Even though Social media is very good and an important for managing the social media accounts of other business but sometimes it seems to be overwhelming. Usual activities include creating content, sharing, engaging with followers, community management etc. One of the effective ways to manage social media is to use social media management tools that improve efficiency and gives out better results. Tools that we discuss over here will help you to boost your social media profiles engagement. Let’s have a glance at the best social media management tools for 2018.

Best Social Media Management Tools for 2018

1. Hootsuite:

Hootsuite  is an enterprise level social media management tool that is being used by over 10 million professionals. This tool helps in scheduling and analyzing social media marketing campaigns. Also, there are a number of tools that might help your team to create an account for social networks. This is one of the Best Social Media Management Tools for 2018

2. Agorapulse:

This tool helps to schedule content for social media’s like Twitter, Facebook, Instagram in one place. In addition to Agorapulse, also has reported for the above mentioned three social networks. You can market content and can run the promotions from Agorapulse.

3. Social Oomph:

This tool helps you to schedule content on Facebook and Twitter on an automated schedule. This is one of the best and most powerful social media management tools in the market. Also, there is a provision to create welcome messages in Twitter. This tool also has numerous premium options that allow you to schedule photos, Facebook and LinkedIn.

4. Everypost:

This helps in ministering schedule customized posts, visual content and share the content on Facebook, Twitter, Google Plus, LinkedIn, Tumbler and Pinterest. It is helpful for posting on both Android and iPhone devices.

5. Bit.ly:

It is a reporting as well as an URL shortener tool. It nourishes Twitter with short posts and also helps in tracking the clicks to help you understand how well the content converts traffic to the website.

Social Media Management

6. Sprout:

Sprout is a tool for social media agencies because this is a social media management tool that can be used for multiple Twitter and Facebook accounts. This is another Best Social Media Management Tools for 2018.

7. Crowd Booster:

This is a Social media analytics tool helps to optimize the social media marketing that helps to update analytics on a consistent basis. You also have the option to create custom reports that are helpful for clients.

8. EdgeRank Checker:

EdgeRank Checker helps you to understand the ways to optimize the Facebook content. It also enhances to create custom reports helpful for clients. It also helps in creating content that increases engagement and optimizes news feed response.

9. SocialBro:

This tool is a Twitter marketing tool which helps you with all of your twitter needs like scheduling content, reports, creating ads on Twitter.

10. Tailwind:

It helps you with Pinterest marketing efforts. It is an official partner for Pinterest marketing. This tool will also create multi-board pins, uploads, calendar scheduling. Also helps in optimizing the times to post the pin to get the maximum possible engagement. Finally, it was designed to manage multiple accounts. This makes an ideal tool for agencies providing social media services.


11: Buffer:

It is a tool to schedule social media posts from links to share across the web. You also have the option to share posts on social media like Twitter, G+, Pinterest, LinkedIn etc. So the tools like HootSuite and Buffer are the two Best Social Media Management Tools for 2018.

12: Oktopost:

It is a social media management tool mainly focussed on generating leads for businesses. This is the main thing that is lacking with Hootsuite.

13. MeetEdgar:

It helps in reaching out a larger traffic from recycled content. So this tool recycles your posts.

14: IFTT:

This is an automation tool that will select the thing that you need in order to market your business or product on social networking sites like Facebook, Twitter etc.

15. Tweepi:

This tool helps to find targeted users on social media – Twitter and helps to stay connected to the followers by interacting on a regular basis.

16. Socedo: 

It is an automated  Best Social Media management tool for 2018 for lead generation tool works with Twitter and LinkedIn to find the leads from social media. So, first of all, find the qualified and right leads and then add it to your sales funnel.

17. SocialFlow: 

This tool manages paid, owned and earned social media campaigns. It recommends posts, pins or retweets for you to promote. You can also use keywords and segmentation to analyze the campaigns.

These are some of the Best Social Media Management Tools for 2018. In order to choose the right social media management tools for the business requires having a good understanding of your needs. Focus on the tools that can improve the things that you are already doing on social media currently.  If you continue to have a better chance of using the right social media management tool for business you can succeed in it.



We come across campaigns every day whether it is on TV, social media or in a social demonstration. A social media marketing campaign is the effort to assist business goals using different social media platforms. Because of the different focus, targeting and measurability campaigns differ every day. As we are focusing on how to run a social media marketing campaign, 4 sections in social media marketing campaign listed below:

  • Establish Goals
  • Understand the Target Audience
  • Create Content
  • Create Plan

How To Run A Social Media Marketing Campaign


Establish the Goals

Campaigns are run to promote a new product, to generate brand awareness, to drive traffic to a website etc. Your goals need to be specific, measurable, attainable, relevant and time specific.

Understand your Audience and Work Accordingly

Understand and define your audience if you want to succeed in the process of how to run a social media marketing campaign. For example, while running a campaign for the gym the customer segments include men, women between the age of 30 and 64. But during the new year campaign, they will focus on the ones who don’t actually attend the gym but want to start an active lifestyle as a new resolution of the year.

Create Content

Content should be aligned with the goals and target audience. Make use of the core topic and create the content accordingly. Here are the suggestions for the way of writing the content:

Question & Answer format: This could be in the form of video, blog post or comments etc. Question answering format is the best way of generating interaction for creating a relationship.

Images: Make use of images since images bring up more engagement, interaction. Choose good and catching images since it will reflect on your brand.

Videos: Nowadays videos are the most trending and effective content that can be guided. Varieties of video content on social media include 360 videos, time lapse etc. If you are planning to do a campaign on facebook then the video is a must.

Events and Polls: Events ties online and offline interactions. To interact with the audience and to find about them use polls in the social media.

Hashtags: Use hashtags related to the brand and product.

User-generated content: User-generated content is a way to make your campaign more attractive.

Introduce a new plan

For everything to succeed there is a need for a well-defined plan. In the case of social media, a good and well-defined plan is needed. Plans should contain the elements listed below:

Platforms: Make sure about the platforms that you use for the interactions.

Content types of the plan: Be sure of the content you opt for the campaign.

Content Calendar: Keep the content realistic and make the most use of the available resources.

Metrics measurement: Metrics used to measure the success will be determined by the goal. For example, if your goal is to increase the traffic then you would measure CTR and if your focus is to generate brand awareness then you would measure likes, comments, shares etc. Determine your metrics and measure them consistently.  Social media marketing campaign is very effective if we utilize it very well and in a decorum. Fore  more details about how to run a social media marketing campaign click here: