HOW SOCIAL MEDIA HELPS SEO

Importance of Social Media in SEO

Social medias are important factor in SEO. Social media are computer mediated tools that allow people to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks.Your social media efforts will increase not only your direct traffic through the shared content but an increase of organic traffic via search engines. The most important social media sites are  Facebook, Twitter, Google+, LinkedIn and YouTube. The more likes you have there and the more people who share your story the better your ranking.social media marketing is your ability to foster and engage with a community of other people.

 How to add social media share button to a blog post

  • Get the HTML code from the social media websites like twitter or linked In and copy it
  • Open  your blog
  • Then click on layout
  • Add a gadget
  • Paste the copied HTML code in the provided space
  • Click on save arrangement

Adding widget to word press

  • Get the HTML  code from the social media websites like twitter or linked In and copy it
  • Open word press
  • Click on  widget  from appearances
  • Click on twitter timeline for twitter widget
  • Click on text for linked In widget

Importance of Social Media in SEO

Social media sharing

Importance of Social Media in SEO brings both organic and inorganic visits. So lets describes how to share a post in social media.

  • Click on twitter share button on published post
  • Copy the text from appeared block
  • Paste on tweet compose button
  • Open tweet  on twitter
  • Click on copy link to tweet
  • Open  search console from Google submit content
  • Copy the URL then submit it

Twitter analysis

Twitter Trends

Importance of Social Media in SEO

Importance of Social Media in SEO

A trend on Twitter refers to a hashtag-driven topic that is immediately popular at a particular time.Trends are determined by an algorithm that monitors hot subjects based on who you follow and where you’re located.

Topsy.com is a real-time search engine for social posts and socially shared content, primarily on Twitter and Google Plus. The service ranks results using a proprietary social influence algorithm that measures social media authors on how much others support what they saying.The service also provides access to metrics for any term mentioned on Twitter via its free analytics service at analytics.topsy.com, where users can compare up to three terms for content in the past hour, day, week or month. It was announced in September 2013 that Topsy will include every public tweet ever published on Twitter for search and analysis.

Twitter follower wonk

Follower wonk lets you see how your competitors are doing on Twitter with their followers. Follower wonk shows you the most active hours of your followers, which takes the guesswork out of deciding when to schedule your key tweets to get the most traction. Importance of Social Media in SEO improves SEO ranking.

Slide published on Importance of social media in SEO from parvathy naishad

Bing Webmaster Tools

Bing webmaster tools

Bing webmaster tools is a free software provided by Microsoft team. Today, we know that the online marketing is becoming an important marketing concept. So that the the number of websites increases day by day. But, most of the websites contain SEO related issues and errors.

Use of  Bing Webmaster Tools

Bing webmaster tools provide complete SEO report of your site which are submitted in webmaster tools and related information’s. It gives an quick overview of your sites such as SEO related issues. It also provides a primary mechanism for  site owners for interacting with webmaster for solving issues. This tool helps the website owners to index their site in Bing webmaster index.

Adding a site to Bing Webmaster Tools

Here, we discuss how to add a site into Bing webmaster tools. For adding a site to Bing webmaster you should have a account in Microsoft. Using this account details the site owner can sign in the webmaster tool. After signing in, a window shows a following box:

bing webmaster tools

Enter your site URL on the box and click ADD button. Then open a window like following figure:

bing webmaster tools

Enter the URL of sitemap of your site on the appropriate box and click ADD button.

Verification

The next step in submitting a site in Bing webmaster tools is verification. There 3 options for your site verification.

  1. Download the BingSiteAuth.xml file and place the file into root directory of your site and verify it.
  2. Copy the meta tag and paste it in your homepage of your site. In WordPress, go to Dashboard and select tools. Paste it on the appropriate box and verify it. In Blogger, go to Edit HTML from Template and add it before head tag and verify it.
  3. This option choose when the you don’t have the access to your root directory or head section of your homepage. Add a CNAME record with the name provided to the value verify.bing.com.

bing webmaster toolsSubmit s Sitemap

A sitemap of a site is the list of pages in that website which can be accessible to crawlers or users. The purpose of adding a sitemap is to crawl the webpages by Bingbot. It also gives the awareness of the structure of your site.

bing webmaster tools

For submitting a sitemap, go to Configure My Site and select Sitemaps. Add your sitemap and submit it. The owners can view the status of their sitemaps on here itself.

Fetch as Bingbot Tool

It is a tool used in Bing webmaster. It allows the users to see exactly what the Bingbot sees your webpage of your site when downloading it. It also helps to troubleshoot your site. It check whether the Bingbot crawled or not.

bing webmaster toolsSelect Fetch as Bingbot from Diagnostic & tools section. Add your URL and click Fetch button. Then the bingbot crawls your webpage and shows the current status.

Image courtesy:
1) topitideas.com

Google Analytics

Today the virtual world rules the world. With internet being readily available almost everywhere, the world is tGoogle - Analytics A Beginner's Guideurning into a global market. Almost all transactions are now done online. Creating a website too is now so easy that almost all have their own websites. Having a website is not all, but having a successful one is important. The success of a website depends on its traffic. This is where Google Analytics comes into action.

