Best Off-page SEO strategies to Build Your Online Reputation

Search engine optimization is a technique used to improve traffic to your website by high-rank position in the search engine result page (SERP). Choose the correct, best Off-page SEO strategies to Build Your Online Reputation. On-page SEO and Off-page SEO are the two techniques to improve your website position in SERP

On-page SEO includes all things on our website such as title, meta description, content, image, internal links etc.

Off-page SEO

Off-page SEO plays an important role to improve your website ranking. Off-page SEO definitely make your website popular on the internet. Through this techniques, we can get more visibility in search engine. Now we go to detailed discussions about best Off-page SEO strategies to build up your online reputation.

off-page-seo

Benefits of Off-page SEO strategies

Through off-page optimization, our website gets lots of benefits. some of them are:

  • Increase in ranking: The website will rank position higher in SERP. Through this, we get more visitors to your website.
  • Increase in page rank: This is actually Google introduced. page rank value between 0 to 10. page rank indicates the quality of a website in the eye of Google.

Off-page SEO techniques

off-page SEO techniques

For improving our website ranking, we have lots of off-page SEO techniques. Off-page techniques improve your website position in SERP. The main Off-page strategies are given below.

Social Media Engagement

Social media engagement is the best off-page activity in SEO. This is also a form of link building. The most popular social networking sites like facebook, twitter, LinkedIn, Orkut, Pinterest and first create your own profile. Share your post on this social media. Depending on the like and share your post on this social media, it will definitely increase your website ranking.

Social media engagement

 

 

 

 

 

Directory submission

Directory submission is another one best off-page activity. For improving website ranking, most popularly used this. But directory submission is an old school SEO practices. Through this directory submission, build quality backlinks. Choose a good directory and select a proper category. Submit your website to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo. Directory submission gives good result and these results stand out over a longer time period.

Directory submission

Article submission

Article submission is a recently used off-page SEO technique. Submit your article in high PR article submission directory. In directory submission, we get tinny pages, powerless and less content. But in article submission, we get rich content. EzineArticle.com, SearchWarp.com, eHow.com, ArticlesBase.com, these are the free article submission website.

article submission

Forum posting

Create a forum online discussion board of your own and start a discussion and share the topics. In this forum posting post or reply to a thread in other service-related existing forums. Through this allow links in your signature which can be crawled by the search engine. Forum posting is an effective way to build backlinks to your site.

forum

Blogging

Blogging is one of the simple off-page SEO techniques. This is a most powerful and effective way to promote company or website in online. Create your own blog of your company or website and write fresh and quality content.

blogging

 Search engine submission

Submit your website to the most popular search engines like Google, Yahoo, MSN, Alexa, Alltheweb

Social Bookmarking

This is an effective way of promoting your website online. Bookmark your webpage on a popular bookmarking website, then you get high traffic to your webpage. The most popular bookmarking sites are Digg, Delicious, StumbleUpon, Propeller, Tumblr.

social bookmarking

Link Exchange

Link exchange is simple off-page activity. For improve your link popularity, exchange links with the service-related website. This is a major factor of Google page rank algorithm.

link exchange

Press Release submission

The press release is another off-page SEO technique. Most press releases are paid. 1888pressrelease, Open  PR, PR Leap, these are the popular PR websites.

press release

Use this best off-page SEO strategies to  Build Your Online Reputation and improve your website ranking. I hope this will be very useful to you.

 

Praseetha Vijayan

Best and Top Social Media Share Plugins For Your WordPress Websites

Top social media plugins for wordpress

Top Social Media Plugins For WordPress that you will get more shares and better visibility. Social Media became the best promoter in the world. At first social media platforms are for just connecting people via chat, post etc. Later the idea of promotional activities come to social media. Now each and every person is promoting their website and product through social media. And it increased traffic to that websites. Top Social Media Plugins For WordPress boost your social media performance.

