google-webmaster-tool

Google Webmaster Tools

Google Webmaster Tool is absolutely free tool provided by Google and it is also a good mechanism for communicating with Google. Google webmaster Tool helps us to identify the problems related to our site. This guide to webmaster tools will walk through the features of webmaster tools and how those features help us. Here an overview about how to use Google Webmaster Tools to improve SEO.

  • Messages

Google sends an email to webmaster when there is an issue related to our site. If don’t see the message from Goggle, you could miss an important piece of information. We have to improve our site performance by using some tips.

  • Add all your website versions
  • Select your preferred version
  • Select target country
  • Share access with co-workers
  • Submit a sitemap file
  • Learn how to work with Search Console
  • Search Appearance

It is the search appearance of search results when searchers search something. Mainly 4 search appearance in Google webmaster tools.

  • Structured Data
  • Data Highlighter
  • HTML Improvements
  • Sitemaps

Structured Data

Data is a combination of unstructured data, Semi structured data, structured data. We must ensure that the sites are visible and understandable by search engines with relevant and rich data. Rich Snippet, authorship Optimization are structured data. The searchers can easily asses and quickly understandable when adding rich snippets with content also the users get the value of site before clicking the site. So we can improve our CTR by adding rich snippet and authorship optimization.

Data Highlighter

Data Highlighter help Google to identify the structured data on page without need of code. We can add Data highlighter to our website. By adding data highlighter the search users can view the needed things on search results and they got idea about the thing. Events, Restaurants, movie, product etc these are webmaster tools includes the types of data highlighter.

HTML Improvements

Google Webmaster Tool informs you any issues related to our webpage’s HTML tags. That means any error occurring in the title tag or Meta description Google informs you. A website contains so many pages and that should have a unique title tag and Meta description. If any issues there the Google gives you the detailed error message and we can correct it. Google typically displays the title tag 50-60 and Meta description 155-160.

Sitelinks

Sitelinks are the links that may be shown under the domain name of the site in Google search results. These links are determined by Google based on how much authority got to the particular query. Every site owner needs good sitelinks. Through sitelinks the users quickly and easily find what they are looking for. The users can save their time by using sitelinks. Webmaster tools allow site owner to demote sitelinks. That means we do not want to show one of the sitelink for some reason.

Demote a sitelink URL:

  1. On the Search Console Home page, click the site you want.
  2. Under Search Appearance, click Sitelinks.
  3. In the For this search result box, complete the URL for which you don’t want a specific sitelink URL to appear.
  4. In the Demote this sitelink URLbox, complete the URL of the sitelink you want to demote.
  • Search Traffic

Search traffic means it provides the information about the traffic- how the individual page in a website get search. Webmaster tool includes mainly 6 types of search traffic.

  • Search Analytics
  • Links to Your Site
  • Internal Links
  • Manual Actions
  • International Targeting
  • Mobile Usability

Search Analytics                                                                   

Search Analytics analyze your site performance and improvements on Google search results. It also gives the report of how your site appear in search results. Filter and group data by categories such as queries, pages, countries, date, device, search type. Webmaster tools provides some metrics- clicks, impressions, CTR, position.

Links to Your Site

The best way to improve the sites rank by gets more sites to link to your website. We can monitor the site growth through the Google Webmaster Tools. When we got a link from a bad website it will hurt you. Webmaster tools give the report of who links the most, your most linked content, how your data is linked.

Internal Links

Internal link means connecting or linking your Webpages together brings your website in a higher position also may improve the authority in the eyes of Google. Good internal links good for Google page ranking and it really helps the Google to find pages. But beware that don’t want to overdo it.

Manual Actions

It is the communication area of Google to users. Google will inform you any site-wide manual penalties that you have applied to your site.

International Targeting

Targeting the search results mainly in international. Webmaster tools use 2 methods for international targeting. First one is target the search results to specific country. Second one is language targeting. Language section helps you ensure your hreflang tags use the correct locale codes (language and optional country).  More commonly, you can make sure that alternate pages have tags that link back to the pages for your site.  The Country section—you can use this tool to set a site-wide country target for your entire site, if necessary.

Mobile Usability

Our site optimized for mobile. Because nowadays everyone needs mobile phones and they access internet in phone than laptops. So the search results in google also visible in mobile phone users also.

  • Google Index

Google index obviously gives the information about how your website indexed in Google. Webmaster tools provide 4 types of Google index.

Index Status

Index status show how many pages are indexed in Google. It allows tracking the status of your site within the Google index.

Content Keywords

Content Keywords give the report of most frequently used keywords used on the website.

Blocked Resources

This report shows the blocked URLs by robots.txt.

Removed URLs

Google has removal URL tool that allows requesting that the URL be taken out the index. Only the site owners and users will have the full permission for requesting URL Removal.

  • Crawl

Crawl Errors

Crawl error feature in the webmaster tools gives the report if any problem related to your website on the web or mobile phone. The most common error seen in webpage is 404 error, which means can’t find the page by Google bots.

Crawl Stats

If we have thousands of pages in our website then we might expect crawl that most of the pages on a day or weekly. Google webmaster tool provide a feature crawl stats for showing the page crawl per day, Kilobytes downloaded per day and time spend downloading a page.

