eCommerce and seoIs it possible to sell anything if customers are unable to find you? SEO is the heart of every business and eCommerce store is no longer exempted from the benefits it can reap by making their site SEO friendly. In simple, SEO boosts the site or eCommerce store visibility in renowned search engines. Why to maximize the site visibility in search engines? The site that appears on the first page of the search results is clicked by many of the internet users. The users liking the products will take a desired action. To achieve this you should follow the SEO tips to strengthen eCommerce website. Moreover, the sites that have good ranking on search engines get a sea of traffic and target customers to the store.

There is no particular size that perfectly fits the strategy of SEO. It is the responsibility of the site owners to audit their site thoroughly to find out its strengths and weaknesses and later should prepare a right SEO strategy that pulls more traffic to the online store.

Critical SEO Tips

Few of the critical SEO tips that are embraced by eCommerce site owners include

Do not completely depend on PPC: Many eCommerce site owners fall behind PPC ads to gain maximum visibility on search engine results page. The cost of PPC is too high as the prospective customer clicks on your ad. When you stop paying for the ad, then your presence goes into oblivion.

There are a few customers who do not have good opinion about banner ads, online ads and sponsored links. In fact, they do not trust the products showcased in the ads. Therefore, instead of just depending on PPC strategy, the site owner should also implement organic SEO strategy to gain maximum visibility on SERP. This visibility remains for a long time

A recent research conducted by Google has found that the eCommerce sites who stopped using paid ads was not able to transform the paid clicks to SEO clicks. So, it is clear that you should not solely depend on PPC ads, since once you stop them, you do not even get organic clicks. Every eCommerce store should implement both PPC strategy and organic strategy simultaneously to reap fruitful results.

Keep Junk And Duplicate Content At Bay

Posting duplicate or junk content on the site will push your site ranking. In fact, junk content is considered to be the biggest enemy of search engines. The eCommerce websites that have duplicate content in the form of product descriptions will slump the site ranking. In addition, these sites are imposed with fines by search engines.

The eCommerce site should find out the duplicate content on the website and replace with unique content to avert getting penalized by Google and other search engines. You can use canonical tag to keep this kind of problem at bay.

Prepare A Powerful Content Strategy

By adding fresh and informative content on your eCommerce site regularly will not just help you to grab the attention of your esteemed and potential customers to the site, but it also improve your site ranking on search engine results. You need to post content that is related to your products and services to engage the audience on your site for a long time. People liking your content will share on social media pages, therefore making your piece of content go viral swiftly.

Do not Use The Product Descriptions Crafted By Manufacturer

Basically, writing content for every product is a challenging and time-taking process for the eCommerce owners. As a result, they copy and paste the product content from the manufacturer site. This is not the ideal practice of SEO. Ensure to rephrase the product description that is easy for readers to understand and that is SEO-friendly. You need to embed the words in the product description that are often used as search terms by the people while looking for the product.

Optimize The Images Of All Products

Image search is the popular function that is used by the internet users to search for the desired products online. The site owner should add keywords relevant to the product in the ALT tags of images to make the images search engine friendly. Ensure to use the keyword that speaks about the image and do not cram the ALT tag with too many keywords.

Embed A Unique Meta Description In Every Page

When the eCommerce site owners are optimizing the on-page, they use the same Meta description on each and every web page. This is another false practice in SEO. The Meta descriptions are written to help the user understand about the product prior to clicking on the link. These couple of lines of Meta description appears on the search engine results page under the site link. The user after reading the description decides whether or not to click.

Add Product Reviews

Unique and information content is crucial in SEO to avoid getting penalized by Google and affecting the SEO ranking. The product review is the best way to create unique content for the eCommerce store. These reviews will increase trust about your store in potential customers.

Link Products From The Home Page

The link structure used by the eCommerce site is often confusing and customers get lost in this structure. Many people create product pages deep inside the link structure. This will not only let your customers find the products easily, but also affects the page rank score of the product. The sites that have deep link structure will less likely to appear on search results.

By linking the product from the home page make it easy for the customers and search engines to find your products without any hassle.

Optimize Anchor Text

By adding links to the internal pages of your website will improve the crawling process and site visibility. Instead of using “click here” link, you need to add link to the keyword to redirect to another page that is speaking about the keyword to get better ranking. For example, instead of writing click here to visit daily wear shoes, you need to create a link on causal loafers to redirect the user to that particular page. You also need to add links to the keywords within the product description to direct users to similar products on the website.

Optimize The eCommerce Store To Make It SEO Friendly seo tips to strengthen ecommerce

Structure of the site will add a lot of weight in search engine ranking factors. The site that is properly structured will get high visibility on search engine results. You need to structure the page to add more number of landing pages. These pages can be related to your product, service or a product type. By doing this, it helps you to optimize different web pages and keywords groups. Therefore, it maximizes the site visibility on search engines.

Also, if you are offering coupon codes to the customer, then redirect them to coupon sites to redeem the offer. This helps you to gain backlinks to your store besides boosting the sales. In addition, you need to create profiles on reviews sites to encourage the customers write about the products of your store. This helps you get many inbound links that improves the site trustworthiness.