Today not only from film industry every other industry are promoting via social media. You can’t find any businessman who has no social media promotion. Traffic to your site will increase and you will gain more profit. By adding social media sharing buttons to your websites, users can easily find your social media profiles and more traffic will get. Don’t worry about how to add such icons. It is really easy with plugins available in WordPress. So by using plugins, social media sharing can be done easily. Top social media plugins for WordPress serves as big role in social media.

The icons must be attractive and must keep a particular space between social media icons. Always place all the social media icons in one row don’t scatter the icons on the website. Because it may hard to find the share icons you need. There are lots of Top social media plugins for WordPress. Today each and every website have social media share icons and you can’t find a website that is not added these icons. Top social media plugins for WordPress provide more benefits.

Eventual Social Media Icons

 This is used for many WordPress websites. This plugin supports 10 social media sites and it is an attractive package too. Users get email share option here. The brand logo is supported by this plugin and this plugin is highly desirable.

Specialties:

  • We can alter the size, color, position, and appearance
  • Organized floating share bar
  • Fast loading

AddToAny Button

addtoany

AddToAny share button contains many social media icons and you can easily choose from it. This plugin used in WordPress sites to add social media icons and it is the oldest plugin too.

Specialties:

  • Icons can be placed anywhere on the page as you wish
  • Organized by Google analytics
  • Supports a huge number of social media networks

Social Pug Plugin

socialpug

Maybe sometimes the social media buttons you wish to add is absent, because that particular plugin doesn’t have these buttons functions. And these social media platforms may increase traffic and interaction with your site. The solution to this problem is Social pug plugin. This plugin supports Google+, Twitter, Facebook, and Pinterest.

Specialties:

  • Shows social share counts
  • We can edit button labels
  • Button arrangement in 4 different areas

Total install by users: 40,000+

Supsystic Social Media Share Button

supsystic share button

Social share button by Supsystic is the best one for you if you want to publicize your business or websites. This plugin has button replacement options and provides custom designs and labels in button. You can share the content to any social media networks like facebook, twitter etc.

Specialties:

  • Suitable for all screen sizes
  • Attractive social sharing plugin
  • Supports to show social plugins on specific pages

GetSocial Social Sharing Analytics

getsocial sharebutton

Highly attractive, great design and placement options are its key features. Users will get different social sharing buttons and contents can be shared easily. Pop-ups and subscriber bars in this plugin will increase traffic and users interactions. Analytics is also added.

Specialties:

  • Real-time analytics
  • Shows correct page virality scores
  • Image sharing is possible

Quick And Simple Social Share Buttons

If you read something informative you can share it on social media by using easy social share buttons in WordPress. This process is easy and the followers in your social media will get quality content or information.

Specialties:

  • Fly-ins and pop-ups
  • Plugins can be added to 22 different locations
  • Button text can be edited

 Social Share Buttons By Sharify Plugin

This plugin adds more beauty to your site. This is one of the favorite plugins of everyone. It is organized with any website and it is fast too. Your site gets beautiful social share buttons.

 Specialties:

  • Changes can be done in button colors
  • Capability to display or hide buttons
  • Sensitive share buttons for all social media networks

 Cresta Social Share Counter

cresta social share counter

The user-friendly interface of Cresta plugin allows users to access it in an easy way. Sharing of posts, pages, informative contents etc. can be easily shared. The total number of shares and social counters details will show in this plugin.

Specialties:

  • 9 types of button style
  • Shows social counter
  • Suitable for selected network

If you have any queries please contact us

 

 

 

 

social media

Social Media Marketing Strategy is to establish the objectives and goals that you hope to achieve. Having these objectives also allows you to quickly react when social media campaigns are not meeting your expectations. A social media marketing strategy is the summary of everything you plan to do and hope to achieve for your business using social networks. A few years ago, every business used to operate locally and would promote about their products either by distributing pamphlets. With the advent of technology, people started using radio, television as the means to promote their products and services.

