SEO is the drive for organic traffic to your Web site. SocSEO and Social Media Marketingial media optimization is becoming an important factor in SEO. SMO is the process of increasing the awareness of a product, brand, or events through social media pages or communities to generate publicity.

Relationship between SEO and Social Media Marketing

Search engines are utilizing the recommendations from users of social media networks such as Twitter, Facebook, Linked In, YouTube, Reddit, Tumblr, and Google+ etc to rank pages in the search engine result pages. When a webpage is liked or shared by a user on a social media network, then it counts as a vote for that webpage’s quality. Thus, the Search Engines can use that votes for ranking websites in search engine results. SMO is helpful to reach the potential customers and helps to generate leads to high conversion rates. SMO refers to optimizing a website’s content in terms of sharing across Social Medias and networking websites.

SEO and SMO

Google uses Twitter to discover new content

Factors such as how many retweets, favorites, how many people tweeted the content, and the time frame of when the content was shared etc. All taken into consideration when indexing the content. Indexation is important for SEO, because the faster you can get your content indexed, the faster you’ll get organic traffic to your website.

Google+

Take 10 minutes each day to spend on your brand’s Google+ page or post content into Google+ communities. Be sure to post the content you want to be ranking for on Google+ to prove to Google that you are worthy of positioning high in their search engine.

Linked In

Linked In is a social networking website. Its used for professional networking. It allows users to create professional relationships. Individuals and companies can publish or post any contents related to their business to get a reach.

Onpage Optimization

Search engine optimization is technique used to rank a website as high as possible in the search result. We can divide SEO into two, on page optimization and off page optimization. Here we are going to discuss about SEO Onpage Optimization Techniques.

SEO on-page optimization is the factors that we perform on the webpage to improve the position in the search ranking. These factors will be performed by our-self.

SEO Onpage Optimization Techniques

SEO Onpage Optimization Techniques

There are some SEO Onpage Optimization Techniques used to boost the ranking. Now let’s see them:

CONTENT

The contents of a website have a great importance. A website with good content can make better in SEO. Let’s see some of the qualities for a good content:

  • Original content: The content that we write or publish should be original. It should not be a copy write from other articles.
  • Content should be use full: We should not publish content for the sake of publishing. The content should have some useful information which adds the value to our website
  • Content should include text: Try to add text to accompany the non-text contents. That is, if are posting a video or image try to have some description about it.

PAGE TITLE

Page title plays a great importance in our website. It should be a unique keyword and also the title should be relevant to the contents of our webpage. Primary keyword should be included and title should not exceed 70 characters. The maximum pixel width should be 512.

META DESCRIPTION

Meta description appears in the bottom of the title in the search result. So it has to be descriptive and should not exceed 150 characters. This description leads the user to visit our site, so it should have useful information that attracts the user.

FORMATTING

A page should be properly formatted. The contents of our page should be categorized into paragraph and headings. We use H1, H2, H3, H4 tags for this. H1 tag is for the main title that the user will see when he opens the page. H2, H3, H4 are the subheading, minor and normal headings. Important part of the content should be highlighted with bold letters.

IMAGES

We can include images to our page to attract the users and also to break up the boring texts. Sometime the attractive images make the reader stay on our page. It’s better to add images related to the content of our page. By adding images we should not increase the loading time of the page. It’s better to use original images than existing. We can use alt tag to describe the image, it will help the search engine to understand what the image is about.

URL

Include appropriate URL for your page. It’s better to use shorter URL as it is easy to perform better search results. It will be good if we include the primary keyword in the URL.

INTERNAL LINKS

We can improve the SEO by using internal links in our website. We use anchor text optimization for this. Importance of adding internal links are:

  • It helps you to create your own web
  • It will help the search engine to know about your other pages
  • It tells the search engine which is your most important pages
  • It increase the time on your site

Adding hyper links will be easy for the bots to crawl. If you are adding external links it’s better to add links of trust worthy site which will help our site to gain more benefits.

You can also refer to my previous blog post on Basic Introduction On SEO. Hope you got an idea about SEO onpage optimization.