Fetch as Google

The Fetch as Google tool enables you to test how Google crawls or renders a URL on your site.  Fetches a specified URL in your site and displays the HTTP response. The fetch as Google tool allows retrieving a page of your website if you are in Google.

Robots.txt Tester

Robots.txt file is a file at the root of your site for blocking Google from crawling some pages.

Sitemaps

Sitemap is informative document based on your site. It is a quick area for communication to Google. If you don’t submit a sitemap they may not index all pages in website. That means you won’t get much more traffic. Sitemap submitted in XML format. They can’t contain more than 50,000 URLs. If more than 50,000 URLs in sitemap we need to split the sitemap to multiple files.

URL Parameter

It helps Google crawl your site more efficiently by indicating how we should handle parameters in your URLs. This tools to give Google information about how to handle URLs containing specific parameters.

  • Security Issues

If Google has detected any malware or other security issues on your site, this is where they’ll list it out.

Malware

If you have malware on your server, you should see a message here. When someone injects code into your forum or comments area that is an issue. Google will see this and deem it malware.

  • Other Resources

This section contains links to tools that are outside of Google Webmaster Tool, but are of interest to webmasters, such as the Structured Data Testing tool, which enables webmasters to test their schema implementations.

 

 

 

 

 

bingAbout Bing

Bing is one of the search engines like Google, Yahoo, Ask.com etc. Bing Webmaster Optimization is  launched by Microsoft. Bing webmasters tool is used to connect our website for crawling, caching and indexing and improve listing in a search engine. The basic idea and process is same as Google webmasters. Through this you may get a steps to connect website or blogger to bing. The Google webmasters tool is mainly used by the users for their needs. While listing on Bing there won’t be much users availability as Google search engine. While connecting our website to Bing we can identify how the Bing is crawling our website.  Here introducing different steps for  how to submit wordpress or blogger to bing

How to connect to Bing webmasters tool

In blogger

Blogger is a place in which we can publish our recent posts or entries. We can share our post through social media optimization. The various steps to connect our blogger to the bing webmasters tool are,

  • Firstly, we need to make account in Bing webmasters through username and password.
  • Then we will enter to the Bing webmasters dashboard there we can see option to enter our website URL and enter sitemap of our site.
  • Then we get a Meta tag from Bing and copy the tag and got to our blogger page and take template and paste it on the edit portion of HTML in head section.
  • Then click on save changes and go to Bing and click verify.

In WordPress

Word press is a platform to create a website. Through wordpress also we can publish and share our post to the social media. The various steps to connect wordpress site to bing webmasters tool are,

  • In order to connect word press to the Bing, copy the word press URL and paste it on add site option and enter the sitemap of our website. Sitemap is a list of pages that included in our website that are accessible to crawlers and users.
  • Then the given Meta tag is copied from the Bing webmasters dashboard.
  • Then login to the word press and we reach on word press dashboard. From there select tools and select available tools. In that page we can see our available tools like Google webmasters tool, Bing webmasters tool etc.
  • In the Bing webmasters option paste the Meta tag. And click save changes.
  • Then go to Bing webmasters and click on button verify. Now the word press website is connected with the Bing.

                

SEARCH ENGINES – AN INTRODUCTION

Search engine is an instrument of searching, are very popular and frequently used sites. This is why every ordinary user on the Internet, must have good knowledge about search engines and searching.

search-enginesHISTORY OF SEARCH ENGINES

Search engines first emerged in the midst of 1990s when Google got fame as the best search engine in the entire world. Google was an
academic project of a couple of university students which was expanded and new technological features were incorporated to make it a better one. Today Google stands out as the most widely used search engine all around the world and the owners are making millions and billions of dollars each year.

DIFFERENT TYPES OF SEARCH ENGINES

Crawler-based search engines, such as Google, have a Web crawling software known as robots or spiders etc. The web pages crawled by these crawlers will be indexed in the search results.

Human-powered directories,such as Yahoo directory, depend on human editors to create their listings. Changes made to individual web pages will have no effect on how these web pages get listed in search results.

Meta-search engines, such as Meta crawler, transmit user-supplied keywords simultaneously to several individual search
engines to actually carry out the search. Search results returned from all the search engines can be integrated, duplicates can be eliminated and additional features such as clustering by subjects within the search results can be implemented by meta-search engines.

THE IMPORTANCE OF SEARCH ENGINES

Search Engines essentially act as filters for the wealth of information available on the Internet. They allow users to quickly and easily find information that is of genuine interest or value to them, without the need to wade through numerous irrelevant web pages. The goal of the Search Engines is to provide users with search results that lead to relevant information on high-quality websites. What this means is that the Search Engines provide users with the information they are looking for, and not necessarily the information that marketers would like them to see.

CHALLENGES FACED BY SEARCH ENGINES

  • The web is growing much faster than any present-technology search engine.
  • Many web pages are updated frequently, which forces the search engines to revisit them periodically.
  • Some search engines do not order the results by relevance, but rather according to how much money the sites have paid them.

The usefulness of a search engine depends on the relevance of the results it gives back. While there may be millions of Web pages that include a particular word or phrase, some pages may be more relevant, popular, or authoritative than others.