Introduction

When you are thinking about content marketing, then there is one most important thing that you keep in your mind, called optimization of your website and different blog post. No doubt that search engine optimization is changing day by day. However, it is still one of the most important agenda in the minds of sales managers as it not only helps in bringing new traffic but it drives the traffic towards the sales of the company.

The two main reasons behind the introduction of the new SEO methods are the development in the working of search engines and the diversion of the customer’s or user’s mindset. However, just by thinking the fact that you are using SEO for your website will not help you to be at the top of search result. It is crucial that you do the SEO properly and makes sure that you do not fall into the trap of incorrect SEO methods. These lame or bad SEO techniques will not only take away your traffic, but it will also be the reason behind the bad reputation of your website.

It is not on your hand that if the SEO technique you are using is good or bad. Some bad SEO techniques are unavoidable even if you are using the testing optimization approaches. Testing optimization strategies are based on the real time, and that is the way they are hard to predict, and hence the detection of the SEO mistakes become difficult as well.

Here we discussed about some most common seo mistakes which takes place in your content and by reading this article you can avoid in future.

Top ten common SEO mistakes to avoid

 

common seo mistakes to avoid

 

We know that SEO techniques are evolving day by day and certain practices are quite useful. However, certain practices are there that may have a bad effect on your website in the long run and hence below we are reviewing such harmful practices. These mistakes, if pointed out earlier, while you are implementing the SEO on your website, can have a fruitful effect on your business.

1. Selection of the Wrong Keywords

wrong key word selecton

After content, it is the keyword that plays a major role in your SEO technique. However, sometimes people make a blunder by choosing the way too much generic or a keyword that is not preferred by the users or the traffic your are targeting. This mistake is made while you are choosing the long tail keywords. While you are thinking about the fact that you need a long keyword to reduce competition, you miss the most important factor in the preference of your customers.

Will the targeted new keyword be able to get the more traffic? Are you picking the right keyword? Thinking about these two queries and using the tools like AdWords Keyword Planner, Google Trends, SEMrush and Moz Keyword Explorer and so on can help you to have a boosted traffic with the help of the correct keyword.

2. Stuffing the Keyword

keyword stuffing

There is no doubt that in the earlier days, when the search engines were not that much evolved, stuffing keyword in your content helped in getting traffic. However, today the scenario has changed completely. Today keyword stuffing is neither crucial and nor it is a good SEO technique. Search engine think of keyword stuffing as a fraud and this practice will not improve a thing and will have a bad impact on your reputation

With the help of the LSI or Latent Semantic Indexing, Google has become smart and can recognize your content and keyword without the overuse of the target keyword. Hence this practice should be eliminated so that it will not hurt your SEO practice.

 

3. Presenting a content without focusing on keyword

 

keyword research processNo doubt that content is the king while we are talking about SEO. However, if you know about SEO, then you must know about the fact that it is not the content but the keywords that are used by the users to get the certain result. It is not the content but the keyword that is searched by the search engine for indexing. Hence producing an irrelevant content or the content that is not focused on the target keyword can hurt your SEO practice. You are not asked to write millions of pages to get the highest rank, but you are invited to write a relevant content on a certain keyword.
This mistake is the result of the different mindsets while you are writing the blog, trying to use different styles on one blog and not focusing on the demand and perspective of the users. Google want to give the user a result that can help them. Hence, if you produce the content while thinking about the keyword and make your content helpful for the users, only then Google will index you and make you come on the top of the search result.

4. Presenting Plagiarized Content

presenting plagiarized content

The term Plagiarism stands for the content that is not unique and has been copied from a privileged web site. Such content is already present on the servers of the search engine, and hence if you will be using the same content for your website, it will be considered as a fraud and will lead you to be down in the list of indexing. Copying the content from some other website and pasting it on your own is considered as the spam and highly discouraged.

You should spin the content and make it meaningful and unique. Alternatively, you can create a new content of your own by investing some time in researching and writing in your language. This will help you in having a boosted rank on the search engine index.

5. Forgetting the Title Tags, Meta Descriptions, meta keywords and image tags

forgetting title tag

 

 

 

HTML plays a crucial role, and the content that is typed within the <Head> tag that is <title> tag and the Meta tags play an important part in the SEO techniques. However, most of the people forget to use these practice and publish the content without using these crucial tags. Although the search crawlers will come to the website for indexing even when you are not using the tag, however, the time taken by them to reach to your website will be way too much that you can even think of. The potential of your content will be depleted, and performance given by your SEO practice will not be up to the mark.

Image or any media is important as it is the best way to express. However, do you the fact that the search engine cannot feel those expressions unless you tell them to feel? Yes, alt tag or the image tag that have the content about the real feeling behind the media helps the engine to crawl and index your website and media.

6. Do not using the Quality Links and anchor text

 

 

Do not using the Quality Links and anchor text

Link building is one of the most important practices when you are practicing SEO. It does not matter if it is the inbound links or the outbound links. As long as they are keyword focused and relevant to your website, they will be fruitful. However, this practice is avoided or forgotten by the people. However, back linking to the reputed sites and using the simple, understandable and keyword relevant inbound links can help you to have a solid reputation in the search engine. If your URL has the keyword that the user is looking for will help to increase your clicks, and the user will spend some time on your website.

Another important and missed part is the use of anchor text. If you are stuffing “click here” in every line that it will not only be considered as spamming, but it will also hurt the quality of your content. Using the relevant anchor text will not only help you with indexing but improve your content quality as well. Hence you should not forget about the anchor text while you are posting an outbound link on your website.

