Lead Generation Tips

This blog post can help you to improve your knowledge on lead generation tips with content marketing.  Article is mainly useful for digital marketing professionals, content marketers & SEOsLead Generation Tips with Content Marketing

One of the most important components of inbound marketing is the Content. If the content is not relevant, compelling or timely, inbound marketing may not be able to succeed as a form of lead generation tool. Your website might be thought of as a marketing machine, but technically speaking it is the content that should be considered as the fuel; the fuel which generates the leads, drives the conversions and creates engagement.
Yes, that doesn’t sound too easy, doesn’t it? But contrary to how it sounds, creating compelling content is not an easy task. The entire process boils down to one simple thing – and that is getting the most apt content for the right audience. Here we have given you some tips which would help you generate leads.

Get in touch with your Principal Personality

Like we just mentioned above, great content is that which is apt and that which speaks to the audience; the audience which is considered right for you. All this needs to start with the personalities of the buyer – that is your target audience’s representations. This is where your creativity and research should come in. Your content would not be able to bring in any apt leads if you are not familiar with your buyers. You need to create buyer personalities so that you can create targeted content as well. Start the process by asking questions – question their goals, concerns or motivators. The following are some questions you should be asking while creating the buyer’s personality.

•    What problems is she/he trying to find a solution to?
•    What concerns does the industry bring up?
•    Is the buyer a decision maker? What would his/her role be in the company?
•    What are the factors that drive the buyer’s needs?

Use Analytics to your advantage

You need to use the analytics in such a way that they work for you. Take advantage of the site’s analytics and use them to create compelling content as per your buyer’s personalities. Give attention to the most popular pages or posts. When you go through popular content, you would get an idea of what the visitors consider as interesting. You would find out the rates of bounces as well. If you find that too many new visitors are ‘jumping off’ the site then that means that something is wrong and that you need better and good quality content. Use the metrics and get in touch with the factors which drive page views, landing page conversions or page views. Run A/B testing, analyze, monitor and see what is working and what isn’t. So a landing page development must be completed after grabbing enough lead generation tips.

The following are four ways in which analytics can be used to boost leads
Find out what kind of content brings in more site visitors and connects with them.

•    The CTA or call to action content’s alignment needs to be improved.
•    The rates of visitors which get converted to leads across channels needs to be compared.
•    The content that is reproduced needs to be successful.

The Content Needs to be Audited

You might be an expert or a long time creator of content. But you still need to take a breath and evaluate the content. This is extremely important as far as the lead generation campaign goes. Everything boils down to the most important motive which is to align the content with the personas of the buyers. When you audit your content you might come up with some loopholes or errors which would push you to cut them out and get right on track.

•    You need to make up a spreadsheet and make an inventory of the content’s catalog right from the previous year. Take into account everything right from eBooks and blog posts to presentations and Webinars.

•    Make up groups of the type of content, the topic, the persona of the buyers, the creation of data and the customers or leads that have been generated.

•    Bring up each of the buyer persona profiles and take a note of the content that was created for every persona. Check how many was based on text and how many say based on the visual content.

•    Check the response rates for each audience and content.
The audit findings for the content can help you in the content marketing strategy. It is pretty much like a roadmap for you. Whatever you learn from the audit, apply it and keep a track of the results on a periodic basis.

Line up the content and the buying cycle

Through the entire buying cycle, the prospect’s behavior might differ. While a customer is in the research phase, he might have a different interest as compared to a customer who is in the evaluation stage. Hence, to generate more and apt leads, you need to align your content with the entire buying cycle. Imagine yourself as the buyer and think of the various issues that might matter to you during every stage of the buying cycle. The content that is created for the sake of generating awareness would be naturally different from the content which is created for the purpose of lead conversion into customers.

For example, a prospect who is in the research phase might have just come to know about your brand. So then is this person the right candidate for content that is educational? Yes, Absolutely!

You need to make sure that the content is right for every stage of the sales process – Knowledge, Research, the comparison and the final purchase. It has been seen that the kind of content can actually affect the decision of the buyer at particular stages of the cycle.

Knowledge – Educational Webinars, social media updates and Blog posts.
Research – Tip sheets, eBooks, videos on how-to, industry reports and webinars.
Evaluation and Comparison – Data sheets, case studies, customer testimonials and demo videos

The final purchase – Live Demos, analyst reports, free trials and consultation
Set and commit yourself to a budget for the ongoing content.
It is but obvious that resources are needed for content marketing. In fact, online content is probably another mode of paid advertising. Some of the marketing funds need to be allocated to ongoing content creation. If required, move some funds to content marketing and development from other paid media. This is how important content is. This way you would better your offers, bring in more leads and convert those leads into customers.