In addition few of the businesses embraced telemarketing, print advertisements, conducting trade shows and send emails to the prospective customers. These marketing practices have helped a huge success to the business, but today people are searching for the products online and are ignoring to see the traditional advertisements about the product.

There comes the role of social media, the best and powerful marketing tactic used by all the businesses irrespective of size to create awareness about the product and gain huge traffic and sales to the business. This social media marketing strategy can be used by the businesses that are operating locally to gain footfall to its tore. The term social media has become the buzzword in the recent times where people from different geographies connect, interact and share content online. There are around 62% of adults who are using social media from their desktops, tablets, smart devices, handheld music players, etc.

Social-Media-strategy.Few of the statistics that quote the popularity of social media include
• 1 billion people are using Facebook every month
• 5 lakh people are using Twitter every month
• Google + is used by around 2 billion people every day
• Instagram is uploaded with over 5 million pictures every hour
• YouTube is getting over 3600 hours of videos uploaded every hour

 

Social media marketing strategy is not just used by the people to connect to friends and family, but is also been used as a marketing platform by many businesses from small restaurants to top technology giants. Every company is holding their social presence. As per the Burson-Marstellar Fortune 100 Social Statistics Report for 2012, it was found that.
There are around 100 million social mentions of fortune 100 companies.

• 87% of Fortune 100 companies are using social media
• 75% of Fortune 100 companies have their presence on Facebook
• 50% of Fortune 100 companies hold Google+ account
• 25% of Fortune 100 companies hold Pinterest account
• Every corporate YouTube channel is getting on an average of around 2 million views

However, you do not need to be in the list of fortune 100 companies to use social media, but is just the statistics that are showing how businesses are using social media as their marketing platform. With many large size organizations being on online social communities, it has become cumbersome for small business to join the social media movement.

Social media marketing strategy is totally bringing a new way of communication between the people and has become a brilliant marketing tool for small size businesses. As per the Digital producer, Hannah Twigg, it was found that social media marketing strategy is letting businesses to communicate with the customers in real-time virtually which is driving the businesses to turn the prospective customer into potential customer. With umpteen people on social media, it has become cumbersome for the businesses on targeting new and existing customers.

marketing

When it is referral traffic, many people believe the words of others who are using the product rather than believing the marketing campaigns. The more fans you have on social media, the more likes and shares you get for the content you publish. In fact, when your customer is promoting your brand, the friends and family members in his/her circles will have a look over your brand.

Small businesses have an opportunity to embrace right and potential social media marketing strategies to engage the clients by spreading a word about their products and services. Today, customers are making purchases of the products that are recommended by their friends and family members; hence it is crucial for small businesses to have a strong social media presence.

Social media is used by the ecommerce industry to promote the products to the global audience. The importance of this social media is growing day by day, as it is found to be the best platform to reach a sea of targeted audience. There are various brands that are promoting using traditional ways are taking a plunge onto the social media to promote their brand to boost its reputation in the online world. The ecommerce brands can target the customers based on the demographics by applying the right social media strategies.
The social media strategies should develop and promote online engagement.

Ecommerce Social Media

Use comprehensive content

When the customer lands on your social media profile, make sure that the content on the brand page is not just related to the brand, but give information on how to pick the best products related to your industry. This helps you to engage the customers on your page for a long time and compel them to take a desired action. In addition, your content should be worth sharing. If it is informative and intriguing, the visitors would share with the other people. The people who like you post will land on your social media page. The best way to interact with users is to publish interesting posts related to ecommerce industry that will drive them to land on ecommerce portal.
Few of the user-poll statistics that gives you how your content will promote client interaction.

  • 61% of the followers are buying the products of a particular brand, since they found the brand content to be engaging and informative
  • 78% of followers have purchased the products of a brand by getting influenced with its brand content.
  • In fact, the ecommerce site that is having a social presence is getting 1 of 10 customers from social media.
    If the social media campaigns are not so informative and you see decline in the number of followers, then it will have a greater impact on the new posts that you publish on Facebook, Twitter and other social media site. You need to push content onto social media based on the engagement rate.