7. Using internal link everywhere in your content

 

Using internal link everywhere in your content

 

 

 

 

Internal links are the most crucial part of your website. While a person comes on your website, it will click on the internal links while he is reading the content on your website or out of curiosity. Clicks on internal links are good for your rank. However, most of us use the internal links in the content even when they are not relevant and don’t have anything to do with the blog or the article that we have posted.

This practice is similar to the keyword stuffing and is considered as spam. Instead of doing your website a favor, this practice will be considered as a fraud, and you will have a bad reputation online. So one must use the internal links only when they are required and when they are relevant to the content.

8. Not investing time in making your website fast and mobile

Today, most of us use mobile instead of laptops or computers. Most of the online shopping and surfing is done on mobile and even the search engines after the Mobilegeddon update knows about the website that is mobile friendly and website that is not. Hence if your website is not giving a quality performance on the phone and is not easy to understand, trust us, Google will never let you be on the top of the search ranking. Hence you must invest some time in making your website design mobile friendly. If you do not want to havecon the search engine, you must give your users a smooth mobile experience.

Another important factor is the time taken for the website to load. No one wants a slow website that is taking ages to load and hence your website should have a good or quick loading speed. You can use the tools like Pingdom and GT Metrix so that you can analyze the speed of your website and improve it. Keep the point in mind that “A slow website will always have a slow SERP.”

9. Underestimating the power of social media

 power of social media

Social media is the places where the people will similar interests communicate with each other and share the different ideas. Hence in SEO social media can play a crucial role if we target some of the influential people who can spread our market to the target audience. This social perspective can not only promote our business, but it can bring more people whom we were not targeting at all. Sharing content on the social media will not only help in targeting the audience but search engine as well.

Posting blogs on the sites Digg, Reddit, or Quora, without using the power user or the influential person can also make some noise about your website and lead to a good exposure among users and search engines.

10. Forgetting About Analytics

Last but not least, is about analyzing the progress. We all know the fact that SEO will not give result in the first go. You will have to be patient and make sure to give your best shot in every SEO practice. However, without analyzing the results of the SEO practices, you will never be able to improve or know if you are going in the right direction. Setting a regular review of your website can give you the significant optimization results.

With the help of the primary tools like Google Analytics and Google Webmaster, you can measure the performance of your website and get an overview of where you need to improve.

Conclusion

Today, SEO is one of the crucial parts of marketing. However, these ten mistakes are not only common, but people do not even bother to have a check on them. However, reading this article about “most common seo mistakes to avoid” you can get ideas about how can we make a quality content. It will not only help in improving the SEO technique, but one can get the best possible results on the search engine index.

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How to start a Content Marketing Campaign

How to start a Content Marketing Campaign

There is a saying that “Content is King”. It has the ability to pull the eye of the audience towards your business and compel them to take a desired action of buying a product or subscribing to your newsletters and at the same time, it can take a toll on your business. There are many platforms where you can post fresh, unique, and informative content related to your business, products, and services to educate the target audience. To start a Content Marketing Campaign with no Money only way a business or a brand can speak to the audience is through their content. It is acting as a medium between the company and the end-user.
Today, content marketing has become an integral part of digital marketing strategies so,How to start a Content Marketing Campaign with no money is one of the important thinks. Many B2B marketers are using marketing strategies to promote their business in various marketing channels. There is a misconception that businesses, especially who are in the nascent stage cannot spend a huge amount on marketing. Basically, a company will allocate budget to every marketing channel and coming to the content marketing, there would be dearth for the budget. However, you can instigate the Content Marketing Campagin without investing a single pie in the following ways.

Do extensive research on Google

extensive research on Google

If you do not have money to hire a market research company to do competitor analysis, you can start your own research by delving in-depth about your target audience. It is crucial for you to identify the demographics of your audience, especially the age group of people who is landing on your site, from which country they are viewing, timing at which they are accessing your site, and also check the gender. In addition, you need to keep a close eye on the type of content your competitors are crafting and whom they are targeting the most. It is crucial for you to research on your major demographics to find out their online behaviour and their purchases. This information gives a clear idea to create the best content campaign.

Create a free blog with the template customized for your industry

It is a piece of cake to start a blog with the availability of umpteen blogging platforms including WordPress, Blogger, Tumblr, etc. These user-friendly platforms have a few templates which let you to customize the blog as per your requirements. You need to create the blog with the available templates that is easy to navigate for the target users. Unarguably, you do not need a platform that should be dynamic and perfect instead should allow you to post the content easily.

Create a business page on different social media sites

socialmedia-sites

Many businesses that lacks budget for marketing are using social media to reach the target audience in every nook and cranny of the world. Undeniably, a piece of unique content that is posted on the social media pages will go viral in a few minutes, if it is useful for the audience. It is crucial for you to create a catchy business page on every social media site with your brand name. You can publish the fresh content on the business pages to create awareness about your brand to the global audience in a short time. The audience who like your products will become your customers. In addition, it improves your visibility in online.

Pen down your ideas

pen-down

Every business should write what the audience are looking for rather than their dumping trash. Basically, the content will speak volumes about your brand, product and service. If you are not a professional writer, you can still put down your experiences. As you are expert in your own profession, so pen down the insights and what you know about the product in-depth. Undeniably, there would be thousands of users who would evince interest in reading the articles published by experts in their respective field.

Use free images

using free image

To entice the users to read the informative content and retain their attention span, you need to incorporate a few images in between the content. This will glue the audience to read until the last point in the article. You cannot copy the images that are published on other sites, due to copyright issues. So, there are a few sites where you can find free images that are easy to use. You do not need to hire a designer or spend money to buy the images. Example of the famous free images site is Wikimedia Commons. This site let you search your desired image easily.