The conclusion – Lead Generation Tips

Imagine you are a sales manager at a fashion retail store. A customer walks in and is just browsing around. Whether she becomes a customer or not, depends on how you approach her. If you start pushing a dress on to her; you might throw her away and get her annoyed. This is her awareness stage. So depending on what she is looking for, you need to educate her and give her the information that would be useful to her. Be open to questions. If she finds you impressive and the information that you gave her as useful, she would be open to the idea of coming back and picking up more dresses.

This very same concept is applied to online buyer personalities. Buyer personas differ during every stage of the buyer cycle. Some might be just weighing their options while some might be ready to purchase. However, the one thing that is similar in all stages is that the buyer wants themselves to be approached in the right way.

The right content needs to be aligned with the right audience with the help of marketing intelligence. Also the content calendar needs to be regularly evaluated to make sure that pathways are laid out for the generation of leads.

But mind you, once you have attained your goals of lead generation the content alignment should not end. It has been seen that usually out of the leads 50% are qualified enough but are not ready to buy immediately. Hence, the content creation needs to be able to solve their problems. You need to make sure of that. Your leads need to be nurtured; and there needs to be an ongoing tactic for it.

Make sure that you implement all the above important points and build the groundwork for a thriving lead generation platform. Combine your content with social media, SEO, nurturing of leads, analysis and measurement and thus charge up the lead generation campaign.

If at all you are ever doubtful, you just need to evaluate the process from the point of the view of the buyer. You need to ensure that you push solutions and not push purchases.

If you like this blog post on lead generation tips with content marketing, please feel free to share with your friends and you can give your suggestion in comment portion.

Save

Save

Save

Save

Save

Save

Social Media Networks

Social media networks have become a major source of promotion channels for both small and big businesses that are keen on building their band value. Promoting through Social Media Networks can increase the visibility of your business to a larger extent. Since, these platforms are user-friendly and does not require high technical skills the promotional activity becomes much easier. Apart from the free promotions, you can also choose to have paid promotions to reach a target audience and increase and boost your posts to reach a larger group of people within a quick span of time. There are a lot of Social Media websites that are available in plenty; you may not have to have to build you presence on all these sites. However, you need to know which Social Media platform suits the best for your business and start building your credibility on such a platform.  You should also understand the essence of Social Media websites and the most popular ones before starting to invest on any of these platforms.
Below are the 20 most popular Social media Websites that tops the list. This list would enable you to arrive at proper decisions prior to choosing the best ones to promote your business.

Take a sneak-peek of Popular Social Media Sites of 2017

Facebook FACEBOOK

This name has a magic in it and there are hardly a few people who does not have an account on this largest Social Media Networking website. This website has been famous right from the day of inception both in terms of users and recognition. Facebook was founded on February 4, 2004 and within just 12 years it has become one of the popular Social Media channels with variety of features. Facebook has been successful in having 1.59 billion monthly active users or more and this shows the fame of this Facebook is one of the best platforms to accelerate your business growth due to its popularity and its capability to connect people from across the world. Gaining visibility on this platform becomes pretty quick as there a are a lot of chances of people connecting to your product or services personally and commercially. Facebook is leading social media website thickly crowded with billions of users. There are many fascinating facts about Facebook which help your business to grow quickly.

TwitteTWITTERr

Disseminating information within 140 characters sounds little difficult but, the most famous Social Media Platform Twitter has been able to achieve this at ease. This platform has a lot of influencers whose one retweets can turn the games around. This is one of the best mediums to advertise your business. You need to understand and use the right kind of words along with proper hash tags and that’s when your tweets get retweeted.   Twitter has more than 320 million active monthly users who are smart to use the 140 characters in a brilliant way to spread their thoughts to the world. This is one of the best mediums to advertise your business and interact with your prospect clients as the tweets never go unnoticed. Twitter was founded on March 21, 2006, and has its headquarters in San Francisco, California. While using twitter for business promotion, you can check impressions, user interactions by using Twitter activity button available.

LINKEDINLinkedIn

Known for its network of professionals, Linkedin is one of the Social Media Channels that can be used to promote your business. Linkedin was founded on December 14, 2002, and launched 0n May 5, 2003. Linkedin is undoubtedly one of the widely used networks to connect with professionals from your area of expertise around the world at ease. Linkedin is available in 24 languages and has over 400 million registered users. This is a great forum to exchange ideas and get in touch with people of similar industries or your prospect client and understand the business related information and statistics.

GOOGLE+Google+

This is another amazing Social Media Platform that has a lot of scope to promote your business provided you spend some time on building appropriate collections and get in touch with the right group of people through Communities. Google + can attract a lot of users who would be interested about your products and services. Due to it SEO value Google+ makes it a must-use tool for any small business. Launched on December 15, 2011, Google+ has joined the big leagues of having 418 active million users.