To grab the attention of niche customers to your social media page, it is crucial for ecommerce brands to share content consistently no matter whether it is a recycled article or a piece of content. By posting engaging content on social media page of your brand will pull the audience to land on your page, go through the content and then land on your official ecommerce site to make purchases. It is challenge for the brand to post content in all the social media pages at one go. However, there are a few softwares available which help you to post the content on all social media at a time based on the prepared content calendar. As per the content calendar, the content would be posted on the social media profile.

Factors in SEO strategies

You can improve the search engine ranking of your brand slowly with the help of social media. The higher the number of followers on social media, the top would be your site ranking and visibility. Number of followers is not counted based on the organic interactivity. It is crucial for the brands to have quality external inbound links to get good ranking on Google search results and to generate a sea of traffic. However, the links should be of high quality and should bring in qualified traffic. In addition, you can use local listings, hash tags, keywords, etc. to allow users to search for their desired content with ease and share to boost its search engine ranking.

Create reviews

Social media reviews will boost the confidence of the followers. If the visitor is engaged on the review for a long time, then there are high chances of them getting converted into a customer. If the brand is selling umpteen products online, then there are chances of customers leaving feedback and reviews about the products. As per the study, it was found that around 70% of customers are reading the reviews prior to purchasing the products from the ecommerce portals.

The social media pages will encourage the customers to leave reviews about the brand after using the product. In fact, the review page will grab the attention of customers to leave reviews about the brand. It is crucial for you to have a review page to encourage customers to write a review. And, if your brand does not have any reviews, then the customer would express interest in buying the products of the brand that has good reviews.

Does your brand posses online persona?

It is crucial for you to have an online persona, since the brands holding online personal are found to have more engagement rate. The content you post about your brand will reflect the image and garner the attention of customers towards your ecommerce platform and engage them. In this case, the content would not go viral by chance, but the brands will develop content that will go viral in every post. Unlike the news sites and other online platforms which grab the attention of a huge audience, brands will pull the attention of the followers who are diehard fan of the brand and connect with them. For instance, there are a few makeup brands will become more successfully by engaging the followers than the brands with organizational base. In fact, around 71% of customers who had a great social media service experience are spreading a word of mouth about the brand and compelling them to buy the products.

Have effective communication with the followers

Brands that are not visible online would get less direct customers, since many people look for the brands that are making vociferous ads online and are providing excellent customer support by answering all the queries of the customers. When you answer the query of the customer who has posted on your social media page would make you as a reliable vendor and a quick problem solver. In addition, there are a few brands that are creating promotional videos about their ecommerce brands and publishing them on social media to engage the followers. This type of marketing strategy will build trust and help you get more prospective customers.

To serve many customers and reach the target audience globally, the human representatives of the brand should be proactive in answering all the queries of the customers during discussion on the blog post published by you.
Followers like to engage with the brands and they show their love for the brand on social media by tweeting or commenting on its social media page. If your brand has presence on multiple social media channels, it becomes little daunting to handle all the profiles successfully. However, there comes the role of social media management software using which you can manage all the profits successfully.

Use paid advertising

Social media pages will drive traffic from content, pictures and videos do not necessarily need to have organic followers. There are many people who go through the content published by a brand, but only a few will follow the posts of a particular brand and turn as the potential customer. No matter whether your ecommerce venture has an organized and structured social media content creation strategy without the creation of paid advertisement, you cannot see the expected traffic to your brand. In fact, there are around 70 million business pages on Facebook. So, to create an image for yourself, you need to embrace paid ads. Facebook has changed its advertisement strategy into micro formulas to grab the attention of followers to engage with the content of the brand. When you embrace paid social media advertising, it helps you to reach the potential followers besides helping you to engage well with your old followers.