Boost brand reputation in online

Boost brand reputation in onlineThough, you have created a social media profile for your brand, but having a personal identity on the social media would add value to your brand. You need to focus on building your personal brand image rather just focusing on your company. This may help you to reap more lucrative career opportunities down the line. In addition, you can build your own customer base that follows you even when you switch to another business.

Build a network

building-network

After creating a personal page on the social media channels and gained a little social media presence, it is time for you to network with the people on your social media profiles. You need to be an avid social media user and actively like, comment and share your views on the posts that are shared by your friends, family, and acquaintances. You need to initiate talks with the active followers and start following other people who may become your follower in the future. Everyone with whom you socialize or network would add to your audience base. You may come cross guest posters and influential who will contribute in improving your content marketing campaign.

Set a goal

set-a-goal Like every marketing strategy even a content marketing campaign should have a goal. A campaign without a goal is worthless. You should know what you want to accomplish by promoting the campaign and how many new customers you want to gain for your business. For that, you need to add a call to action at the right places in the articles you post. This motivates the audience to take a desired action. You also need to know whether you want traffic or sales for your business for the created campaign. It is crucial for you to post informative content and retain the online visitors on your site for a long time to learn more about your brand and turn them into your potential customers. If you have a goal, it shows you a path to follow for earning huge revenues. In addition, you can also tweak the campaign a little and invest in it to make it even stronger.

Invest in the content marketing slowly

Needless to say that, your aim is How to start a Content Marketing Campaign, but you need to invest in the campaign as you keep flourishing in meeting your business goals. If you are aiming to earn huge profits, then you need to invest your time and money.

You can start investing peanuts and gradually increase the investment when your returns demand. You need to have a strong team of prolific writers, talented designers, digital marketers and brand experts to attain your business goal. And, if you want to save money, you can outsource these works to the reputed service providers. Interestingly, you get double and triple of what you invest in content marketing. Though, you start with nothing, but over time you can earn profits, a part of which you can invest in content marketing campaigns to take your business to newer heights.

 

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Facebook Ad

Internet marketing is a widespread term in today’s world. Everyone may have heard this term once in a day. For a digital marketer, the main playground is social media. And now the goal post is on Facebook. Yes, we are talking about the possibility of Facebook in digital marketing. As of March 2019, Facebook has more than1.49 Billion monthly active users. And they are our main spectators. We use Facebook mainly for branding, awareness and for marketing of course. In the consumer psychology, images play an important role. As we know that people would like to watch images or videos rather than reading a tedious article. So the major focus in digital marketing and especially in Facebook-based marketing, branding and awareness programs is the image. The best image size to use your facebook ads depends up on the type of ad you are creating. So, let us discuss the facebook ad image size used in various places.

 What  should  a Facebook Ad Image Size be?

Facebook ad image size

Let us discuss about facebook ad size in various  places. First of all, let’s check out the image size of a profile picture. The profile picture is the identity of a company or a brand. People first watch out the profile picture. The size recommended for the profile picture is 180 X 180 Pixels. This is the apt size of a profile picture. For a viewer, the display shows 160 X 160 Pixels and all the thumbnails of this profile image in Facebook will be in 32 X 32 Pixel range.

The second priority is for the cover photo. The facebook ad image size of the cover photo will be 828 X 315 pixels. If the image is bigger than this size then it will be stretched. The best results will be available for images in JPG with RGB color combination. Then comes the images that we share on a company page. These shared images are used to attract more customers to our website. This images will also guide them about the products that we provide for them. The size of these images will be 504 Pixel width and the height may vary. This width is applied on the page only. The width of a shared image in a news feed is 407 pixels. The recommended facebook ad image size of a shared image is 1200 X 630 Pixels.

To share a URL or a link we may use Facebook posts. That time Facebook will automatically catch the image in the URL provided. And if you need to change it or need to preset it in the URL you can do it easily. The recommended upload size is 1200 X 627 Pixels. For a square photo, the minimum size is 154 X 154 Pixels in the news feed and 116 X 116 Pixels on the page. For a rectangular photo the minimum size in a news feed will be 470 X 246 Pixels and in the page 484 X 252 pixels which are the minimum size. Facebook will scale the images to the minimum dimensions. So you need to provide high-resolution pictures with minimum size. The next priority image in the list is the Event image. If you plan for an event and prepare an event alert in Facebook don’t forget to add the apt image. The size of an event image is 1920 X 1080 Pixels. The minimum dimension is 470 X 174 Pixels.

Use this wonderful information to yield better visibility among Facebook. Provide your feedback about this using comments and shares.

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How to use Facebook Ads

Simple tricks that gives an idea of  “How to use Facebook Ads”

Undoubtedly, Facebook is one of the best social media platforms to build a network for your business and to attract the right set of audience, which will help you to generate revenue. Hence if you are a business owner; It is essential to learn How to use Facebook Ads to promote your business.

Due to a lot of businesses promoting themselves on Facebook; The news feed section on any Social media platform has lost its effectiveness now. Hence, organic search seems to have become tougher due to high competition in the market. Achieving targets through organic search on a newly built website becomes a little tougher due to huge competition and hence; promoting your business through paid ads on Social media platforms, especially on Facebook makes a lot of sense. For doing this, You may have to understand How to use Facebook Ads first; And then invest on ‘Facebook ads’ to build audience and improve your business.

Starting a campaign on Facebook is very simple. But you need to keep a tab on the performance as well; without that investment becomes completely useless.  As a business person, you need to always keep a track on every single penny. And the same applies to your investment as well. When you are running an Ad campaign on Facebook; you need to think beyond the ‘post reach and likes’. Well, there would be a lot of questions on understanding how to check the Return on Investment (ROI); through Ad campaigns from Facebook, isn’t it?