If you have any more SEO tips to optimize the eCommerce store, do comment about them.

If you have finally decided to optimize the site to make it user and Search engine friendly, you would initially face chaos understanding the concept of SEO. Here is a post on the concerns of SEO beginners.

There are many business owners and marketers who are not using SEO, despite the innumerable benefits it is offering to them. The SEO helps businesses to gain huge traffic and sales to the business in a short time span.

There are umpteen reasons for not using SEO by the business owners. The major concern of the people who are refrained from using SEO is the preparation of strategy. To clear the disbeliefs in SEO, we have spoken to the audience who are not acquainted with SEO. The common concerns that are raised by the non-SEO users and who are beginners to the SEO world are listed below;

seo begginer

ROI – Return On Investment

Many SEO beginners are wonderful on how to prepare an ROI strategy.Let us see about the concerns of SEO beginners. The main aim of SEO is to boost the site visibility and for that, an SEO expert has to spend a lot of time and efforts in improving the site ranking. Moreover, there is no assurance that the results would be fruitful, meaning that the site would be able to get a sea of new traffic after optimization. In addition to traffic, you also need to know about the sales rate. If the sales rate is poor, then there is no point in pulling non-qualified traffic.

Though these concerns of SEO beginners are agreed, one should remember that SEO strategy is highly flexible and reap benefits down the line. If you are not able to see any return of investment in a couple of months of implementing an SEO strategy, then try to tweak the strategy and follow new online marketing methods to see a positive result.

Invest time in Search Engine Optimization

SEO is a long-term strategy that will not show results overnight but starts producing fruits over a period of time and continuous forever. After implementation of an SEO strategy, you cannot see evident results in a week or a month. You would need to spend ample time optimizing the time and spend thousands of dollars on hiring experts to optimize. If you have limited staff and do not have a budget or tightly scheduled implementing with the current marketing strategy, you may not be able to learn and practice SEO. You do not need to switch to SEO strategy completely, but by making a few small changes in the site such as changing the color of the site, changing site structure, and doing other minor tweaks on the site will help you to improve site visibility on search engines. These small changes infill confidence in you towards SEO and let you implement the SEO strategy gradually. A small SEO change can bring a big difference in the ranking of your page on SERP.

Technical side of Search Engine Optimizationseo begginer concern

If you are aware of how effective the SEO strategy is but do not have the required technical or programming knowledge to do technical SEO, you can hire experts to do this job. Also, technical SEO is not as intimidating as it looks. You can follow a certain to perform Technical SEO.

 

The Penalties in Search Engines

Many people are terrified with the penalties imposed by Google for doing wrong SEO practices. Many webmasters are worried about the penalties. The advancements in SEO algorithms like Panda and Penguin has instilled fear in the layman SEOs making them believe that a small mistake done in optimizing the site would slam them with heavy penalties and push their ranking down. Though practicing something that is illegitimate on your site would push the search engine ranking and reduce your trustworthiness, but it is repairable. It is easy to avert these mistakes by carefully following the guidelines to optimize the site.

Google penalizes the sites that are following black hat SEO techniques rigorously. The search engine only penalizes the sites of webmasters who are deliberately trying to improve the site ranking following black hat techniques.

Public perceptions

Many webmasters are worried that their audience would think that the SEO strategy used by their site owner is to pull traffic. Therefore, the webmasters believe SEO as a cheap trick used by the people to improve site visibility and ranking, which actually affects the trust factor they have in the potential customers.

This statement was true before 1999, but now SEO is giving high priority to the sites that publish unique and informative content targeting its users. This SEO is a tool that rewards the site that is ethical and is user-friendly, but not is the one that tricks search engines to boost ranking.

concerns of SEO BeginnersTargeting Audience

You are also concerned of targeting a specific group of audience and particular keywords. Search is an ocean. Though you are in the niche industry, there would be thousands of keywords and topics to choose. The choices you pick would make and break the SEO strategy.

However, there are many keyword search tools available from which you can choose the target keyword for your industry or web page based on the volume, competition, relevancy or blend of all these three. Though this makes you feel complicated, once you start doing the keyword search, everything falls into its place.

Complexity in Search Engine Optimization

The challenges in SEO will intimidate people from embracing this strategy as part of their marketing strategies. There are hundreds of factors that affect the ranking of the site in search engine results, including content marketing and conversation optimization.

This is absolutely true that there are hundreds of Google ranking factors that make this process complicated. However, take some time to learn how these factors are impacting the ranking. It is not a rocket science but takes some time to get familiarized with those factors.

The above are a few genuine concerns of the SEO beginners who want to take a plunge into the SEO world. Though SEO is not an easy strategy to digest or a strategy that gives you an assurance of potential results but mastering this SEO concept will definitely add value to your business marketing strategy. With dedication and doing little homework every day will allow people to prepare a powerful SEO strategy that helps them earn high ROI in a short time. As long as you adhere to the rules set by search engines, you are not slammed with any penalties or defame.

So, it is the high time for you to take a dive in this world. You learn and implement the strategy instead of taking it as a risk factor. You would be amazed by the fruitful results it reaps for you at the end.