What is Social Media Infographics?

Social media Infographics are clipped compounds of information and graphics  they are help us to visualize the elements to learn. Through the use of social media infographics the information will understand more quickly and clearly  Everyone likes to get the information from a picture than a block of text. Here are some social media infographics that give some valuable insights.

1. Social media strategy

Here are some social media infographics strategy steps that tell if you are doing it rights. This Social media  infographics is simple yet effective.

i. Have a team

Social media strategy need not be owned by a single person. You always should have a cross-functional team to develop the strategy, to implement and to manage the social campaign.

ii. Listen, Compare and take the decision

Most often the social listening is ignored. Extend the usage of keywords and phrases beyond the brand name and the audience will provide a good guide to where and how you need to be active in social media.

iii.Main aim

With the help of social media infographics, a variety of business objectives can be attained. But the best social media strategies are focused on a narrow rationale for social. Some of the objectives are sales, loyalty, retention, awareness.

iv. Opt the metrics

How can we determine whether social media is adding business value? What can key performance indicators be used to assess the effectiveness of social media strategy? Will it be possible to measure ROI? How to understand past likes and engagement?

v. Analyze and understand the audiences

Who will you interact while using social media? What are the characteristics and information needs of the current or prospective audience?

vi. Your idea

The only one thing that needs to be focused on is the way you approach and adapt to attract the audience. Looking into examples, we can understand that Disney is not about the movies, it’s about the magic. And Apple is not about the technology, it is about the innovation. So, what about you?

vii. How to remain as human?

The main objective of the social forces is to compete with the competitors. So even though we do a campaign for a company. The company need to act like a person to some extent.

viii. Create a channel plan

After understanding the importance of social media and how to measure the success you can turn on to chart a plan on how o implement the campaign on Facebook, Twitter etc.

2. Preparation of a Social Media Strategy

Using the social media requires a long-term commitment. Therefore you won’t get results in a week.

i. Define what you do?

Make a clear note about your product or service in a sentence. Make it as simple as possible.

ii. Listen to the audience

Listen to what and who’s talking about you. Find out all the conversations that mention the brand directly or related to you in general

iii. Set a goal to achieve

It is very important to set a goal and try to achieve it. In the end, you need to have to produce results, so jot it down.

iv. Find out the communities and influencers

By listening to the conversations you will be able to find out who is talking about your brand.

v. Define the audience

Select the audience that you target for.

vi. Make sure your audience knows you

Make a clear understanding of your audience, about their interaction. It is very important to whom you are talking.

vii. Mention what you do in a single message

The message that you provide needs to make your fans happy. This is the most likely reason why people buy from you. Remain meaningful for the audience.

viii. Plan the content

Make a schedule on how often you create content. On creating the content, concentrate on the need of the audience.

ix.Channels, tools and distribution

Find the ways to get the content to the audience. Find out then place where your audience is. The website is the foundation for the marketing, so find a place of the website.

x. Look into Conversations

Social media activities is to understand what people talk to you and each other. To carry forth the conversation you need to remain personal and identifiable. Make a decision on how much time you will spend on listening, posting and replying and work according to schedule and don’t censor on criticism.

xi. Understand the improvements from Results and ROI

How will you understand if its working or not? Look if you get value out of social media activities that you put in it. A year is long enough to start seeing the results. If you haven’t found the results review, adjust and improve.

xii. Time

We know that a specific period of time is needed to bring out the results. Make sure that they have the time. Make a clear statement about the time needed for the social media campaigning.

xiii. Money

Sometimes you need to hire people from outside the company to develop Facebook, designs, applications etc. Also, there is a need for media coverage, emails etc. Add all this together and make sure that you can justify the budget to the management.

3. Influencer Marketing

Social influencers are the most powerful figures as it helps to build the brand and can also destroy it. Consumers trust influencers more than the brands. Here is a research result:

92% of consumers trust recommendations from other people. While 70% depends on online customer reviews. 47% of US readers depend on blogs to find new trends and ideas, 35% of US readers look at blogs to discover new products. But 20% of women active on social media gets motivated by the bloggers they know.

To fulfil types of Goals when working with the influencers

i. Brand Awareness: Helps to introduce the brand and the products to new audiences.
ii. Education: It is better to use a video or a tutorial to make your products or brand more aware.
iii. SEO Authority: Once you get links from popular sites then it will boost your site.
iv. Use cases: Make the users clear on how to use the products by providing the use cases.
v. Social Following: With the help of influencers social following can be increased.
vi. Control the damage: With the help of influential people, you can reverse negative reviews and opinions.
vii. Sales & Trust: Reviews and endorsements by the customers help to sell products and also helps to improve the trust.