Let’s go ahead and see the most important ways to measure the performance of your Ad campaigns; through Facebook and learn “How to use Facebook Ads”.

Do you know what happens after a visitor clicks on a Facebook ad that you are running?

If you are still wondering the ways to keep a tab on the performance of an ad campaign; go ahead and adapt to any of the below mentioned techniques. This will also give you an idea of  “How to use Facebook Ads” effectively.

  1. Conversion rates

    When you are running an Ad campaign like this, you need to measure the conversion and this is the most important criteria to be measured. This ad campaign is created in order to get a lot of clicks from the visitors who check your Ad.

  2. Lead generation

    You can keep a tab on the count of people who would be interested to sign up for an offer that you have posted on the landing page through Facebook. For example, a click at the landing page would cost around $4 and with a 10% of conversion, you would able to analyse the investment and the results achieved through this ad campaign. However, at times the ad campaigns would only get you a lot of clicks without any conversions at all. In such cases, you need to quickly run a systematic analysis on the landing page to get more conversions. This is an important thing you should take care when learning “How to use Facebook Ads”.

  3. Generating sales

    This metric can be used to track the investment you have made on an ad campaign when you would want to sell a product. If you are unhappy with the number of sales you have made, you may have to either increase the budget on the ad to reach more people else, wait for the ones who have already visited to get familiarized of the product you own and convert them.

  4. How to increase the traffic on your website

    Boost a post to check the number of likes and this ad campaign will only increase the number of likes on a particular post you have boosted or the overall page. Besides measuring the conversion rates through the above mentioned campaigns, you may also choose to have Facebook pixels too. This can be done when you want Facebook to track the rates on conversion to optimize an ad for you.

  5. Frequency

    This campaign is completely based on the budget, if you are good to invest quite a bit on the ad campaigns; then, this ad campaign would certainly be of no interest to you and you need to make sure to keep a tab on the frequency of the ad campaigns to track the investment. The idea behind running this campaign is to keep a track on the times for which the ad gets displayed to the visitor. Never annoy a user with the continuous display of same ads repeatedly. Visitors are likely to get bored and the chances of them leaving your website would as well increase due to this.

    There are even instances of AdEspresso reporting about users getting annoyed over an advertisement.You may also take a hit on the relevance score if a visitor submits a feedback to the Facebook about the ad campaign as ‘Not Interesting’. If a visitor is interested, they would certainly get in touch with you; displaying an ad repeatedly would only put-off the visitors. If this is likely to affect your business badly, you can always choose to redesign the ads by changing the value propositions. Choose the option ‘Daily Unique Reach,’ which can make sure the ads are being displayed only once to the exclusive visitors.

    Note: There are no substantial evidences on setting an upper-limit cap. This is completely dependent on the product, the type of ad campaign as well as also the type of industry.

  6. Spend as well as ROAS (Return On Advertising Spending)


    You should always focus on building quality traffic on your website, but; why should someone focus on this aspect?

    To build substantial revenue, you need to have concrete plans. By just running ads on Facebook; you may not be able to get the complete ROI (Return On Investment) on the business you have made. Having a strategy guide on ad campaigns becomes very important along with the revenue. Try to reallocate the ads to track the performance on the ad campaigns. This will enable you to keep a track on the ad campaigns that are least effective. You need to have a clear strategy on the budget as well along with the type of ad campaigns you would choose to get the target audience. Always keep a tab on the expenses to know the performance of the ad campaigns. In order to get a clear picture on the investment, you can use the feature Facebook tracking pixel.

    Haven’t you set up pixels and are you seeking help on calculating the ROI on the investment you have made on an ad campaign?

  7. CPC (Cost Per Click) and CTR (Click-Through Rate)

    CPC  is the cost of an every average click that gets routed from your ad to the web page. CTR is used to calculate the proportion of people who visit the website, after having a look at your ad. If the CPC is high, then you must ensure to check the CTR. A small CTR is a clear indicator of your ad creative not being good or the way you choose your audience is not right. Though both these measurable are not of that importance; they are certainly used as a general gauge to check the creativity of your ad campaigns.

  8. Cost per Action

    You can choose to select the ‘Action button’ to achieve a desirable behaviour from a prospect customer. This includes the click on your page, a visit to your website and also views on the videos that you have posted. You may not be able to achieve any insights by actions alone. For instance, if you take a comparison between two ads, it is good to have a tab on the ad that generates a lot of actions.

    To get the exact view of your ads, it is good to have run a Cost per Action campaign. Always, try to have a lower CPA to manage the conversion rates to drive good amount of revenue. Try to measure the CPA, ad set expenses, frequency as well as other metrics, for a better context. For instance, if you have a Cost per Action of 80 cents, it only gives you a picture on creating an action cost. If you calculate the same thing with the frequency and the expense, then you would get a holistic view of the entire campaign.

    Along with the metrics that can be used to make your ad campaign effective, you should also know about the vanity metrics as well so that you do not get overwhelmed about the ad campaign. It’s good to know about the 3 vanity metrics that usually distract marketers. If you hear a marketer blabbering about a random metric, then you need to understand that these campaigns would not make much difference which would impact the result in the success of your campaign directly and it is good not to give too much significance to any of the metrics.

  9. Likes and Theoretical reach

    What is that you look for when you first visit a page on Facebook?