YOUTUBEYouTube

Known for its videos, YouTube is the largest and most popular video-based social media websites. YouTube was founded in the year February 14, 2005. Formerly this popular video website belonged to the three founders from PayPal; became a part of Google in the year 2006. With users of over 1 billion or more per month, YouTube is one of the most sought video websites and the second most popular search engine after Google.

PININTERESTPinterest

Known for pins, Pinterest was launched in the year March 2010, in comparison with the giant Social Media platforms like Facebook or YouTube; Pinterest is a relatively newcomer in this forte. However, it has attracted a lot of women visitors for the pins that appear on their bulletins. Business content along with the necessary details can be pinned on the digital bulletins that appear on Pinterest. By 2015 Pinterest was successful in acquiring 100 million users. If your business revolves around anything that interests women, do not forget to use Pinterest as a medium to propagate about your business as half of its visitors are women.

INSTAGRAMInstagram

Owned by Facebook, Instagram is another popular visual social media platform like Pinterest. This site was launched on October 6, 2010 and ever since then, it has managed to win the hearts of more than 400 million active users. Known for its photo editing feature a lot of people post information related to travel, fashion, food, art and similar subjects. This is one of the platforms where you can speak about your business by using the proper tags. 95 percent of Instagram users are also part of Facebook which makes it an advantage for you to choose this platform.

TUMBLRTumblr

Not as user-friendly as any of the other Social Media Channels, Tumblr can also be one of your choices to promote a word about your business. With the concept, similar to Twitter, Tumblr has close to 200 million blogs. The advantage of this Social media Platform is that, it accommodates various post formats that includes quotes, chats, videos and photos and audio posts. It does not restrict you from the kind of content you would like to post or share. Tumblr uses the concept which is similar to Twitter’s retweeting option known as reblogging.

FLICKRFlickr

Famous for its database of classy images shot by well-known photographers, Flickr which is originally called as “Flicker,” is another online platform that allows you to host images and videos. Flickr was founded by Vancouver-based Ludicorp which is now part of Yahoo. Flickr allows you to maintain an account of copyright images that can be sold as well. If you are a good photographer and have some unique pictures with you, Flickr is one of the best platforms to spread a word about your business. There are more than a 112 million users and the presence of it is in more than 63 countries.

REDDITReddit

Known with the popular slogan, “The front page to the internet”, Reddit is also a popular Social media website which has users with similar interest who can discuss and share the content on the web. Reddit allows the registered users to share content in the form of posts. Since, this is not a platform to scream your ideas out, Reddit brings in the concept of engaging your thoughts with the users and this makes it a unique platform to share the posts about your business. Reddit also encourages you to create a network which gives you accessibility to attract the right set of audience. This site was founded by friends who shared the same room in the University of Virginia. The site has managed to gain more than 35 million registered accounts along with a lot of monthly users. Read blog post on reddit marketing tips published with SoftLoom IT Solutions website.

SNAPCHATSnapchat

Known as an image messaging application, Snapchat has gained lot of popularity among the millennial. This software was created by 3 students at Stanford University which was officially launched n September 2011. Snapchat has grown immensely with an average of 100 million daily active users. Snapchat can be used to grow your business by sharing appropriate business related images and videos that speak about your business. By doing this, you can always choose to partner with the influencers and this in turn can help you take your business to a next level.

WHATSAPPWhatsApp

Known for its amazing messaging services, WhatsApp Messenger, called as the cross-platform messaging application, can be used on all the devices. You can always improve your business through WhatsApp. By creating relevant groups you can broadcast the information related to you business. To have a great customer experience or a 24 hour customer service for a better business, you can have an exclusive chat group. By sending the appropriate images and videos, WhatsApp can also be used for marketing and promotional activities. Since the application has the luxury to support image, audio and video files it becomes simpler to express your ideas. WhatsApp was launched in January 2010 which was taken over by Facebook in 2004 WhatsApp has more than 1 billion users using it as mode of communication for both personal and professional front.

QUORAQuora

Human curiosity has lead to a lot of inventions and creations. Likewise, Quora is such a creation. Quora, founded by the then employees of Facebook, it has managed to attract a lot of users in the recent past. The website also claims of having more than 90 million monthly users who are unique. It is amazing to know how a website that deals with questions and answers of various genres has managed to raise huge funds without going Public yet.  To promote business on Quora, you need to first follow people with similar interests and start answering their queries. Build a group of fan followers and start seeking answers which can help you accelerate the growth of your business.

VINEVine

Vine, another product from Twitter is yet another fastest growing Social Media application that allows sharing of videos. Vine is a social media app with 40 million users. Vine allows users to share a video clip which is just 6 seconds with their fan followers. The time duration of just six seconds may be a real short one however; there has been a lot of success stories by a lot of businesses by incorporating this service by Vine.