Tips for the Influencer Marketing

1. Research: Make a thorough and well-detailed study before blasting out a pitch.
2. Relevance: Relevance is more important than the mass reach.
3. Remain realistic: Show the respect for the time and effort of influencer.
4. Think Creatively: Bring creative ideas to the influencer but remain open to the feedback from an influencer.
5. Measure success: Know the metrics before starting the campaign and collect them when the campaign is over.

4. Social Media Tools

This tool helps you with social listening, monitoring conversations, optimizing campaigns etc.

i. Social listening: This software helps the companies to understand the conversations happening about their companies, competitors and on the keywords. This is the most relevant social listening tools meltwater buzz,Brandwatch Trendrr(paid and free), viralheat, socialmention.

ii. Social Conversation: This software is used to effectively find and respond to customer inquiries and comments in real-time. Some of the Social Conversation tools used are ArgyleSocial, hootsuite(paid and free), Spredfast, sprinklr,postling.

iii. Social Marketing: This software is used for creating and managing campaigns, promotions and other creative projects on different platforms. Some of the tools that can be used here are EngageSciences, BuddyMedia, AgoraPulse, shoutlet, SHORTSTACK.

iv. Social Analytics: With this software, you can measure and understand the results of a company’s social media efforts. Tools used for social analytics include Simply Measured, socialbakers, Crowdbooster, sproutsocial, SorceMetrics.

v.Social Influencer: These tools will help you to find and engage with social media users that are influential in some topics and helps to understand the sphere of influence. The tool used for social influencer is appinions, GroupHigh,KLOUT,peekanalytics(paid and free), Kr.

Facebook pixel helps in tracking the conversions from Facebook ads, optimize ads to remarket qualified ads and these codes are placed on the website. It helps to track the users as they interact with website and Facebook ads.

Advantages  of using Facebook pixel

Data collected from the Facebook pixel tracking can be used in several ways to refine facebook advertising strategy.

Track Conversions

Facebook pixel allows monitoring how people interact with the website after viewing facebook ad. You also the option to track customers across the devices.

Remarket

Pixel tracking data allows showing ads to people who already visit the site. You also have the option to show people an ad that they have abandoned in a shopping cart or added to a wishlist on the website.

Create audiences who look alike

Targeting data build audiences of similar likes, interests, and demographics to people who are ready to interact with the website to expand the potential customer base.

Run effective ads

Facebook pixel makes your ads more effective by enhancing the quality of the ads by improving the targeting people.

How to use Facebook Pixel?

Use Facebook pixel tracking to collect data by setting up the conversions.

How to create and to add to the website?

  1. Create the pixel.
  •  Click the hamburger icon and choose pixels from Facebook Manager Ads.
  •  Click on create a pixel.
  •  Name the pixel, accept the terms and click Next.
  1. Add pixel code to your website.

Install some code on the web pages by putting the pixel to work gathering information on the website.

  • Copy and paste the code.
  • Copy and paste the pixel base code in the header code of the website, post it at the <head> tag.
  • Copy the event code based on the actions that you want to track on the website.
  • Paste the event code in the appropriate location on the webpage based on the action that you want to track.
  1. Make a confirmation.
  • At first, download the Facebook pixel helper extension for the Google Chrome.
  • Visit the page where you installed.

 

The travel industry has been transformed as a result of digitization and now the whole industry has coped with the changes. The industry that has affected the digital development is travel and tourism. We can see and experience that travel as well as lodging or accommodation industry is the one that use digital marketing techniques to engage communities and make sure their clients have the possible breakout.

To perform well and to gain competitive benefits travel industry are eagerly looking for unique ways to reach the audience. Nowadays we use computers, laptops, mobiles etc to acquire information regarding the tourist industry that includes travel, food, and related activities.

We can see the top-notch industries in the top results of SERP .Thus, keep in mind that digital marketing is the way to reach the large audience in a quick way at the lower cost. Digital marketing channels help customers via online. Digital marketing for travel creates a large boom for the audience that can be through an article, audio, email, and video. Let us see some tips on how to conduct digital marketing for travel industry

1.Impact of SEO on User’s decision

We know that, if we search for a particular keyword we will click on the top result of SERP. Thus we know that page rank at the top of SERP is very important. However, Google algorithms decide which website will rank on the SERP  thus it is necessary to optimize the website continuously. Keywords on your website need to be used to increase the importance of your website.

2.The relevance of Social Media

Traditional communication has been replaced by the involvement of social media. Let us see an example when we travel we look for reviews, posts, pictures etc. Thus it is very clear that travel industries take advantage of social media networking tools to enhance business at the very low cost that helps to generate the public interest.