Moreover, the paid ads will reach the new followers who would love to engage with the brand that is creating fresh and informative content. The new followers liking the content would share it with others and engage on your business page for a long time. In fact, this follower will repeatedly visit your page to consume new content. The online users will do thorough research about the brand and product prior to buying from your ecommerce portal. It is extremely important for you to engage the audience on social media with your content. This indeed compels the follower to go through your product content. The brand that has negative reviews and poor feedback from the clients would take a toll on the brand reputation and Google ranking. You need to create positive content about your brand to drive followers to your brand and to the site eventually to make purchases.

On Page SEO Techniques or On-Site SEO is the practice of optimizing elements on the website in order to rank higher and to earn a good traffic from search engine. The fundamental goal of On-site SEO is to make a page useful for both search engine and users. On page SEO activities include using keywords in right place and in density, usage of internal links, meta tags, taking care of image SEO etc. Here let us look at the best on-page SEO techniques to be implemented in detail to attain a good ranking.

on page seo techniques to be implemented for better ranking

 On Page SEO Techniques

  • In-depth Content: Content must be thorough to attain a good ranking. Google Panda update was to eliminate thin content.
  • Convenience: Google checks the content to know whether it is readable? Is it organized or not?
  • Exclusive: The content in the page must be unique and properly addressed.
  • Credible & Definitive: Checks whether your content is good enough to read and does it provide the information that the user queries for.

Keyword Agnostic On-Page SEO Techniques

  1. Links used in the Page

It is a very important aspect of on-site SEO. Whether the link is external or internal? How many links are there? Let’s look what is an internal as well as external links?

Internal Links are the links that point at the same domain that the links exist on. While External Links point at any domain other than the source link.

Why External Links so important?

  •  It is the most important source of ranking power.
  • These links pass equity differently than internal links. Since search engine listens what others say about you.

2.Page Load Speed

Page load speed is a measurement of how fast the content on your page loads. It is described either in “page load time” or “time to the first byte”. Your page load can be evaluated using Google’s Page Speed Insights.

 3. Handling of Schema.org structured data or other markups.

Schema.org is semantic vocabulary that you can add to the HTML to represent your page in SERPs. Structured data contains the pair of a name with a value which helps search engine in categorizing and indexing your content.

4.Page URL Structure

It must be shorter than 2083 characters. It must be simple and relevant. Use hyphens to separate words. Always use lowercase letters for URL.

5. Mobile Friendliness

By doing this we ensure that visitors who access your site from mobile devices have an experience optimized for their specific device. It is best to adopt the responsive design for the sites which serves the same content to mobile and desktop users.

6. Page Metadata

  It describes the page content. Let’s have glance through the metadata.

     i.Meta keywords attribute – keyword relevant to your page.

    ii.Title tags – text that appears at the top of the browser.

    iii.Meta description attribute – a brief description of the page.

    iv.Meta robots attribute – you are telling the search engine what to do with your pages.

      index/noindex – tells search engines whether to show your page or not.

      follow/nofollow – tells the search engine what to do with the links on your pages.

On Page SEO Ranking Factors

  1. Content of Page: Good content has demand since it provides relevant information.
  2. Title Tag must contain 50 to 60 characters. Try to put the keyword first. Also add modifiers to your title like best, 2018, review etc.
  3. Use SEO friendly URL.
  4. Fascinate with multimedia images: Inclusion of images reduces bounce rate and it also boosts user-interaction signals.
  5. Use the keyword in first 100 words.
  6. Use internal and external links.
  7. Apply LSI keyword – To understand about a particular query Google looks at LSI keywords or synonyms of the searched keyword. LSI stands for latent semantic indexing.
  8. Image Optimization: Include targeting keyword in the image file name and also in the alt text. To write good alt text keep the tips given below in mind. Describe the image as clearly as possible and keep it short. Also, use the focusing keyword in it.

Hope you all get a small idea of the On Page Optimization techniques and it’s ranking factors.