Importance of Adding Google Analytics to Your WebsiteGoogle Analytics

Google’s Google Analytics helps in monitoring a website’s traffic. It gives vital information regarding the traffic to your website like:

1) Who all are visiting your website:

If you are targeting a specific audience, knowing where your visitors are coming from would let you know whether the intended audience is visiting your website.

2) The different types of traffic that brought them to your website:

Knowing how your visitors found your website, i.e., through the type of traffic – whether they found you directly or through a referral (by following a post you shared on twitter, facebook, etc.) or through search engine is important. This can help you recognize you the area where you have to put more effort and where your efforts are paying off.

3) The web browsers that were used by your visitors:

Knowing from which web browsers you got your visitors would help you in knowing on which browsers you should be focusing on.

4) The keywords used by your visitors to reach your website after searching in search engines:

By knowing the keywords with which your visitors are getting to your website is crucial in SEO (Search Engine Optimization). It helps in determining whether your choice of keywords was accurate i.e. if you are on the right track.

Adding Google Analytics to Blogspot Blog/ Website

Step-by-step procedure:

1) Go to google.com/analytics
Select Sign in.

Adding Google Analytics to your Blogspot Blog Website step12) Then select Google Analytics.

Adding Google Analytics to your Blogspot Blog Website step2Go to the Admin option.
3) If you want to add a new account select create new account.

Adding Google Analytics to your Blogspot Blog Website step3aOr if you want to add a new property to your existing account then select create new property.

Adding Google Analytics to your Blogspot Blog Website step3b4) Fill in the requested details accurately.

Adding Google Analytics to your Blogspot Blog Website step4a

Adding Google Analytics to your Blogspot Blog Website step4bThen select the Get Tracking ID option.
5) Select the appropriate country and accept the terms of service.

Adding Google Analytics to your Blogspot Blog Website step56) There are mainly two methods by which you can add Google Analytics to your blogspot blog.
i) Copy the provided tracking ID and paste it in the space allotted in your bloggor account’s Settings area. [Refer figure]

Adding Google Analytics to your Blogspot Blog Website step6a

Adding Google Analytics to your Blogspot Blog Website step6bii) Another method is to copy the given HTML code and paste it before closing the head tag in your bloggor account’s Template portion.

Adding Google Analytics to your Blogspot Blog Website step6c

If you have added your website which is maintained in wordpress then reach your site’s Dashboard, select Editor from Appearance and then paste the copied HTML code before closing the head tag.

Adding Google Analytics to your Blogspot Blog Website step6dSelecting the Queries option from Acquisition will show you the queries with which visitors came to your website.

Google Analytics result queriesSelecting Channels from Acquisition will show you through which type of traffic they reached your website.
In the figure there is a column which shows the bounce rate.

Google Analytics result channels

Bounce rate

Bounce rate denotes the percentage of people that left your website without viewing other pages on your website. A high bounce rate suggests that the content on your website is not that helpful or pleasing to the user.
According to Analytics guru ‘Avinash Kaushik’, a bounce rate below 20% is hard to get. Having a bounce rate over 35% should keep you concerned and anything over 50% is worrying.

Improving Bounce Rate

Here are some ideas to help improve bounce rate:

1) Provide links from your content to more pages of your website: link more pages of your website from the content which you think would keep your visitors interested.

2) Make your website informative: instead of just sticking on to the main intention (product) for which you designed your website, make your website more informative by adding more information about it. Help create a research interest in your website visitors so that they would love to dig deeper.

3) Improve the content on your website: this is an important area. The content of your website can help in keeping a visitor interested in your site or could also drive him away. Make your website rich with useful and genuine content. You could further add videos, images, etc. to make it more interesting, preventing one from leaving your website immediately.

The Technology option will show details through which Browser and OS and the Networks from which your website got visitors.

Google Analytics result browser and os

Google Analytics result network

Selecting Mobile option will give you information about the different mobiles and other Devices from which your website got visitors.

Google Analytics result mobile overview

Google Analytics result mobile devices

Adding Conversion (Goals)

Setting goal conversions is important as it enables one to know how many visits to your website has been converted to your specified goal.

For example, if reaching the contacts page of your site was considered to be a necessary goal then setting up a conversion for the same would let you know how many visitors to your site reached the contacts page or simply reached the goal.

Step-by-step procedure for adding a conversion:

1) Once you have decided and created the page which you want to set as ‘reached the goal’ for your website, select Goals in Conversions. Then select Overview.

Adding conversion step12) Select Set Up Goals

Adding conversion step23) Select New Goal

Adding conversion step34) Fill in the necessary details. Select from either template or custom. Then select continue

Adding conversion step45) Specify the goal description and other requested details and then select continue

Adding conversion step56)Specify the URL of the page of your goal page. Then select save.

Adding conversion step6Image Courtesy:

1) door4.com

2) blog.getresponse.com