3.Increased number of mobile users

We can see that most of the business travelers use the smartphone during the trip planning process . they do online research before making any decision relating to travel. This indicates that a lot of people access the internet through phones . it is very important and necessary to have a responsive website.  So in order to make the traveling process easy for the audience, travel professionals, hotel owners have turned to digital marketing agencies. Most of the companies adopt digital marketing strategy to quickly reach their target audience.

Statistics Of Digital Marketing For Travel Industry

Travel and tourism industry is changing very fastly. Let us keep an eye at the upcoming trends of digital marketing for travel industry in India.

1.To maximize revenue go for Online Bookings

Still, many tour companies work with traditional methods for daily management so the users who are using the digital medium are not able to come across the services they are searching in the online channel.

  • There is a surge in bookings after the implementation of online booking system.
  • Most of the traveler’s book hotels for the same day via the mobile device.

There are travelers who want to book tours and activities connected to it online and most of the tour and travel operators are not ready to provide the service.

2. Enhance the online Reputation

  • 95 % people read reviews prior to booking.
  • Most users usually refer reviews before making a decision.
  • The majority prefer for summarized review but about 60% prefer reading full-text reviews.

Therefore it is very important to build up the online presence of your company and to build positive reviews.

3. Businesses who have mobile-optimized sites are the real winners

Mobile bookings on travel and tourism have grown drastically. 50% of users visit the site through phone or tablet. About 45% of travelers use mobile devices to book pre-trip activities. Since the number of users who use internet and mobiles are increasing it is very important to use responsive booking system and website builder. Make sure you have a mobile-optimized template with great UX with great UI design with good loading speed.

Social Media Statistics Of Travel Industry

1.Entry of Social media in the travel industry

Most people posts pictures while traveling in the social media’s like WhatsApp, Facebook.  Twitter users create positive vibes for the mentioned brands by sharing travel experiences. It is advisable not to try out hands-on every social media channel. Find where your target users are active. If there does not exist your target audience don’t jump to a social network.

 2. Best toolbox for marketing is visuals and videos

Photos have a great influence on the travelers. We need to think out of the box to stand out in the tourism industry. For a travel agency, it is very important to place compelling visuals. Videos account for two-thirds of consumer internet. It is best to try out videos. If the first video doesn’t gain transaction even then stick to the videos and you will surely receive the feedback.

Travel Industry Trends

The travel industry has transformed into a digital sector since the business and leisure travelers are making the travel arrangements using the internet. Trends that are rocking in the travel industry is listed below, understand and capitalize on them:

1.Social Media’s Influence

Social media has a great influence on the travel industry. Most of the travelers say that social media changes their travel plans and the majority of travelers suggested that they like to book a trip from the company liked by their friend rather than a conventional Facebook ad.

2.Recommendations from friends have a great influence

Majority spent 30 minutes in reviews before booking. This implies that bad reviews need to be dealt with carefully and the complaints need to be addressed patiently and politely. If you are ready to go an extra mile with the customers it could lead to more leads than a promotional campaign.

3.Data that makes you unique

Unique data helps to achieve offerings and to track the preferences. Most of the people prefer that customized itineraries are more appealing. Artificial Intelligence along with the unique data help you with virtual travel assistants.

4.Virtual Reality

Virtual Reality is mostly looked upon in online travel marketing. Virtual reality helps you to try before you purchase. The development of virtual reality will make you look at the resort, room etc.

Strategies To Be Adopted While Doing Digital Marketing For Travel Industry

There is a need for the strategies to conduct digital marketing for travel industry. Here some of the strategies are listed. Have a look at these plans.

1.Reach the visitors before you arrive

Travel and accommodation marketing organizations need to build relationships with the visitors before they search and reach beside you. Campaigns could be conducted by the traveler and the questions like where to stay, how to use transportation systems will be answered.

For example, you can surprise your guests at airports or stations. Most probably travelers will post an update on Twitter or Instagram and this will become an opportunity for the tourism marketers to connect with them.

2.How to handle the negative travelers?

Plan a strategy when things are out of hand. It is better to develop more training and to plan on how to deal with negative clients. If you respond early you can mute negative experiences and can minimize the impact.

3.Social media data to enhance and understand the visitors

Social media users update their profiles where ever they go. Thus social media helps them to understand the market visitors destination. Deep understanding helps you to develop effective advertising campaigns.

4.  Instagram

Yinstagramou can find visually appealing pictures, videos in traveling industry. When these two meets you can see high engagement, huge return on investment etc. Thus it is very true that Instagram creates high engagement for travel brands.Hope you got an idea on how digitization is important in the travel industry and the role played by the digital marketing trends in the industry. Keep these in mind and do the digital marketing for travel industry.