Ancy Thomas

 

 

 

 

Webmaster Tools : The Mock Point

Search engine optimization is a set of process used to list a web page or website in top search results. There are many seo tools available today. But Google webmaster tool is the best in them and also we have Bing webmaster tools too. Here we discuss about how to verify websites by webmaster tools and first we are going with Google webmaster tools.

Google Webmaster Tools

For this you need to login to your mail account. After login take google and search google webmaster tools or you can type the address www.google.com/webmasters/tools. You can see like this

 google webmaster

 

Here click on search console. Then you can see the option add a property. Here you have give your website address and click on add. After this you will reach to verification process.

google webmaster verificationalternate method of webmaster

In the verification process there are different ways but the easiest way is html tag given in alternate method. Select it and you can see a code. Just copy the code and paste it on the header section of your website.

how to verify websites by webmaster tools

For example if you are going to verify your wordpress site then copy the html code and paste it on the text box of google webmaster tools.

google webmaster wordpress verification

If you done your verification process successfully you will get a message about it and click on continue button in that notification.  After the verification you will reach to your search console dashboard.

search console dash board

Here you can see the option crawl, this is used to fetch your page in the verified website. Click on fetch as google in the crawl option after this your fetched page will be shown and you need to click on request indexing.  A new window will come and contain options like crawl this url only and crawl this url and direct links. Select the appropriate one for your page.

Now lets discuss about some other term shown here.

Search Analytics

If you click on search analytics will show the list of keywords searched by users to reach into your site. You can see 5 indicators in that, they are

Queries

It give details about your site ranked at which keyword. We can identify the relevant keywords in this.

Clicks

This means number of users clicking ie, how many people are seeing your site by clicking the search result.

Impressions

This means for a number of keyword search by people your site may appear in the search result. In each search result even if the users don’t visit your site you still get impression.

Click Through Rate

In the search results your site may be present, then many people will click it and visit your site. The percentage of this people is the click through rate.

Position

For each keyword your site have position. Here you can understand your site’s position for each keyword. Top one to three positions are the best.

Some Other Important Terms Are :

Crawl Errors

This will show the errors detected while Google bot checked your site. This section will show all kinds of errors like server errors, missing pages etc.,

Robots.txt

These kinds of files can restrict crawling program of bots from website or from certain files or folders.

So these are the main terms you need to know in web master tools. The webmaster tool provide a communication to us. This will point out the errors and mistake of us. So make use of google webmaster tools to improve your site ranking and to correct your mistakes.

Bing Web Master Tools

The Bing webmaster tools are just like Google webmaster tools but Bing is a search engine owned by Microsoft and available in 40 different languages. Optimization of your web page by bing webmaster tools is by the following process.

Search bing webmaster tools or you can type the address www.bing.com/webmaster. Login via your Microsoft account and after that login to your blogger or wordpress you want to add. In the bing webmaster dash board you can see the option add site.

 

bing webmaster add site

 

Click on add your site and a new set of options will be shown like this :

bing webmaster about site

Here you have to give the website details. Copy the website url and paste it in the text field shown at the top. Add necessary details here and save it.

Verification

bing verification

The easy verification way is to copy the meta tag (option 2). For example if you are going to verify blogger then click on themes and select edit html. Paste the copied code in the head section. After this come back to bing webmaster and click on verify and you will get notification about verification is successful or not. In the dash board you can see the option diagnostics and tools, in that click on fetch as Bingbot.

bing webmaster fetch

Here paste your website address and the pages in it and click on fetch one by one. In the dash board you can see the fetched site. To check the activity click on it and you can see the options like clicks from search, crawl errors, pages indexed, appeared in search, sitemaps  etc.

Crawl Error

Crawl error section shows the errors like unsupported content, page not found, etc, while crawling process.

Sitemaps

Sitemaps can make navigation easy. Sitemap is really important to communicate with search engines. By adding sitemap your website will get better visibility.

These are the main webmaster tools and its verification and extra details. In seo webmaster tools are important, because with that you understand the errors and you can increase the website rank.

Nikitha V P