes in it. This is where the flexibility comes in. An efficient social media manager will be able to digest changes made to each social media channel, as well as how to shift the approach to that channel. Also, social media managers need to be able to adapt to each environment they are communicating in, as sometimes the change occurs with the users of a social media channel and not just the channel itself. This means being up on all the trends on not just how people are using Twitter, for example, but what they are talking about on Twitter – whether that relates to the manager’s company or not.

9. Successful Social Media Manager Must Be Great Marketers

Whatever it is the ultimate purpose of a social media channel is to create marketing opportunities. The end goal of social media management of a business account is to market the business and branding. The social media manager is not need to have a strong direct sales background, but he or she must need to understand that the content the social team produces is finely supposed to generate sales – if even in an indirect way. The social media manager to be able to recognize a sales lead that may come across in a reply to a message, and pass it to the sales team.

10. Successful Social Media Manager Must Have Excellent Customer Service Skills

One of the main aspects of social media that can’t be overlooked is the fact that it’s a two –way communication street. It is simple for people to reply to your content or share it with all of their followers.

The skilled social media managers will understand this customer service  aspects of the job and will have the ability to effectively monitor the activities and interactions on each social media channel as well as respectfully reply to all enquiries in a timely manner- whether the reply is positive or negative.

How to conduct a successful Twitter Analysis

 

If I say about social media engagements and the metrics what comes in your mind first? Mostly the answer should be likes,comments and shares. But these are not only the metrics that considered as social media engagement and  KPIs.

There is no lack of data to track. Marketers don’t struggle with can’t having enough data. They trouble to pull the insights from all the data already provided. So to have social media monitoring process, we must have metrics to analyze.

The KPIs for modern social media teams to track are :-

  • Likes
  • Engagement
  • Followers growth
  • Traffic conversions
  • Interactions
  • Social sentiment
  • visitor goals
  • Shares
  • Web visitors from the social channel
  • Social visitors conversion rates

Social media is a valuable tool for building personal relationships with your audience. Also social media metrics should help you to determine the performance of your social media campaigns and the ROI from them. So the only way to ensure this however,is by tracking the right social media metrics KPIs – beyond your fan,followers, or ‘like’ counts.

When we use social media for business purposes we should consider this following factors :-

  • Are you reaching the Targeted audience?
  • Are you engaging with Targeted people?
  • How many of your social media fans are inquiring about your product or service?
  • How many of them actually become customers?

Through this section we will assist  you with identifying the full spectrum of social media metrics available to you for evaluating  your content and social media marketing, the meaning and importance of each,and how to utilize and improve them.

Here few will need to keep track of all these social media metrics, so choose the mix that gives you the most important information.

1. Reach in Social media

Understanding the Reach

Social media reach is the total number of unique account that were exposed to social media post. Media analytics metric that alludes to the quantity of audiance who have come across a particular content on a social platform such as Facebook, Instagram,LinkedIn,pinterest or Twitter,etc.

How to Track the Reach in Social Media

How to reach the track changes by platform, and not all the platforms will display this social media metric. Here we are introduce how to find out all the reach for some of the most popular social networks.

Facebook

At the post level,facebook displays a reach metric at the bottom of each post on your page’s home page. This is visible only to those logged into an account associated with those page.

Clicking on the “people reached” number will also open up and we could get the metrics for that post.

You can view the number of people reached for each post on the page’s Insights tab by selecting ‘Posts’ from the left menu on the desktop.

 On the Facebook Pages smartphone app, Insights just show the total measurement for the entire page. The desktop Insights ‘Posts’ section lists each published post are in reverse order, with reach displayed for both organic and paid versions of the post (if that post has been given a paid boost).

At the Page level, you can see the total reach of all these posts from the page for the selected time period on the Insights tab.

Twitter

In twitter that does not give a reach metric for the organic tweets.

LinkedIn

Click your profile  avatar at the top right side, and select your company’s page from the dropdown menu. Then you will be listed as an administrator for the page.

From the analytics tab at the upper side, select the visitors. The default view show the total page views for your company page for the last 15 days. Use the dropdown menu to change the view as to unique visitors.

Instagram

On this smartphone app, go to the company’s  profile page, and tap the graph icon on the top bar to the right of your account name.

The Activity tab shows you  metrics for all the activities around your account. Then to see reach for an individual post, tap the Content tab, scroll to the post you want to measure, and click on the View Insights.

Pinterest

Pintrest analytics at the top left, you could select a portion ‘people you reach’ from the drop down button. Then the graph shows the number of viewers of pins from your profile in order to day by day for the selected time period. Pinterest can’t display a reach metric for the individual pinned posts.

2 Impressions

What are impressions in social media?

An impression occurs any time a post will appears in a user’s timeline. It is depending on the network,the viewer may or may not be required to actually view the post, but could be counted as an impression and it to be recorded.

How to Track Impressions on different social media

The tracking of impressions is to be depending up on the platform you are using. Here is show how to findout the impressions for some of the most popular social networks.

Facebook

In Facebook only the paid promoted posts are provided. There is no impressions metric for the organic posts.

Twitter

Click on your profile avatar at the top right and select analytics from the dropdown menu.

The default view show your account’s total impressions for the past 28 days. To know about impressions for the individual tweets, click on the ‘tweets’ tab at the top.

The tweets are displayed in reverse order. You can sort it by the top tweets,tweets and replies, and promoted.

LinkedIn

Click your profile avatar at upper right and select your company ‘s page from the dropdown list.There you must be listed as an administrator of the page.

From the Analytics tab at top, select ‘visitors’. The default view shows the total page views 

Instagram

Go to the profile page and click the graph icon on the top bar to the right of your account name. Then the activity tab shows the aggregate metrics for all activities around that account. But impressions  are not shown for the individual posts.

3. Shares and Retweets

Facebook

The number of shares is shows the bottom of all post.

Twitter

The number of retweets on your profile, select Analytics from the drop down menu. And then click on the Tweets from the top navigation.

In twitter analytics retweets are shown  in with all other engagements in the overview. To show the number of shares for an individual tweet, click on ‘View Tweet Activity’ in that tweets listing.

Instagram

Instagram doesn’t provide any share metrics.

4. Likes, Reaction, Favorites

Facebook

A few years ago Facebook changed only ‘like’to a post to a range of verity  ‘reactions’ – ‘like,’ ‘love,’ ‘haha,’ ‘wow,’ ’sad,’ ‘and ‘’angry.’

If you click on the title of a post in that all list, the ‘Post Details’ will show you a breakdown of the number of reactions by each reaction type.

Twitter

To see the number of shares of an individual tweet, click on ‘View Tweet Activity’ in that tweets listing. Here all the engagement types, including favorites, are listed separately with their metrics for that tweet. Twitter analytics still use the older designation of ‘likes’ for the favorites.

Instagram

Instagram does not provide any share metric. But shows the likes for every individual posts.

5. Comments/Replies

Comments and replies, both are responses from the users, usually it appearing with and under the post.

Facebook

A user  can see the number of comments for any page post in their news feed on both desktop and the smartphone app. It appears at the bottom of any page post.

To view all comment metrics for a page you administer, click on the insights tab. So you could get the number of  engagements for the posts.

Twitter

In twitter, you can see the number of comments on any of your tweets in your profile at the bottom of each tweet.

Instagram

Instagram does not provide any sum of comments metrics for any accounts. If you like to click on the individual post, you can see the number of comments for that post.