    As a social media marketing specialist, you should be looking beyond fans and likes on the pages. It’s pretty simple to buy likes through ‘Fiverr’ to generate a false social testimony. A lot of social media marketing professionals would be overwhelmed and end up buying unworthy ‘likes,’ especially, after getting to know that their competitors have a lot of fans. Though you can increase fan followers, the social media commitment will definitely go for a toss. You should have a different perspective to look at a page which has about 75,000 fans, but has a very likes on the updates they share, as a social media marketer; you need to start analysing the situation instead of getting excited. Like dealers are getting a strict warnings from Facebook so that the businesses do not end up having fake likes.

    What you do if you earn likes through Facebook Ad campaigns?

    You should be aware that gaining fans from running ads is still fine when compared to buying likes from companies. However; you should know that accelerating your business through Social Media is also important. But, you need to stick to proper techniques of running an ad campaign. You should also remember that the number of reach on your posts is never proportional to the number of likes and the kind of engagement that happens on your posts. So, it becomes important that you do not fill your report with just the number of reaches your ad would have received.

    Buffer started running an ad campaign at $5, although their reach was over 7k, their click rate was as less as only 95%. The total number of click-through rate and the views on the video also would be misguiding and I don’t think that you should rely on click-through rates, either. Clicks can be useless, in a lot of ways. Was your ad so powerful and it made the person click on ‘see more’ button, though your ad copy was lengthy?

    If you want to start an ad campaign to generate a lot of likes on the Facebook page, then such clicks are almost of no use at all. And, if you are looking to generate a lot of traffic on your website from these Facebook Ads, then you may have to specifically depend on these ‘link clicks’. Another metric that most of them depend on while going for a video ad is the number of views.

    Did you even know; that if a video is viewed for more than 3 seconds on Facebook it is counted as 1 view?
    With the feature of auto-play (they are claiming update the policy) on the news feed section; it makes absolutely no sense as the videos are automatically played. They are watched without knowing anything about your brand.

  10. Relevance Score

    Relevance score is one of the important aspects to achieve better results through paid marketing campaign. And this has a straight impact on the advertising fee. Chances of lesser relevance scores beating those with more relevance scores are also there. Are you eager to understand how that happens? Relevance score would only let you know about the relevance of your ad campaign to your set target audience and demographics. But, it doesn’t criticise the quality of your ad creative and copy.

    So, now you have understood “How to use Facebook Ads”. You are aware of both the best and the vanity techniques of running an ad campaign effectively on Facebook.  So, it’s all in your hands to take your business to the next level through ads.

Conclusion
‘Facebook’ is  gaining it’s popularity day by day. Hence, ‘Facebook ads’ have been considered as one of the most powerful lead generation opportunities for a lot of businesses.

Never follow the vanity metrics that would mostly misguide you. It may be hard to follow all the metrics mentioned above for How to use Facebook Ads. However; to get a better performance report about your business and have in depth details on your ad campaigns; it becomes important to have these metrics in place.

Now, You have understood How to use Facebook Ads. You are now aware of the five most important metrics; which can be focused on to measure the performance of your ad campaigns on Facebook. It’s good to bring all the metrics together. Instead of trying to view the performance of each and every metric in isolation; check for the performance of your ads

The list of metrics is pretty exhaustive however; I have tried my best to give it a best shot to explain some of the metrics in this article. So I want to hear from you, in the comments below. Also do let me know about the metrics you’re relying to measure the success of your campaigns?

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Free Content Marketing Tools for Content Marketing Professionals

This blog post presents free content marketing tools provided by Google. Reading this blog post can help you to enhance your content marketing results. Because these free tools are simply awesome. These free content marketing tools can help you to simplify your tasks. As a content marketer, I use these tools in most my projects.

You may have many years of experience as a content marketing professional. Then you would certainly agree that there are different ways to improve your performance. Or you can use these free content marketing tools. You would certainly agree if you can try these tools. If we say that social Media as number one platform for online exposure, along with Google’s Keyword Planner which would help you become a powerful content marketing professional. Some of these free tools like Google Keyword planner, Analytics, Web masters tools (search console) etc are most favorite tools in my SEO practices.

There is something really appealing for you! You can choose to follow these simple steps to enhance the performance  yourself as a Content Marketing Specialist!

Many of you would call Google simply as a search engine. It’s certainly not wrong to have your website ranked as number one. However; you should not forget the process that is involved in getting your website to be ranking as number ‘1’. You need to have the right set of tools to rank your website at top. You can achieve significant impact good results if you use these free content marketing tools from Google.

It doesn’t matter if you’re an amateur in content marketing field. Even if are an expert in this fields, this post would certainly change your perspectives of approach towards content marketing in the future. Below are the ten free content marketing tools available for free; which can be used by all the content marketing folks. Do not worry about using all these tools all at once or may be even once. But, it is certain that these tools are going to create an impact on the content, from a search engine point of view.

1. Google AdWords: Keyword Planner

Free Content Marketing Tools - AdwordsAre you in search of a tool that can help you focus on the right kind of keywords for your business?

Though there are a lot of tools available in the market, which can give you good results, Google Keyword Planner tops the list. It is one of the most suited tools that would perform a keyword search. There are a lot of good things to be liked about this tool along with its user-friendliness.

It becomes the job of a content marketing professional to search for those kinds of keywords which would boost the performance of your write-up, blog or a website. The only suggestion to make use of this tool would be through, thorough experimenting process. You need to run a lot of searches to understand the functionality of this tool better. You can also choose to run multiple searches in order to get a different perspective on how the tool works.

For instance, “content marketing” could be one of your focus keyword. You know that this is the best keyword. However; you would certainly know how difficult it is to rank number ‘one’ with such simple keywords .You need to have long-tail terms which would better your search results. Try to check for different keywords that are suitable for your article or write-up. Try to use a long tail keyword as your first important keyword to increase the search results.