PERISCOPEPeriscope

Announced as the best app of the year by Apple Inc., Periscope is one of the social media channels that were bought by Twitter in 2015 immediately after its launch in the year 2014. This is a video streaming website and to improve your business, make relevant videos about your business and share it with your followers to grow your business.

BIZSUGARBizSugar

BizSugar is another well-known social media channel that can be used by people focusing on small businesses. A lot of people including managers can use BizSugar to promote their business. BizSugar was launched in 2007 by DBH Communications, Inc., who are known for their popular business publications and they have also won award for it. BizSugar was then taken over by Small Business Trends LLC.  Users can use this channel to promote their business by sharing videos and other format content as well. The users of BizSugar are allowed to vote on the submissions shared by other members on the channel.

STUMPLEUPONStumbleUpon

Based on the interests you choose, StumbleUpon shows appropriate content and later shows recommends the similar content for its users based on their interests. You can promote links on the site that are relevant for people to stumble. There are more than 25 million people uses StumbleUpon to gather a lot of information. You can also choose to use the paid channel to propagate your businesses through StumbleUpon. StumbleUpon is an independent channel and is a start-up that is backed up by an investor.

DELICIOUSDelicious

Delicious is another social media channel that has a facility to bookmark web services which can be used to discover, share and storing bookmarks.  Delicious is the brain-child of Peter Gadjokov and Joshua Schachter which was taken over by Yahoo. Delicious seems to have bookmarked a millions of URLs and has successfully got more than 5.3 million users on its channel. Delicious has gone through a lot of acquisitions before it was finally acquired by Delicious.

DIGGDigg

Digg is known to promote a lot of news that has stories picked up with great care that specifically targets people who are tech savvy and internet lovers. The subjects can range anywhere between politics, science and also viral posts that gets promoted. Since, there is an option of sharing content on other social media platforms as well. Digg can be one of your Social Media channels to promote your business. Digg also has a fair share of monthly active users of 11 million users.

VIBERViber

Similar to WhatsApp, Viber is also a messaging application for just the handheld devices like mobile phones. Viber was launched by Viber Media in the year 2010. You can use this app to create useful information about your business and use as a promotional channel to grow your business. As per the reports from April 2014, Viber was successful on having 600 million registered users and 230 monthly active users.

Save

Save

Save

Save

Save

Save

Save

Save

Digital marketing is an important term for marketing of products and services through the internet with using digital technologies. Digital marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influence marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, are becoming more and more common in our advancing technology. There are so many digital marketing tools, each of them has its own unique features.

The most important fact is that these digital marketing tools will make your job easy. There are so many free and paid digital marketing tools, which companies and managers use for their own growth in search rankings, social media influence, and traffic. Here I have pointed out some tools which every digital marketing manager must have in their stash.

Monitoring and sharing tools

#Hootsuite

Digital marketing tools- Hoot suiteHootsuite is used for managing social media. HootSuite was launched back in 2008 by Ryan Holmes through his digital services agency, Invoke media. It helps you keep track and manage your social network channels. It can enable you to monitor what people are saying about your brand and help you respond instantly. It can manage facebook, Twitter, LinkedIn, Google plus, WordPress and foursquare all from one place. The free version works well for many businesses and that’s a small budget companies. HootSuite has four paid versions, Financially good companies can approach this paid version.

#TweetDeck

Tweetdeck is most powerful twitter tool for tracking,organizing, and engagement everywhere. It is a popular tool for Digital marketing tools-Tweet Deckboth individuals and businesses to manage their twitter account in deep. The tool allows you to post and schedule to your tweeter account. It is totally a free accessible tool, with no limits to the twitter account we used. It allows you to stream some advanced feed, such as the feed of a specific user or feed of trending content.

#Social Clout

It assembles relevant conversations from the social web, blogs etc. It helps to Digital marketing tools-Social Cloutmonitor your brand across social media.It is a good tool to know the user’s view about your brand and also you can adjust your post according to audience interests. It will lead to increase the social interaction.

Social Media Automation Tools

#Social OomphDigital marketing tools-Social Omph

Social oomph is an important tool for social media management with the greatest automation feature. If you post a content on your social media platforms.  But none of your fan or followers didn’t see this after you initially shared it. You can add it to your  queue and this queue you have to specify how often you want content shared.

#Zapier 

Zapier is a tool, helps you to connect easily to web apps you use, making it easy toDigital marketing tools-Zapier do tedious tasks and also save time. You can connect any of integrated apps together to make your own automation, this automation is achieved by mixing trigger with actions that are available on your favorite app. It is very quick and easy to set up you don’t need to be a developer.

#BufferDigital marketing tools- Buffer

Buffer is a free digital marketing tool, allow you to easily plan and schedule your social media activity for a day, week,month or year as your wish. You can set a particular time for publishing your content.

Save

Save

Save

Save