You should know that ‘Google Keyword Planner’ is just a fundamental tool, but it is one of the most effective ‘Free Content Marketing Tools’ for content marketing professionals who would like to do research on the keyword strategy to increase the search results.

2. Google Analytics

Free Content Marketing Tools - Google AnalyticsWhat are your goals for your content marketing strategy?

If you are unable to answer this question, you should sit back and think thoroughly, because your website performance is completely based on the kind of strategies you make.  It’s good to have some goals set and if you are aware of them already, it’s now time to understand the other functionalities of ‘Google Analytics’ in depth. ‘Google Analytics‘ functions differently to different people and if you are into content marketing, there are a few mandatory things to know about it.

Start using this tool to get a quick view on the performance of your website for a particular time period. Google Analytics is one of the means to track the status on the goals you have set to achieve. You can slice and dice the data with the usage of Google Analytics. You would be able to extract data in depth as you start exploring every section on ‘Google Analytics’. Details on the real-time users, bounce rate and top visitors along with demographics can be checked using Google Analytics and this will set your goals even clear.

3. Google Search Console or Google Webmasters Tools

Free Content Marketing Tools - Google Search Console OR Webmaster toolsThis tool is another boon for all the content marketing professionals. The more you spend time on exploring this tool it makes your content marketing life better. As there’s a lot knowledge to gain from Google Search Console or Google Webmasters Tools, do not be surprised if you get lost in data mining that is needed for your website analysis.

Apart from keeping a tab on the website status, there are a lot of other things that you can achieve using this tool. As a content marketer, you need to know the entire working functionality of ‘Google Search Console’ to gauge the performance of your website.

4. Google Trends

Free Content Marketing Tools - Google TrendsAre you facing challenges to constantly come up with some amazing concepts for your website? You would certainly not deny that, ‘Keyword Planner’ helps you with a lot of keywords with relevance to your industry. But it is good to have an alternate tool to perform the key search alongside the ‘keyword planner’. Hence, it becomes important that you check ‘Google Trends’ to get newer ideas to write articles or blogs for your website.

You can use ‘Google Trends’ to check the trending topics along with the “trending stories,” to check if there is something relevant to the business or industry you are into. For instance, any topics related to politics especially, the upcoming political debates on the candidature for ‘President Debates’ are sure to be trending.

You can always check ways to link these things to your website, blogs or any other content marketing concepts. Every time you write something about politics or any latest news, you know that there is a lot of scope as there is a lot of information available. In such cases, ‘Google Trend’ will help you to explore the creative side of yours. Keeping the above example on mind, you can probably choose to write a blog post entitled: “How Donald Trump is Using Content Marketing.”

While you connect on a trending topic, you are also giving a lot of information on what your target audience would be interested to know about, isn’t it? You do not have to be experienced to know the functionality of this tool; all you have to do is review the topic and start writing creatively.

5. Google Sheets

Free Content Marketing Tools - Google SheetsIt becomes very important to maintain a systematic recording of every task you do as ‘Content marketer’ and at times you may have to discuss these details with your team as well with different accessibility options. For instance; I’m often asked about the best way to keep a tab on the outreach campaigns that happens through e-mails.

While you have a lot of other software to perform this task, there are a few with high-end features as well but, you may not want to spend money for any of these. These features may not be available on ‘Google Sheets;’ But it is one of the amazing means to keep a systematic track on the data and it would also allow you to remain organized. If you are looking for a good impact on the efforts you are putting on ‘Content Marketing’, it is necessary to have the sheet updated timely.

Pro tip: try to use ‘Google Sheets’ to maintain a task list for the to-do things, and a lot of content marketing professionals rely highly on this to keep them organized.

6. Google+

Free Content Marketing Tools - Google+Though Google+ has not be able to take that spot in the list of ‘Social Media Websites’ like the others, It is still considered to be one of the best tools that can be used to grow the audience. Google+ helps you to establish connections with your prospect clients and also helps you to share content effectively. It is great to have a profile created on G+ and post the content, though you don’t want to be as active as in any other channels. Check out Google Plus company page of SoftLoom IT Solutions.

As a content marketing professional myself, these are three ways I suggest to all of you; If you are planning to grow as a professional Content Marketer using ‘Free Content Marketing Tools’.

1. Share the details on content with your fan followers
2. Try to increase the number of contacts
3. Check for content that would help you increase and have a positive growth on your business.

Like you post regular updates on your other ‘Social Media Websites’, updating your G+ profile with relevant content is also equally important.

7. Gmail

Free Content Marketing Tools - GmailYou need to keep in contact with a lot of your contacts if you want to excel as a content marketing specialist with ‘Free Content Marketing Tools’.

You can always use Gmail to send your write-ups and articles to your contacts. Emails are one of the right means to achieve your Content Marketing goals. Gmail has always been one of my favorite email clients; I would like to thank the in-built functionalities that Gmail offers. Apart from the features that you see, there are a lot of other hidden features of Gmail.

Wide ranges of plugins that can make your Gmail account work the way you want it to. You can create custom signature using ‘Wise Stamp’. You can also use ‘Followup’ to keep a tab on the follow-ups on the emails related to content marketing.

Check if you can start using Gmail services as a service provider to meet all your email requirements. You can save a lot of effort, time and money if you choose to make this change happen. You can always customize your Gmail inbox to meet your requirements.

Pro tip: You may go ahead with any email service provider for communicating with your team and clients. But you can still stick to Gmail as part of your content marketing strategy.

8. Google My Business

Free Content Marketing Tools - Google My BusinessFor larger companies, ‘Google My Business’ would not be a great deal but for local businesses it becomes little important as you would be able to achieve a free business listing on Google. It allows you to add a lot of information apart from the basic information; like name, contact details and business type.

The benefits of using ‘Google My Business’ include:

  1. You can attract a lot of potential customers and also tell about your business to people; who would be interested about your business.
  2. There are chances of people getting to know about your business to a greater extent.
  3. Always use appropriate images that show the uniqueness of your business along with the customer reviews.
    Content Marketing strategy should involve everything alongside having high quality write-ups and blogs.
    When you start searching for results; the listings made by Google My Business are on top priority. You can choose to use it to be one of your content marketing strategies.

9. Google Docs

Free Content Marketing Tools - Google DocsAlways keep a tab on my blogs, you would certainly realize that I keep updating my blogs very frequently and as you know it takes a lot of effort in creating good quality articles or write-ups. This is one of the ways to improve your efficiency and in the quest to achieve that excellence; I always prefer to use ‘Google Docs’ as there are a lot of features that comes along to be explored.
Here are some of the things that I love about ‘Google Docs’.

  • It automatically performs a check for any spelling mistakes by providing a proper count of the words used.
  • It helps you to insert the necessary screenshots and sharing of the document becomes simpler.

There are a lot of content creation tools available in the market. Yet it is important to choose the one that you are comfortable working with. Content marketing also involves a lot of content creation and if you are not comfortable; It becomes very difficult to provide high-quality posts.

10. Google Calendar

Free Content Marketing Tools - Google CalendarOrganizing your day by keeping Content Marketing on mind is one of the important things and to achieve this, you can go ahead and use the ‘Google Calendar’. You can utilize your time to its maximum with the usage of Google Calendar. May be Google Calendar does not have all the features like all the other paid tools. But it is certainly useful to keep a track on all the things you would want to do; as a content marketing professional. You can do the following, using ‘Google Calendar’.

  • Marketing tasks are very important things and it will be necessary to have events created for it. This can be easily done by using Google Calendar.
  • Using Google Calendar , you can create necessary events
  • Share your available time and slots with your team.
  • It is good to understand “open spots” in your schedule, as this allows you to organize your day better.
    Google Calendar may not be used like any other tools; but it will certainly help you to organize your day better for sure.

No matter how much ever you claim your efficiency as a content marketing professional, you should always know that there is a large scope for improvement. You can always improve your search by using long-tail keywords in all your write-ups and articles. I have a personal liking towards almost all the tools developed by Google. Some tools are a lot more effective and powerful than the others. You can always give it a try to use these effective tools. If you have used any of these ‘Free Content Marketing’ Tools that are available from Google; Do not forget to put up your thoughts in the comments section. Do share this post if you found it helpful to improve your content marketing efforts.

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Simple Reddit marketing tips that would help you promote on Reddit!

If you are an online  or digital marketer, It is important that you must know about ‘Reddit marketing tips’. It’s a biggest blunder if you do not know what Reddit is all about. You must be living in the dark or somewhere deep inside a dungeon; else it is certain for you to know what this Social Media platform is all about. Reddit is mainly used as a tool to do a lot of marketing on your website. And it is one of the most popular channels that have been in use for quite some time now. Reddit has a lot of users registered in it. It is surprising that this popular Social Media channel has about 8 billion ‘Page Views’ and 200 Million users. This huge number of users indicates us the importance of Reddit to be used as an online marketing medium and hence the need to understand the ‘Reddit marketing tips’.

Did you know that Reddit has a lot of terms and conditions attached to it? Some can be very easily spotted while there are a few which cannot be easily understood. So, let us go ahead and check for some of the Reddit marketing tips, to use effectively in marketing campaigns. It’s always the fundamentals that matter the most. So, let us quickly go through the basics, and understand the concepts of Reddit. However, if you think that you are an expert in using Reddit; you may choose to omit this bit of the write-up and proceed further.

General terminologies

Reddit marketing tips - Reddit rulesSubreddit (sub) – This is a slot which comes with a specific rule set, and this position has a lot of strategies. Most of these slots are opened to everyone. You can proceed to take part in writing comments, and it does not matter if you have subscribed to Reddit or not.

Default subreddit – If you do not have a Reddit account; but you still want to access the trending subreddit that appears on the main page you can choose this ‘Default subreddit’ option.

Up vote/Down vote – If you like a Reddit post, you can choose to up-vote and if a post is against your choice, you can always choose to down-vote it.

Sidebar – If you would like to understand the terms and conditions and other rules of Reddit, it is good to access this ‘sidebar’ option.

Reddit marketing tips - Reddit Home PageFront page – This is the main page which would contain the information from all the ‘subReddits’. You should always know that the main page would look similar to all non-registered users of Reddit. However; if you are a registered user, you would be able to see a page as per your subscriptions to the ‘subReddits’. Do not load your main page with a lot of featured posts, just to increase the traffic on your website. Chances of the traffic becoming less are also more, if you unnecessarily have a lot of load on the main page.

 

Karma – If someone clicks an up vote or writes a comment on your post, then you would be achieving karma. Achieving Karma is what most of the ‘Redditors’ dream about. Link Karma and Comment karma are the two types of Karmas available on Reddit. As the name suggests, ‘Link Karma‘ would be given to you when you post new updates; and ‘Comment karma‘ comes to you when you properly comment on a post.

Reddit marketing tips - ASK a questionAMA – Which expands to “Ask Me Anything“. It is an option where the person who starts the original post would be answering all the questions from the community; as that person would be the original poster.

Let’s check for the complete details on Reddit quickly!
You may get into trouble, if you do not understand the terms and conditions before you post on Reddit. You need to keep yourselves away from all the trouble before you start posting on Reddit. Do read the ‘Don’t section‘ clearly with great interest is what we recommend to you. Since, I have been using this social media platform from a very long time now; I have been able to understand the depth of using Reddit. I chose to write this article to help others who would find it little tough when they are using Reddit for the first time

  1. First, You need to register on Reddit and start using it. Keep yourselves busy accessing the information you would be getting, on the community section actively.
  2. You can try to install the Reddit enhancement suite on your web browser, as the extension would help you use Reddit much effectively. You would be able to access a lot of things in just a couple of clicks.
  3. Since Reddit does not have a verification process, you can create a lot of accounts as you need. All you need to do is choose a user name and a password and start accessing it. You can try to create several accounts, may be one for personal and the rest for marketing and backup. It’s always good to have standby accounts to avoid any sort of mishaps.
  4. It’s great to use a separate account for Reddit marketing purposes, instead of your personal id. It becomes important that, you have a specific account for marketing campaigns to promote business.
  5. Reddit marketing tips - Submit KarmaYou should start building on your Karma; the more Karma you get the better would be your fame as a Reddit user. It’s good not to use a new account, to promote anything without a balance of Karma on it. It is also good to have ‘comment karma’ instead of ‘link karma’. Karma should never be negative. Negative karma will spoil your reputation. It’s great to use an account, that has more than 100 ‘link karmas‘ and some thousands of  ‘comment karmas‘.
  6. It is good to gain Karma when you start commenting on ‘askreddit’ submissions. You would be able to achieve a lot of karma, when you start answering questions that appeal to the target audience. It becomes easier to achieve maximum number of up-votes per comment and this would result in the overall achievement of karmas.
  7. Do not try the internal Reddit search engine, it is not that effective. However; you can find out the subReddit that you are searching for. Try to search the subReddits that relates to your target audience. It would become tougher to find the right set of target audience under a big Reddit. Hence, it becomes important to search on the smaller subReddits.
  8. It is great to create a positive publicity. In case, if you have a lot of down-votes, it’s better to delete those down-votes which would create a lot of negative impact and spoil your reputation. Do not worry that people would notice what you have deleted or not. Mostly they are least bothered about what you have done.
  9. You can always choose to run an advertisement campaign on Reddit. Since Reddit can target its audience efficiently; it is great to start running advertisements on this social media platform.
  10. Find instances of good marketing skills on reddit by clicking https://www.reddit.com/r/ads/top/. Try to make your advertisements relateable and funny to your audience to get more clicks.
  11. If you are sure someone would be interested in what you have got to say, Do an AMA (Ask Me Anything) on that. You can also go about checking a few manuals that are already available on the other websites; to know more about Reddit promotions.
  12. Try to stick to guidelines as much as possible as almost all the subReddits has their own rules. Check for shadow-ban and ban on the Reddit. Also, check for any rules on sidebars before you ahead and post anything on Reddit.
  13. It is good not to up-vote your own posts using different accounts. You need to know that Reddit would be able to figure out everything that you would be doing even with a different VPN account. Reddit would easily be able to find out that it is a same account. It would prohibit both the account users because it would be able to find out because of the low Karma
  14. You need to keep a check on your subReddit and you would be able to promote your ads once you start doing this.
  15. Never add any hyperlinks to the text you are posting as it may lead to some sort of doubts. If you really want to use hyperlinks, try to use them at the end of the text.
  16. It is good to have five up-votes to get a ‘do follow’ link. ‘Do follow’ links are usually converted by the up-voted posts. It is good to have maximum number of up-votes to get a do follow link. Reasons to get do-follow links are based on a lot of reasons; like the age of post and the ratios of up-votes and down-votes on your post.
  17. If you want a lot of people to reach out to you, it’s great to have a sub Reddit created under the name of your product. There could be a lot of complaints, feedback and also have a discussion on the product that you sell. Avoid using the moderator account of sub Reddit to grow your business because a lot of audience would not be interested in this kind of campaign.
  18. It’s always better to have your sources ready especially when you have to deal with questions related to controversies and other matters that would raise a lot of questions. Else, chances of losing your audience would be more.
  19. It’s always better to avoid a comment if you do not know what to say. Never comment just because you want to show that you are active and by posting something totally senseless. That type of comments would only result in spoiling your reputation and nothing else.
  20. Are you eager to show-off your website, then you may choose to do it on one of these links; ‘r/shamelessplug’ or ‘r/promote’ .
  21. Are you looking to increase traffic on your website or hungry for feedback on the design aspect?  If so ask people to check your website design on ‘r/design critique’ or choose to update on ‘Feedback Friday thread’ on ‘r/web design’.
  22. If you are looking to draw attention from your audience heavily, try to post things that are unique. Then only you will be able to market your product using Reddit. Else, if the audience find it not interesting, you would not be able to do anything at all.
  23. Always post something that makes sense. There could be a lot of damage that can cause by other Redditors in case they find your product an unworthy one. No one would even regret to have ridiculed you for their act or posts. These posts may kill your enthusiasm. Hence, it is always better to post things that would not spoil your status.
  24. In contradiction to the point made above, you need to know that people on Reddit would turn out to be very helpful as well. They would be able to answer your queries and also guide you to solve your problems.
  25. It is good to use Reddit for your benefit. There is a lot of information available here and it is frequently updated. Hence, it becomes very important that you also learn on the terms and conditions of Reddit before you start using it. This amazing Social media Network platform help to promote your business. You would be able to find answers to almost all your problems on Reddit and that makes it one of the best Social media networking platform.

Hope you have got an idea on basic Reddit and Reddit marketing tips, that would benefit you for your online marketing. You can read this post to know how to use Reddit for Digital Marketing.

 

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